Marico Analysis
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-
8/2/2019 Marico Analysis
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CUSTOMERS
GHODASAR = 50
1(a) Which Hair Oil do they use?
TYPE NUMBERCoconut 24
Amla 13
Homemad 8
Ayurvedic 4
Almond 1
TOTAL 50
1(b) Which brand do they use:
BRANDS NUMBER
Parachute 14
Dabur 11
Shanti Aml 1
Brahmi Am 1
Kamani 1
Bajaj 1
Cocoraj 1
Local 4
Ayurvedic 16
TOTAL 50
NOTE: Here Ayurvedic contains Homemede Oil also
2 Awareness Of the Brands:
BRANDS NUMBER
Malabar 13
Kamani 12
Parachute 50
Cocoraj 23
Nihar 36
Shalimar 1
Vatika 4
24
13 84
05
1015202530
Numbers
Types
Type of Hair Oil
1411
1 1 105
101520
Parachu
te
Dab
ur
ShantiA
m
la
BrahmiAm
la
Kama
ni
Number
Brand
Brand
1312
50
23
36
1 4
Awareness (In No)
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TOTAL 139
3 Have you heard about parachute
Here all the 50 respondents of Ghodasar has heard about Parachute Oil.
4 From where have they heard about Parachute Oil:
SOURCE NUMBER
Advertisem 33
Friends 15
Relatives 2
TOTAL 50
5 Number of Respondents using Parachute Oil:
STATUS NUMBER
Using 29
Not Used 21
6 Reasons for currently using Parachute Oil:
REASONSNUMBER
Quality 15
Tradition 13For Tours 1
TOTAL 29
33
15
2
Source of Awareness (In
0
20
40
Using Not Used
2921
Status
Parachute Oil users (In No)
1513
1Reasons for using
Parachute Oil
Qual
Tradi
For
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Except the above reasons we also had other reasons like ECONOMICAL,A
LESS STICKY, but none of the respondent s voted for these reasons.
7 Reasons for not using/used Parachute Oil:
REASONSNUMBERCostly 3
Quality 7
Availability 1
Tradition 10
TOTAL 21
Here the respondents by giving QUALITY as the reason for not using wantparachute oil causes Dandruff and hair Loss
8 Ranks given by the respondents in following dimensions:
Dimensio Rank 1 Rank 2 Rank 3 Rank 4 Rank 5
Price 0 0 8 15 2
Quality 0 0 1 15 9
Purity 0 0 1 13 11
Packaging 0 0 1 10 14
Availability 0 0 0 6 19
Here Rank 1 is least and Rank 5 is maximum. Here ther respondents have
in mind the mentioned dimensions. Here giving 5th rank to any of the dime
respondent is satisfied with the dimension. Giving 3rd rank to any dimensi
is averagely satisified with the dimension.
3
7
1
10
Reasons for not using
Costly
Quality
Availability
Tradition
0 0 0 0 00 0 0 0 0
8
1 1 1 0
15 1513
10
2
9 11
14
0
5
10
15
20
Price Quality Purity Packaging AvailaDimensions
Ranks for the dimensions
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9 Motivation for buying more Parachute Oil:
FACTORS NUMBER
Price Redu 11
Extra qty 8
Buy 1get 1 2
TOTAL 21
10 How do the respondents recognize Parachute Oil as:
RECOGNI NUMBER
Blue Bottle 19
Branded P 31
TOTAL 50
11 Male/Female Respondents:
GENDER NUMBER
Male 5
Female 45
12 Age of the respondents surveyed:
AGE NUMBER
11 to 20 1
21 to 30 12
31 to 40 1841 to 50 8
51 to 60 8
60 & abov 3
TOTAL 50
0 10 20
Price Reduction
Extra qty
Buy 1get 1
11
8
2
Factors
Motivational Factors
NUMBER
19
31
010203040
Blue Bottle Branded Prod
Recognizes As
Recognition of parachute
1
12
18
8
83
Age of the respondents
11 to 20
21 to 30
31 to 40
41 to 50
51 to 60
60 & above
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13 Vehicles Owned by the respondents:
VEHICLE NUMBER
Luna 4
Motor Cycl 30
Scooter 294 Wheeler 7
Here 4 wheeler mainly includes VAN, MARUTI 800, ALTO & WAGON R
4
3029
7
Type of vehicles Owned
Luna
Motor Cycle
Scooter
4 Wheeler
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Vatika
o)
Advertisements
Friends
Relatives
NUMBER
lity
ition
ours
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uct
Oil
NUMBER
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Gomtipur = 50
1(a) Which Hair Oil do they use?
TYPE NUMBER
Coconut 19
Amla 18
Ayurvedic 6
Almond 2
Vatika 2
Hair & care 3
1(b) Which brand do they use:
BRANDS NUMBER
Parachute 14
Dabur 9
Shanti Aml 5
Malabar 3
Kamani 1
Bajaj 4
Cocoraj 1
Local 2Homemad 2
Others 9
NOTE: Here other oil includes Hair & care, Kishti & Navratna
2 Awareness Of the Brands:
BRANDS NUMBER
Malabar 31
Kamani 10
Parachute 49
Cocoraj 14
Nihar 35
Others 5
19
18
6
2
2
3
Type Of hair Oiusing
14
9
531
4
1
2
29
Brand
31
10
4914
35
5
Brand awarene
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3 Have you heard about parachute
Here 49 respondents have heard about Parachute oil
4 From where have they heard about Parachute Oil:
SOURCE NUMBER
Advertisem 49
Friends 14
Relatives 3
5 Number of Respondents using Parachute Oil:
STATUS NUMBER
Using 23
Not Used 27
6 Reasons for currently using Parachute Oil:
REASONSNUMBER
Quality 13Tradition 7
Economica 3
49
14
3
Source of aware
20
25
30
Using Not Us
23
27
Status
No of respondents
17
3
Reasons for usiParachute
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7 Reasons for not using/used Parachute Oil:
REASONSNUMBER
Costly 13
Sticky 6
Tradition 8
8 Ranks given by the respondents in following dimensions:
Dimensio Rank 2 Rank 3 Rank 4 Rank 5 Rank 1
Price 5 8 9 0 0
Quality 3 3 7 11 0Purity 2 4 8 8 0
Packaging 0 2 11 10 0
Availability 0 0 7 19 0
Here Rank 1 is least and Rank 5 is maximum. Here ther respond
in mind the mentioned dimensions. Here giving 5th rank to any
respondent is satisfied with the dimension. Giving 3rd rank to a
is averagely satisified with the dimension.
9 Motivation for buying more Parachute Oil:
FACTORS NUMBER
Price Redu 17
Extra qty 6
Buy 1get 1 16
Others 4
13
6
8
Reasons for notParachute
53 2
0 0
8
3 4 2
97 8
11
0
118
10
0
5
10
15
20
Price Quality Purity Packaging Avai
Dimensions
Ranks for dimensions
1716
4
Motivational Factors
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Note : Here other Includes MAKE IT LESS STICKY.
10 How do the respondents recognize Parachute Oil as:
RECOGNI NUMBER
Blue Bottle 7
Branded P 41
11 Male/Female Respondents:
GENDER NUMBERMale 3
Female 47
12 Age of the respondents surveyed:
AGE NUMBER
21 to 30 12
31 to 40 19
41 to 50 7
51 to 60 10
60 & abov 2
13 Vehicles Owned by the respondents:
VEHICLE NUMBER
Luna 0
Motor Cycl 47
Scooter 344 Wheeler 9
Here 4 wheeler includes Tata Indica, Maruti 800, Alto, Ennie.
6
7
41
Recognition
Blue B
BrandProdu
12
197
102
Age break up ofrespondents
21 to
31 to
41 to
51 to
60 &
0
4734
9
Vehicles Owned by Re
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Oil.
il
Coconut
Amla
Ayurvedic
Almond
Vatika
Hair & care
singParachute
Dabur
Shanti Amla
Malabar
Kamani
BajajCocoraj
Local
Homemade
Others
ss
Malabar
Kamani
Parachute
Cocoraj
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Nihar
Others
ness
Advertisements
Friends
Relatives
ed
sing parachute
NUMBER
ng
Quality
Tradition
Economical
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nts have given the ranks by keeping
f the dimensions means that the
y dimension means that the respondent
using
Costly
Sticky
Tradition
7
19
ilability
Rank 2
Rank 3
Rank 4
Rank 5
Price Reduction
Extra qty
Buy 1get 1
Others
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ottle
dt
30
40
50
60
bove
spondents
Luna
Motor Cycle
Scooter
4 Wheeler
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Isanpur = 50
1(a) Which Hair Oil do they use?
TYPE NUMBER
Coconut 20
Amla 17
Homemad 6
Ayurvedic 5
Almond 2
1(b) Which brand do they use:
BRANDS NUMBER
Parachute 12
Dabur 16
Shanti Aml 2
Brahmi Am 2
Kamani 3
Others 15
Here Other Contains Mahabhrungraj, Navratna & Homemade Oil
2 Awareness Of the Brands:
BRANDS NUMBER
Malabar 17
Kamani 14
Parachute 46
Cocoraj 28Nihar 40
Others 12
Here Other Oil contains Shalimar, Vatika & Kishti Brands.
20
17
6
5 2
Type of HairOil Using
Coconut
Amla
Homemade
Ayurvedic
Almond
12
16
223
15
Brands Used
P
D
S
B
K
O
17
14
46
28
40
12
Awareness of Brands
Malabar
Kamani
Parachut
Cocoraj
Nihar
Others
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3 Have you heard about parachute
Here 48 respondents have heard about Parachute Oil.
4 From where have they heard about Parachute Oil:
SOURCE NUMBERAdvertisem 39
Friends 3
Relatives 3
Others 1
5 Number of Respondents using Parachute Oil:
STATUS NUMBER
Using 34
Not Used 16
6 Reasons for currently using Parachute Oil:
REASONSNUMBER
Quality 15
Tradition 6
Less Stick 1
7 Reasons for not using/used Parachute Oil:
REASONSNUMBER
Quality 3
39
33 1
Source Of Information
Adverti
Friends
Relativ
Others
0
20
40
Using Not Used
34
16
Status
No of respondentsusing Parachute
0
20
Quality LessSticky
15
6
1
Reasons
Reasons forUsing parachute
NU
Reasons for not usingParachute
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Tradition 12
Availability 1
Sticky 6
Here the respondents by giving QUALITY as the reason for not using want
parachute oil causes Dandruff and hair Loss
8 Ranks given by the respondents in following dimensions:
Dimensio Rank 1 Rank 2 Rank 3 Rank 4 Rank 5
Price 1 2 7 15 1
Quality 1 0 3 14 9Purity 1 0 2 15 9
Packaging 0 0 1 17 9
Availability 0 0 1 10 16
Here Rank 1 is least and Rank 5 is maximum. Here ther respondents have
in mind the mentioned dimensions. Here giving 5th rank to any of the dime
respondent is satisfied with the dimension. Giving 3rd rank to any dimensi
is averagely satisified with the dimension.
9 Motivation for buying more Parachute Oil:
FACTORS NUMBER
Price Redu 11
Extra qty 5
3
121
6 Quality
Tradition
Availabilit
Sticky
1 2
7
15
11 03
14
9
1 02
15
9
0 0 1
17
9
0 0 1
10
0
5
10
15
20
Rank 1 Rank 2 Rank 3 Rank 4 Rank
Ranks
Ranks for the Dimensions
3
Motivational factors
Price Reduction
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Buy 1get 1 3
10 How do the respondents recognize Parachute Oil as:
RECOGNI NUMBER
Blue Bottle 10
Branded P 27
11 Male/Female Respondents:
GENDER NUMBER
Male 11
Female 39
12 Age of the respondents surveyed:
AGE NUMBER11 to 20 1
21 to 30 16
31 to 40 10
41 to 50 10
51 to 60 7
60 & abov 6
13 Vehicles Owned by the respondents:
VEHICLE NUMBER
Luna 1
Motor Cycl 31
Scooter 22
4 Wheeler 10
115Extra qty
Buy 1get 1
10
27
Recognition ofthe brand
Blue Bottle
Branded Prod
1
16
1010
7
6
Age of the respondents
11 to 20
21 to 30
31 to 40
41 to 50
51 to 60
60 & above
1
31
10
Vehicles owned bythe responents
Luna
Motor Cy
Scooter
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Here 4 wheeler mainly include Zen, Alto, Esteem, Van, Santro, Accent, Matiz, Honda
224 Wheele
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arachute
abur
hanti Amla
rahmi Amla
amani
thers
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isements
es
NUMBER
MBER
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s to point out that the use
iven the ranks by keeping
nsions means that the
on means that the respondent
y
16Price
Quality
Purity
Packaging
Availability
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uct
cle
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ity.
r
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MANINAGAR = 50
1(a) Which Hair Oil do they use?
TYPE NUMBER
Coconut 26
Amla 10
Homemad 10
Ayurvedic 2
Almond 2
TOTAL 50
1(b) Which brand do they use:
BRANDS NUMBER
Parachute 22
Dabur 9
Shanti Aml 1
Brahmi Am 1
Nihar 1
Bajaj 2
Hiar & Car 1
Catheridin 2Others 11
TOTAL 50
NOTE: Here Other Oil contains Homemede Oil & Ayurvedic Oil.
2 Awareness Of the Brands:
BRANDS NUMBER
Malabar 12
Kamani 8
Parachute 50
Cocoraj 16
Nihar 35
Others 7
26
10 102
05
1015202530
Type
Type of hair oil usin
22
91 1 1
05
10152025
Parach
ute
Da
bur
ShantiA
mla
BrahmiA
mla
N
ihar
Brands
Hair Oil
128
50
35
7
Awareness Of Bran
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NOTE : Here Other Oil Contains Vatika, Shalimar Brands
3 Have you heard about parachute
Here all the 50 respondents of Ghodasar has heard about Parachute Oil.
4 From where have they heard about Parachute Oil:
SOURCE NUMBER
Advertisem 43
Friends 4
Relatives 2
Others 1
5 Number of Respondents using Parachute Oil:
STATUS NUMBER
Using 28
Not Used 22
6 Reasons for currently using Parachute Oil:
REASONSNUMBER
Quality 14Tradition 5
Economica 1
Less Stick 2
16
43
42
1
Source Of Knowing parachute
Advertisem
Friends
Relatives
Others
0
20
40
Using NotUsed
2822
Status
No Of respondents Using Parachu
NU
145
12
Reasons For Using
Quality
Tradition
Economical
Less Sticky
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7 Reasons for not using/used Parachute Oil:
REASONSNUMBER
Costly 6
Quality 3Tradition 13
Here the respondents by giving QUALITY as the reason for not using want
parachute oil causes Dandruff and hair Loss
8 Ranks given by the respondents in following dimensions:
Dimensio Rank 1 Rank 2 Rank 3 Rank 4 Rank 5
Price 3 0 5 15 8
Quality 1 0 3 10 15
Purity 0 2 2 13 13
Packaging 0 0 0 11 19
Availability 0 0 0 11 20
Here Rank 1 is least and Rank 5 is maximum. Here ther respondents have
in mind the mentioned dimensions. Here giving 5th rank to any of the dime
respondent is satisfied with the dimension. Giving 3rd rank to any dimensi
is averagely satisified with the dimension.
9 Motivation for buying more Parachute Oil:
6
313
Reasons for Not Using
Costly
Quality
Tradition
3 1 0 0 00 0 2 0 05 3 2 0 0
1510
13 118
15 13
19
05
10152025
Price Quality Purity Packaging Availa
Dimensions
Ranks of Dimensions
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FACTORS NUMBER
Att Schem 2
Price Redu 6
Extra qty 6Buy 1get 1 2
10 How do the respondents recognize Parachute Oil as:
RECOGNI NUMBER
Blue Bottle 1
Branded P 49
11 Male/Female Respondents:
GENDER NUMBER
Male 5Female 45
12 Age of the respondents surveyed:
AGE NUMBER
11 to 20 1
21 to 30 15
31 to 40 16
41 to 50 14
51 to 60 2
60 & abov 2TOTAL 50
13 Vehicles Owned by the respondents:
0 5 10
Att SchemesPrice Reduction
Extra qty
Buy 1get 1
26
6
2
Fac
tors
Motivational factors
NUMB
1
49
Recognition byRespondents
Blue Bottle
BrandedProduct
1
15
16
14
2
2
Age ofRespondents
11 to 20
21 to 30
31 to 40
41 to 50
51 to 60
60 & above
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VEHICLE NUMBER
Luna 0
Motor Cycl 26
Scooter 20
4 Wheeler 24
Here 4 wheeler mainly includes VAN, MARUTI 800, ALTO & WAGON R
0
26
20
24
Cars withRespondents
Luna
Motor Cycle
Scooter
4 Wheeler
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2NUMBER
2 1 211
B
ajaj
Hiar&C
are
Catheridine
Oth
ers
Brands
NUMBER
s
Malabar
Kamani
Parachute
Cocoraj
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Others
ents
te
BER
l
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s to point out that the use
iven the ranks by keeping
nsions means that the
on means that the respondent
11
20
bility
Rank 1
Rank 2
Rank 3
Rank 4
Rank 5
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R
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Gomtipur 28
1 Type of hair oil they stock:
TYPE NUMBERCoconut O 27
Almond Oil 19
Amla Oil 27
Mustard Oi 12
2 Coconut hair oil Brands:
BRANDS NUMBERMalabar 8
Kamani 9
Parachute 24
Cocoraj 2
Nihar 14
Other 18
NOTE Here other contains Dabur Anmol, Cocopure, Vatika, kishti, himtaj, h
3 Most selling Brand:
BRANDS NUMBER
Malabar 5
Parachute 13
Kamani 10
Nihar 2
Others 3
Note: here Other includes Kishti, Dabur Amla & Vatika each.
4 24 retailers out of 40 retailers surveyed stock Parachute Oil.
5 The main reason according to the retailers for stocking Parachute Oil was
23 retailers voted for the same reason.
6 Costly and Salespeople not approaching were the two reasons given by th
27
19
27
12
Hair Oil Stock
Coconut
Almond
Amla Oil
Mustard
89
24
2
14
18
Coconut HairOil Stock
5
1310
2 3
Most selling Brand
Malab
Parac
Kama
Nihar
Others
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7 Reordering Level for parachute Oil:
PERIOD NUMBER
Weekly 6
15 Days 10Monthly 5
Uncertain 3
8 Ranking the Coconut Hair oil Brands:
BRANDS RANK 1 RANK 2 RANK 3 RANK 4 RANK 5Parachute 18 7 0 0 0
Malabar 5 1 1 2 0
Nihar 1 6 5 0 0
Kamani 3 3 1 0 0
Cocoraj 0 0 0 0 0
9(a) Best Brand in Price:
BRANDS NUMBER
Parachute 12
Kamani 6Nihar 2
Malabar 6
Kishti 2
9(b) Parachute Oil was again voted the most for best brand in Quality.
6
10
5
3
0 5 10
Weekly
15 Days
Monthly
Uncertain
Period
Reordering Level
18
5
13
7
1
63
0 1
5
102
005
101520
Parachute Malabar Nihar Kaman
Brands
Ranks for Coconut Oil Brands
12
62
6
2
Best Brands in price
Parach
Kaman
Nihar
Malab
Kishti
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10 Brand given by the retailer if name of oil is not specified by the customer:
Brands Number
Parachute 12
Malabar 6
Kamani 7Kishti 3
Nihar 1
11 Major Role of offer:
RESPONS NUMBER
Yes 24No 4
12 Salespeople regularly visiting:
RESPONS NUMBER
Yes 19
No 9
12
6
7
3 1
Push Factor
Parachute
Malabar
Kamani
Kishti
Nihar
19
9
Salespeopleapproaching
Yes
No
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air & Care, navratna Oils.
Customer Demand. All the
e 2 retailers for not stocking Parachute Oil.
Oil
Oil
l
Oil
Malabar
Kamani
Parachute
Cocoraj
Nihar
Other
ar
ute
i
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15
NUMBER
0
i
RANK 1
RANK 2RANK 3
RANK 4
ute
i
r
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RETAILERS
GHODASAR=40
1 Type of hair oil they stock:
TYPE NUMBER
Coconut O 40
Almond Oil 31
Amla Oil 39
Mustard Oi 23
Others 16
NOTE Other oil here contains Oil like, Navratna Oil, Mahabhrungraj, Kesh K
2 Coconut hair oil Brands:
BRANDS NUMBER
Malabar 12
Kamani 12
Parachute 38
Cocoraj 11
Nihar 19
Other 10
NOTE Here other Oil includes Dabur Vatika, Shalimar, Kishti, Plus.
3 Most selling Brand:
BRANDS NUMBER
Malabar 2
Parachute 26
Dabur Vati 2Dabur Aml 2
Nihar 1
Cocoraj 2
40
3139
23
16
Type of Hair Oil Stocking
Coconut Oil
Almond Oil
Amla Oil
Mustard Oil
Others
12
12
3811
19
10
Coconut Hair Oil Brands
MalabarKamaniParachuteCocorajNiharOther
2
26
2 2 1
0
51015202530
Malabar
Parachute
DaburVatika
DaburAmla
Nihar
Brnads
Most selling Brand
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4 38 retailers out of 40 retailers surveyed stock Parachute Oil.
5 The main reason according to the retailers for stocking Parachute Oil was
38 retailers voted for the same reason.
6 Costly and Salespeople not approaching were the two reasons given by th
7 Reordering Level for parachute Oil:
PERIOD NUMBER
Weekly 14
15 Days 15
Monthly 6
Uncertain 3
8 Ranking the Coconut Hair oil Brands:
BRANDS RANK 1 RANK 2 RANK 3 RANK 4 RANK 5
Parachute 32 5 0 0 0
Malabar 2 7 5 2 0
Nihar 2 7 4 3 3
Cocoraj 2 3 2 2 3
Kamani 2 4 6 2 3
9(a) Best Brand in Price:
BRANDS NUMBER
Parachute 30
14
15
6
3
0 10
Weekly
15 Days
Monthly
Uncertain
Period
Reordering Level
32
2 2 2 25 7 7 3 4
05 4 20 2
3 20 03 3
05
101520253035
Parachute Malabar Nihar Cocoraj Ka
Brands
Ranking the brands
Best Brand in Price
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Kamani 4
Cocoraj 3
9(b) Parachute Oil was again voted the most for best brand in Quality.
10 Brand given by the retailer if name of oil is not specified by the customer:
Parachute is the Brand given by the retailer if the customer does not speci
he/she wants.27 retailers voted for Parachute Oil.
11 Major Role of offer:
RESPONS NUMBERYes 31
No 6
Cant say 3
12 Salespeople regularly visiting:
RESPONS NUMBER
Yes 33
No 7
30
4 3P
K
C
31
63
Role of offers
Yes
No
Cant say
33
7
Regular visit
Yes
No
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ala, Keokarpine etc
ocora
NUMBER
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Customer Demand. All the
e 2 retailers for not stocking Parachute Oil.
20
NUMBER
6 2 3
mani
RANK 1
RANK 2
RANK 3
RANK 4
RANK 5
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y the Brand of Coconut Oil
arachute
amani
ocoraj
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Isanpur = 40
1 Type of hair oil they stock:
TYPE NUMBER
Coconut O 40
Almond Oil 36
Amla Oil 40
Mustard Oi 30
Others 20
NOTE Other oil here contains Oil like, Navratna Oil, Mahabhrungraj, Kesh K
2 Coconut hair oil Brands:
BRANDS NUMBER
Malabar 12
Kamani 20
Parachute 38
Cocoraj 17
Nihar 17
Other 22
NOTE Here other Oil includes Dabur Vatika, Shalimar, Kishti, Plus.
3 Most selling Brand:
BRANDS NUMBER
Kishti 1
Parachute 28
kamani 5
Cocoraj 5
4 38 retailers out of 40 retailers surveyed stock Parachute Oil.
40
3640
30
20
Hair oil Stocking
1220
3817
17
22
Coconut Oil Stocks
1
28
5
5
Most seeling Brand
Kisht
Para
kam
Coc
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5 The main reason according to the retailers for stocking Parachute Oil was
38 retailers voted for the same reason.
6 Less Margin is the only reason for the retailer not to stock Parachute Oil.
7 Reordering Level for parachute Oil:
PERIOD NUMBER
Weekly 18
15 Days 14
Monthly 6
Uncertain 1
8 Ranking the Coconut Hair oil Brands:
BRANDS RANK 1 RANK 2 RANK 3 RANK 4 RANK 5
Parachute 29 8 2 0 0
Malabar 1 6 4 3 2
Nihar 0 5 6 2 2
Cocoraj 3 6 4 2 2
Kamani 5 4 6 1 1
9(a) Best Brand in Price:
BRANDS NUMBER
Parachute 19
Kamani 9
Cocoraj 6
14
6
1
0 10
Weekly
15 Days
Monthly
Uncertain
Periods
Reordering level
29
1 03 5
8 6 5 6 42 46 4 6
03 2 2 10 2 2 2 1
05
101520253035
Parachute Malabar Nihar Cocoraj Kamani
Brands
Ranking the brands
19
62
Best Brand in Price
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Nihar 2
9(b) Parachute Oil was again voted the most for best brand in Quality.
10 Brand given by the retailer if name of oil is not specified by the customer:
Parachute is the Brand given by the retailer if the customer does not speci
He/she wants.20 retailers voted for Parachute Oil.
11 Major Role of offer:
RESPONS NUMBER
Yes 30
No 10
12 Salespeople regularly visiting:
RESPONS NUMBER
Yes 35
No 3
35
3
Regularity of Sales People
Yes
No
9
30
10
Role of offer
Yes
No
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ala, Keokarpine etc
oconut Oil
lmond Oil
mla Oil
Mustard Oil
thers
Malabar
Kamani
Parachute
Cocoraj
Nihar
Other
ti
chute
ni
raj
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Customer Demand. All the
18
20
NUMBER
RANK 1
RANK 2
RANK 3
RANK 4
RANK 5
Parachute
Kamani
Cocora
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y the Brand of Coconut Oil
Nihar
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Maninagar = 40
1 Type of hair oil they stock:
TYPE NUMBERCoconut O 40
Almond Oil 29
Amla Oil 33
Mustard Oi 20
Others 18
NOTE Other oil here contains Oil like, Navratna Oil, Mahabhrungraj, Kesh K
2 Coconut hair oil Brands:
BRANDS NUMBER
Malabar 15
Kamani 16
Parachute 39
Cocoraj 10
Nihar 14
Other 6
NOTE Here other Oil includes Dabur Vatika, Shalimar, Kishti, Plus.
3 Most selling Brand:
BRANDS NUMBER
Nihar 2
Parachute 36
kamani 1
Cocoraj 1
4 39 retailers out of 40 retailers surveyed stock Parachute Oil.
5 The main reason according to the retailers for stocking Parachute Oil was
35 retailers voted for the same reason.
40
2933
20
18
Hair Oil Stock
Coconut Oil
Almond Oil
Amla Oil
Mustard Oil
Others
15
1639
10
146
Coconut Oil Brands
2
36
11
Most selling Brand
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6 Salespeople not approaching is the only reason for the retailer not to stoc
7 Reordering Level for parachute Oil:
PERIOD NUMBERWeekly 19
15 Days 8
Monthly 10
Uncertain 2
8 Ranking the Coconut Hair oil Brands:
BRANDS RANK 1 RANK 2 RANK 3 RANK 4 RANK 5
Parachute 33 3 2 1 0
Malabar 0 4 6 1 3
Nihar 1 12 4 2 0
Cocoraj 2 2 0 3 5
Kamani 2 2 3 4 3
9(a) Best Brand in Price:
BRANDS NUMBER
Parachute 20
Kamani 4
Cocoraj 3
Nihar 5
8
10
2
0 10
Weekly
15 Days
Monthly
Uncertain
Periods
Reordering level
33
0 1 2 23 4
12
2 226 4
031 1 2 30
30
5
05
101520253035
Parachute Malabar Nihar Cocoraj Kama
Brands
Ranking the brands
204
3
5
Best brand in Price
Para
Kam
Coco
Niha
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9(b) Parachute Oil was again voted the most for best brand in Quality.
10 Brand given by the retailer if name of oil is not specified by the customer:
Parachute is the Brand given by the retailer if the customer does not speci
he/she wants.22 retailers voted for Parachute Oil.
11 Major Role of offer:
RESPONS NUMBER
Yes 32
No 8
12 Salespeople regularly visiting:
RESPONS NUMBER
Yes 35
No 5
32
8
Roles Of offers
Yes
No
35
5
Regularity of Sales People
Yes
No
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ala, Keokarpine etc
Customer Demand. All the
Malabar
Kamani
Parachute
Cocoraj
Nihar
Other
Nihar
Parachute
kamani
Cocoraj
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Parachute Oil.
19
20
NUMBER
3
ni
RANK 1
RANK 2
RANK 3
RANK 4
RANK 5
chute
ani
raj
r
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y the Brand of Coconut Oil