Market and culture: Russia
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Transcript of Market and culture: Russia
RussiaMarket and culturenon-professional experience
Alex SombyIT Consultant
Service ManagementCloud Solutions
@_somby
HistoryCultureCustomer choice
«Empty Shelves of USSR»
Raving in Arms RaceHelping friendly goverments around the worldGoverment almost forgeting their own people
Most recognized soviet brand
Youth looking towards capitalistic west
Daily products being smuggled from abroadNoticeable better design and quality
Foreign equals better in minds of soviet people
Fall of the Soviet Union in 1991
Chasing american lifestyle
Most part of ex-soviet citizens dreamt of “American live"
Wearing Levi's, drinking coke and chewing bubble gum
Russian market is open
for new opportunities
ПейтеКока Колу
Huge success of all major western brands who has managed to adapt to Russian
market on time
Still nobody lines up for russian cars
Out of $100 invested into the economies worldwide $3.50 went into Russia, with foreign direct investment reaching
3 per cent of GDP, more than in China and the United States.
- Russia Today, July 12, 2012
143 million innhabitans according to National Statistic Bureau73% of those are concentrated in cities
Russian Federation National Investment Agency’s
Success Stories
Managed to establish on russian market ahead of Facebook
GUI on russian language from day ONE
Social network
Facebook «ripoff»
Launched 2006
Offers free music and video sharing/streaming using bureaucracy hole in Russian Federation laws
and a talented team of lawyers
International domain www.vk.com in 2012Revenue 152$ mil in 2011Available in 70 languagesAny device
Pavel Durov28 years oldNet worth 260$ mil
First public appearence in 2012 by donating 1$ mil to Wikipedia
Oligarchs
18,1 bil 15,9 bil 15,3 bil
NET WORTH in USD
Notorious ChodorkowskiHad 15,2$ bil according to Forbes
One step government-organized auction has determined to sell his oil company YUKOS to ROSNEFT Group
under suspicious circumstances
Conclusion
Russian market is great for adaptation of western products and servicesDo no forget to play along with the goverment if you aim high
“Positioned for Growth” – by E&Y
“Doing business and investing in the Russian Federation 2012” – by PWC
“ Khodorkovsky ” - by Cyril Tuschi
Thank you