Selected Business Article:

“The design firms pioneering space suit fashion”http://www.bbc.co.uk/news/business-23947790

Mariana Martinez Professor Klinkowstein

-Russian man owns space suit company

-Humble beginnings challenge success

-Innovative design brings fame

Mariana Martinez Professor Klinkowstein

Mr. Southern shows off suit to NASA

Mariana Martinez Professor Klinkowstein

Personal Ethnographic Research

-Marketing students analyzed products-Each student wrote down particular details of product-They noticed what aspects made each product different

Mariana Martinez Professor Klinkowstein

-Jennifer analyzed restaurant cup

-Noticed how font adds to character of restaurant

-Neutral colors suggest laid back environment

Mariana Martinez Professor Klinkowstein

Interview With JenniferQ: Do you know what type of business you want to start?A: Yes, I want to open my own restaurantQ: What types of hardships do you think you will face through this process?A: The biggest challenge is standing out from the crowd and being different from all the other restaurants

Mariana Martinez Professor Klinkowstein

Interview With Jennifer cont.Q: How do you plan to achieve this?A: I’m not sure yet, I know that every detail counts and I hope in the future I will be able to know how to stand out.

Mariana Martinez Professor Klinkowstein

Mariana Martinez Professor Klinkowstein

-Arielle connected the graphic with the product-Product ties history with quality-Picture makes product stand out

Mariana Martinez Professor Klinkowstein

Interview With ArrielleQ: What type of business do you want to open?A: I want to start my own fashion lineQ: What challenges do you think you might come across?A: I think being unique from other fashion lines, and getting my name out there.

Mariana Martinez Professor Klinkowstein

Interview With Arrielle Cont.Q: How do you think you will overcome this challenge?A: By continuing to learn more about design and thinking of what types of clothing people want most.

Mariana Martinez Professor Klinkowstein

Conclusion1.The people interviewed were unsure of how to stand out among other businesses2.A challenge with entrepreneurship is being unique 3. One way to over come this is by reflecting how your life can be better and implementing that problem into a business

Part B

Mariana Martinez Professor Klinkowstein

Arch

Mariana Martinez Professor Klinkowstein

Mariana Martinez Professor Klinkowstein

Black And White

Mariana Martinez Professor Klinkowstein

Bright

Mariana Martinez Professor Klinkowstein

Monochrome

Mariana Martinez Professor Klinkowstein

Dark

Mariana Martinez Professor Klinkowstein

Diagonals

Pitch

Mariana Martinez Professor Klinkowstein

Using robotic arms the iCloset stores clothing electronically. Inserting the garments captures a picture and each clothing can be accessed through the screen and dispensed when necessary.

Mariana Martinez Professor Klinkowstein

Comfort

Straight Forward

Modern

Robotic

Time saving