Market Insights - NADAguidesimages.nadaguides.com/Market-Insights/2015/2015-Q3... · 2015. 11....
Transcript of Market Insights - NADAguidesimages.nadaguides.com/Market-Insights/2015/2015-Q3... · 2015. 11....
NADAguidesMarket InsightsMarine Industry
Q3 2015
Industry Overview
Marine Market Update
Boat sales continued to rise partly due to
the warm weather in many of the States,
which has extended the selling season.
New boat shipments in 2015 are
expected to exceed 2014.
Looking forward to the winter months,
temperatures are expected to be below
average with a strong El Niño on the
way. We expect above normal levels of
precipitation across the Southern Tier
and up the East Coast to southern New
England. Boat show attendance was up
in 2015 from recent years and dealers
are excited for 2016.
Power Boats Personal Watercraft Sailboats
-2.9% -5.1% -3.0%Edition-Over-Edition Change in Average Retail
Marine Values
The marketplace is experiencing a downward movement of used prices heading into the
winter months. Higher demands in jet drive aluminum boats show a slight increase in
values this quarter.
July-August 2015 Edition Versus September-October 2015 Edition
Edition-Over-Edition Change in Values by Category
Boat Type Trade-In Average Retail High Retail
Catamaran -4.3% -3.3% -2.8%Houseboats -4.5% -3.3% -4.2%Inboard Boats -3.3% -3.7% -4.2%Inflatable Boats -3.5% -3.2% -4.0%Jet Drive Boats - Aluminum 3.2% 2.7% 0.9%Jet Drive Boats - Fiberglass -4.3% -4.0% -4.1%Monohull Sailboats -2.1% -2.0% -2.5%Outboard Boats - Aluminum -2.3% -3.6% -4.2%Outboard Boats - Fiberglass -3.5% -3.0% -3.9%Personal Watercraft - Jet Drive -6.2% -5.1% -5.0%Pontoon Boats -3.8% -3.2% -3.5%Power Cat -3.6% -3.0% -3.1%Stern Drive Power Boats -2.9% -3.4% -3.4%Trimaran Boats -4.6% -3.7% -3.3%Utility/Jon -5.2% -5.1% -5.4%V-Drive Boats -2.2% -2.7% -3.2%
Marine CategoriesNADAguides.com Category Views By Month in 2015
Marine BrandsYoY Change in Research of Top Marine Brands on NADAguides.com
The figures below are based on consumer traffic on NADAguides.com and are calculated
by comparing the percentage change of consumer interest, for the top 20 researched
manufacturers, January-September 2014 as compared to January-September 2015.
Power Boat BrandsNADAguides.com Top Researched Brands in 2015 Year-To-Date
Outboard Brands
Stern Drive Brands
Power Boat BrandsNADAguides.com Top Researched Brands in 2015 Year-To-Date
Inboard Brands
Personal Watercraft Brands
Model YearsNADAguides.com Top Researched Model Years by Category
Stern Drive Boats
Pontoon Boats
Web Traffic by RegionRegional Distribution of NADAguides.com Traffic
Power Boats
Personal Watercraft
The NADAguides marine data is based on national averages; however, our analysts
recognize the significance of regional variance by unit type. The following charts represent
consumer traffic based on four regions. Traffic percentages for 2013 and 2014 are offered
as a comparison to the year-to-date 2015 traffic.
Fuel Price DataA view of the national average fuel prices and year-over-year change is supplied to provide
support for longer-term strategic planning.
Regular Grade Gasoline Prices (All Formulations)
On-Highway Diesel Fuel Prices
Economic Data
Unemployment & Labor Participation Rate (Seasonally Adjusted)
NADAguides
Disclaimer
About NADAguides.com
National Appraisal Guides, Inc. makes no representations about future performance or
results based on the data and the contents available in this report (“Market Insights”).
Market Insights is provided for informational purposes only and is provided AS IS without
warranty or guarantee of any kind. By accessing Market Insights via email or the
NADAguides website, you agree not to reprint, reproduce, or distribute Market Insights
without the express written permission of National Appraisal Guides, Inc.
NADAguides.com, the largest publisher of the most market-reflective vehicle pricing and
information available for new and used cars, classic cars, motorcycles, boats, RVs and
manufactured homes, offers in-depth shopping and research tools including a broad range
of data, products and service and informational articles as well as tips and advice.
NADAguides.com also produces electronic products, mobile applications, raw data, web
services, web-syndicated products and print guidebooks. NADAguides.com is operated by
National Appraisal Guides, Inc., a strategic ally of NADA Services Corporation.
National Appraisal Guides, Inc.
PO Box 7800
Costa Mesa, CA 92628
(800) 966-6232 | (714) 556-8511
Fax (714) 556-8715