Mariana martinezfinal

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Selected Business Article: The design firms pioneering space suit fashion” http://www.bbc.co.uk/news/business-23947790 Mariana Martinez Professor Klinkowstein

Transcript of Mariana martinezfinal

Selected Business Article:!!“The design firms pioneering space suit fashion”!

http://www.bbc.co.uk/news/business-23947790!

Mariana Martinez Professor Klinkowstein!

 

-Russian man owns space suit company

Humble beginnings challenge success

-Innovative design brings fame

 

 

 

Mariana Martinez Professor Klinkowstein Mariana Martinez Professor Klinkowstein!

 

Mr. Southern shows off suit to NASA  

Mariana Martinez Professor Klinkowstein!

Personal  Ethnographic  Research  

•  Marke4ng  students  analyzed  products  

•  Each  student  wrote  down  par4cular  details  of  product  

•  They  no4ced  what  aspects  made  each  product  different          

Mariana Martinez Professor Klinkowstein!

   

   

Mariana Martinez Professor Klinkowstein!

•  Jennifer  analyzed  restaurant  cup  

• No4ced  how  font  adds  to  character  of  restaurant  

• Neutral  colors  suggest  laid  back  environment  

Interview  With  Jennifer  

 Q:  Do  you  know  what  type  of  business  you  want  to  start?  A:  Yes,  I  want  to  open  my  own  restaurant      Q:  What  types  of  hardships  do  you  think  you  will  face  through  this        process?  A:  The  biggest  challenge  is  standing  out  from  the  crowd  and  being  different  from  all  the  other  restaurants  

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Interview  With  Jennifer  cont.  

Q:  How  do  you  plan  to  achieve  this?  A:  I’m  not  sure  yet,  I  know  that  every  detail  counts  and  I  hope  in  the  future  I  will  be  able  to  know  how  to  stand  out.    

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Mariana Martinez Professor Klinkowstein!

• Arielle  connected  the  graphic  with  the  product  

• Product  4es  history  with  quality  

• Picture  makes  product  stand  out  

Interview  With  Arrielle  Q:  What  type  of  business  do  you  want  to  open?  A:  I  want  to  start  my  own  fashion  line    Q:  What  challenges  do  you  think  you  might  come  across?  A:  I  think  being  unique  from  other  fashion  lines,  and  geOng  my  name  out  there.  

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Interview  With  Arrielle  Cont.  

Q:  How  do  you  think  you  will  overcome  this  challenge?    A:  By  con4nuing  to  learn  more  about  design  and  thinking  of  what  types  of  clothing  people  want  most.    

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Conclusion  

1.  The  people  interviewed  were  unsure  of  how  to  stand  out  among  other  businesses  

2.  A  challenge  with  entrepreneurship  is  being  unique    3.  One  way  to  over  come  this  is  by  reflec4ng  how  your  life  can  be        beWer  and  implemen4ng  that  problem  into  a  business  

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Part  B  

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   Mariana Martinez Professor Klinkowstein!

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       Mariana Martinez Professor Klinkowstein!

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