Market Engagement Community of Practice Analytics_August 2012

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Market Engagement Community of Practice Performance Brief As of August 2012

description

Update on community of practice outreach and engagement across CARE.

Transcript of Market Engagement Community of Practice Analytics_August 2012

Page 1: Market Engagement Community of Practice Analytics_August 2012

Market Engagement Community of Practice Performance Brief

As of August 2012

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Quick Summary

• YouTube views have increased

• SlideShare views and downloads have increased

• Opens and views of newsletter and update emails are up

• Website activity increases with each new email and announcement

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Snapshot of Platform Activity

Platforms Resources

ChangeBaseline As of August 2012

Publications (edu.care.org) 268 documents 525 documents 96% Videos (www.youtube.com) 0 videos 20 videos 20Presentations (www.slideshare.net) 0 slideshows 34 slideshows 34

Engagement ChannelMembers / Participants

ChangeBaseline As of August 2012

SEADChat (groups.yahoo.com) 94 members 310 members 230% LinkedIn (www.linkedin.com) 0 members 56 members 56Webinars 0 Participants 10 participants 10

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Snapshot of Views and DownloadsJanuary-August 2012

Platform/Page Views/Downloads

Capacity Corner* 1073

YouTube channel 1,612

SlideShare 6,924 views170 downloads

*Records kept since Feb. 10

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Constant ContactStats on Recent Emails

TRENDS•Click through rates are UP •Open rates are UP•Bounce backs are DOWN

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SlideShare Activity Q2 2012Top 5 Presentations

0

200

400

600

800

1000

Views

Downloads

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SlideShare Totals

  Views Downloads Shares

January-March 2012 648 30 7

April-June 2012 3641 89 3

Change 462% 197% 4

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YouTube ViewsJanuary-August 2012

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YouTube Totals

Period Views Increase

Q2 2011 30

170%Q3 2011 79

Q4 2011 81

Q1 2012 51150%

Q2 2012 766

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YouTube Views by Country

Q1 2012 Views by Country

United States

United Kingdom

Peru

Kenya

Mexico

Ethiopia

Austrailia

Indonesia

Netherlands

Other

Q2 2012 Views by Country

United States

United Kingdom

Peru

Kenya

Mexico

Ethiopia

Austrailia

Indonesia

Netherlands

Other

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YouTube Traffic Sources

Q2 2012 Traffic Sources

Mobile apps and Direct traffic

YouTube Search

YouTube Suggested Video

Google Search

YouTube - Other

External Website

YouTube Channel Page

Embedded Player