Maria Botta - Resume
2
MARIA BOTTA, MBA 678.761.4366 [email protected] m www.mariabotta.com SUMMARY Globally focused executive with proven domestic and international management accomplishments in media, TV, video, online media, social and mobile environments. Forwardthinking and entrepreneurial, deeply involved in the development of digital strategy that leads to an informed, effective and holistic approach. Expertise in cross platform content creation with an emphasis on ideation, development and implementation. Creative and resourceful, multilingual MBA, seeking to bring value to a global company that embraces innovation, creativity, excellence of ideas and experience. EXPERIENCE FWD Action / Miami, FL • Atlanta, GA • NY, NY 2/09 – Present Consultant - Digital Strategy, Content Strategy , Development , Social Media, Digital Marketing Provide consulting with a focus on creating digital strategies based on insights and experience that help move organizations forward. Servicing startup to midsized companies and nonprofit with: strategy, implementation, content creation, development, production and key analysis. • Directed the launch of a New Thought and inspirational Spanish language digital business for the Latin American and the US Hispanic market (currently under NDA). Web design, content development and creation, editorial calendar, ecommerce, social media strategy and marketing. • Developed and produced online video content for Virtua Foundation Hugs for T.U.G, a nonprofit developing fully sustainable orphanages in Africa. • Consulting on growth strategies and digital brand development for webcitygirls//, an emerging social media and entertainment news platform. • Created video assets deployed in email and cross owned media channels and digital marketing campaigns for mumms software. • Developed a library of “howto” online videos for Fortune 500 companies (Spanish & English). • Led rebranding efforts for a midsize software development company. THE WEATHER COMPANY / Atlanta, GA 4/12 – 2/13 Director, Creative Development - Client Solution Develop large scale, multimillion dollar cross platform partnerships for advertisers, leveraging the scale of The Weather Channel platforms: cable, digital, mobile. • Work collaboratively with all stakeholders; sales, internal partners, agencies and clients. • Lead ideation, development and execution of video driven multimillion dollar programs. • Leverage leading edge technology on cable, digital and mobile properties. • Responsible for the creation of client presentation materials, case studies and video. TURNER STUDIOS / Atlanta, GA 9/09 – 8/10 Project Services Producer - Freelance Manage projects, develop plans, budgets, working to ensure ontime and on budget delivery. • Projects: zhu zhu pets, Cartoon Network, Boomerang Network, CNN, HTVArgentina. • Task force member; establish and implementation best practices. • 2010 Ovation Award for excellence and technological innovation.
-
Upload
maria-botta -
Category
Documents
-
view
38 -
download
1
description
Current resume
Transcript of Maria Botta - Resume
MARIA BOTTA, MBA678.761.4366
SUMMARYGlobally focused executive with proven domestic and international management accomplishments in media, TV, video, online media, social and mobile environments. Forwardthinking and entrepreneurial, deeply involved in the development of digital strategy that leads to an informed, effective and holistic approach. Expertise in cross platform content creation with an emphasis on ideation, development and implementation. Creative and resourceful, multilingual MBA, seeking to bring value to a global company that embraces innovation, creativity, excellence of ideas and experience.
EXPERIENCEFWD Action / Miami, FL • Atlanta, GA • NY, NY 2/09 – PresentConsultant - Digital Strategy, Content Strategy , Development , Social Media, Digital MarketingProvide consulting with a focus on creating digital strategies based on insights and experience that help move organizations forward. Servicing startup to midsized companies and nonprofit with: strategy, implementation, content creation, development, production and key analysis.• Directed the launch of a New Thought and inspirational Spanish language digital business for the Latin American and the US Hispanic market (currently under NDA). Web design, content development and creation, editorial calendar, ecommerce, social media strategy and marketing.• Developed and produced online video content for Virtua Foundation Hugs for T.U.G, anonprofit developing fully sustainable orphanages in Africa.• Consulting on growth strategies and digital brand development for webcitygirls//, an emergingsocial media and entertainment news platform.• Created video assets deployed in email and cross owned media channels and digital marketingcampaigns for mumms software.• Developed a library of “howto” online videos for Fortune 500 companies (Spanish & English).• Led rebranding efforts for a midsize software development company.
THE WEATHER COMPANY / Atlanta, GA 4/12 – 2/13Director, Creative Development - Client SolutionDevelop large scale, multimillion dollar cross platform partnerships for advertisers, leveraging thescale of The Weather Channel platforms: cable, digital, mobile.• Work collaboratively with all stakeholders; sales, internal partners, agencies and clients.• Lead ideation, development and execution of video driven multimillion dollar programs.• Leverage leading edge technology on cable, digital and mobile properties.• Responsible for the creation of client presentation materials, case studies and video.
TURNER STUDIOS / Atlanta, GA 9/09 – 8/10Project Services Producer - FreelanceManage projects, develop plans, budgets, working to ensure ontime and on budget delivery.• Projects: zhu zhu pets, Cartoon Network, Boomerang Network, CNN, HTVArgentina.• Task force member; establish and implementation best practices.• 2010 Ovation Award for excellence and technological innovation.
JWT / Atlanta, GA 8/07 – 1/09Broadcast ProducerProduced high volume of video for Ford; conceptual storytelling, comedy, sports and visual efxdriven campaigns. Oversee all resources ensuring delivery of projects on time and on budget.
REEL REPS / Los Angeles, CA 1/06 – 8/07VP/Production & MarketingLed the company from a bootstrap startup, to $1.2 million in sales in 1 year. Responsible forcompany’s marketing, branding, PR and sales and online strategy and branding for clients.
COLIBRI FILMS / Los Angeles, CA 1/05 – 1/06VP/Executive ProducerManaged International production company, overseeing production, marketing, sales and clientrelationships. Expanded directors roster by 50%, growing International productions by 40%.
CARTEL CREATIVO / San Antonio, TX 12/00 6/03Senior Producer - FreelanceProduced and supervised initiatives for, The US Army, JCP and Tecate Beer, deliveringconsistent cost efficiencies for all domestic and international productions.
VARIOUS NATIONAL ADVERTISING AGENCIES 5/90 – 5/05Broadcast Producer - FreelanceLed International and domestic productions for Fortune 500 clients. Consistently deliveringproductions on time and on budget.
ILUMINA FILMS / Miami, FL + Bogota, Colombia 1/99 – 2/00Executive ProducerManaged domestic and International production offices, supervised all International productions,bidders, PM, coordinator, researcher, marketing, sales and accounting.
EDUCATIONTHUNDERBIRD SCHOOL OF GLOBAL MANAGEMENT Geneva, SwitzerlandMBA, Global Management, May, 2011
MOUNT HOLYOKE COLLEGE, South Hadley, MABA, Art History
LANGUAGESSpanish (fluent), English (fluent), French (conversational), Portuguese (basic)
CAUSESCOPPERBRIDGE FOUNDATIONAdvisory Board Member - Digital and Social Media InitiativesLATIN BUSINESS TODAYContributor and Trends & Insights Mentor
