Marico Parachute
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Transcript of Marico Parachute
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By: Abhi, Thouseef, Shiv.
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` Mar ico is a lead ing In d ia g r oupp r ovid ing consume r p r od ucts a nd se r vices in thear e a s of He a lth a nd Be a uty b a se d in M umb a i.
` Mar ico m ark ets well- k nown b ra nd s such a sP ara chute, S a ffola , Swee kar , H a ir & Car e, Nih ar ,Sh a nti, M e d ik e r , Revive, K a ya , Sun dar i, Ar om a ticFia ncee a nd Ha ir Co d e.
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` Mar icos P r od ucts a nd Se r vices in H a ir car e, S k inCar e a nd He a lthy Foo d s gene ra te d d u r ing 2005-
06 a Tu r nove r of a bout Rs.11.5 billion (USD 250M illion).
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` P ara chute h a s a m ark et sh ar e of 21% in theove ra ll ha ir oil c a tego r y.
` P ara chute won the Asi a St ar Award for theP ara chute bottle w ar me r a ward e d by Asi a pa cka ging Fe d e ra tion.
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` P ara chute ra nk e d 6th M ost T r uste d Bra nd inBa ngl ad esh by The B a ngl ad esh b ra nd for um - a na ffilia te of the Glob a l Bra nd Fo r um, Sing a po r e in
2008.
` P ara chute won the Outst a nd ing Mark eting Achievement AWARD SILVER 2008.
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` P ara chute coconut oil.` P ara chute ad va nce d r evit a lizing hot oil.` P ara chute col d oil.` P ara chute ad va nce d ja smine.` P ara chute a fte r showe r .
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` P ara chute a fte r showe r Anti-D a ndr uff Oil.` P ara chute ad va nce d the ra pie.` P ara chute a yu r ve d ic H a ir Oil.` P ara chute ad va nce d St ar z sh a mpoo.
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` P ara chute - T ar gete d on a ll womens.` P ara chute - T ar gete d on young gi r ls.
Ad va nce d` Afte r Showe r - Tar gete d on young men.` P ara chute - T ar gete d on chil dr en below
St ar z 10ye ar s.
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As they ar e m ark et le ad e r s un d e r ha ir car esegment they c a n a lso ente r into othe r bo d y c ar ep r od ucts li k e,
` Bo d y lotion` Sh a mpoos fo r a ll a ge g r oups` Fa ce w a shes` Inf a nt p r od ucts (Less Glyce r in)
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