Indian Stainless Steel Houseware

Manufacturing / Exportby

Hitendra BhalariaPanel Head Stainless Steel :

Engineering Export Promotion Council of INDIA (EEPC)

Division Commerce Ministry

PRODUCTION

400 series

17%

Others

1%

300 series

30%

200 series

52%52%52%

All India Consumption Trend of SS by Grades %

Year 2012

Source : ISSDA Market Survery Report

CONSUMPTION

Source : ISSDA Market Survery Report

Flat Products : Year 2012

Miscellaneous 5.7%

ABC6.7%

Processindustry and

Power16.9%

Engineering2.2%

Electro Mechanicalindustries

0.9%ART

10.6%

Houseware

57.0 %

57% of Total production used in Houseware sector

Description of Series in Houseware Sector (57%)

Series 200 - 50%Series 304 - 3%Series 400 - 5%

History of Starting Export

1975 Chennai Port (Madras)

• Malasia • Singapore • Thailand • Indonesia

• Austrailia • Sri Lanka

• East Africa • Gulf Countries • UK • Panama

1970 Kandla & Mumbai Ports

India have Competitive Advantage

• Petware

• Cocktail Shaker

• Stock Pot

• Mixing Bowl

• Colander

• Double Wall

• Bar Accessories

• Kitchenware / Cookware

• Hotelware / Tableware

• Bathroom Accessories

More Than 325 Housware Exporters

200 Merchant Exporters

125 Mfr. Exporters

Indian Manufacturing Hub

• MUMBAI

• CHENNAI

• AHMEDABAD

• JODHPUR

• DELHI

• MORADABAD

• KUNDLI

Indian Exporting Hub

• MUMBAI

• CHENNAI

• DELHI

• MORADABAD

• KUNDLI

Export around the worldStainless Steel Utensil - Major Export Country

Source : Interenet

• U.S.A.• U.A.E.• Africa • West Europe

• South East Asia• South America• Australia• East Europe

Export around the worldStainless Steel Utensil - Major Indian Export Ports

Source : Infodriveindia.com

JNPT MumbaiMoradabadBombay AirMadras Sea

2 Oct to 2 Nov 2014

Export Performance Stainless Steel Utensilsfrom Last 5 Year

All Values in ` Cr

Source: EEPC

911.1

3

1027.4

1125.5

4

1594.6

3 2138.9

1P

rov

• Fast Quotation,

• New Product Development Faster

• Low Cost for new Tooling

• Currency Depreciating

• Easy to Communicate

• Fluent English Speaking

India’s Competitive Advantage

• Long Term Strategy Partnership

India’s Competitive Advantage

• Young Labors availability

• Low Cost Machineries

• More No. of Item in one container hence reduction of inventory More Variety offer by Exporter

• Low Minimum Order Quantity

• Loyal to Customer Design

Future of China as a Compititor

• Less Young Labors availability

• More No. of Item Not possible with majority of exporters

• High Minimum Order Quantity

• Currency Highly Under valued can appreciate any time.

• Trust for Partnership is less ?

• Short Term Strategy Partnership

• Chromium Content less in 200 series low price

• Trade Balance too high in favor of china

• Anti Dumping Duty in China

• Govt. Policy toward increasing labor cost

• Govt. Favor of Reduce Subsidies

• Megnatic Stainless Steel 10 to 12 chrome not accepted in some Europe country

Future of China as a Compititor

Future of Stainless Steel Houseware Export is Bright

because !

• Indian Exporters Started Using Coils &

Giving Consistent Quality and Thickness with availability

• Mostly Exporter's New Generation are

Highly educated and Expanding There Market

• Alternative Best Resource after China

So inComing Years

Indian SS Utensil / Cutlery Export

are Expected Growth 10%

Thanks

Last 8 Generation years in 180Utensil Business & Manufacturing

More Then Product 6500and exporting in Countries.74

Bhalaria

if you can draw it we can make it