Marcom Book 2014
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Transcript of Marcom Book 2014
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Magazines Ads
Articles
Newsletters
Fanpage
Events
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MAGAZINES ADS
Ipesi Magazine:
4 Advertisements;
MAGAZINE NUMBERS
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MAGAZINE COVERS
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MAGAZINE COVERS
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MAGAZINE ads
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MAGAZINE ads
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ARTICLES
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Since Jan/2014 to
Jul/2014 more than
39.000 views
PORTAL NUMBERS
Read online:
http://goo.gl/T8XTSM
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Read online:
http://goo.gl/quszMf
Views: 290
Read online:
http://goo.gl/V3dvX7
Views: 323
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Embarcado’s website had more than 240.000 access in april/2014
NEWSLETTERS
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Acquired new toll to improve our
marketing.
As a result our visualisations
increased in 15%
In Aug/2014 we upgraded the
system from 50.000 to
100.000/month mails expecting an
increase in visualisations in order to
promote ESC Show, Masters 2014,
mDIRECT and partners mails.
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92%
8%
Newsletters Releases = 13
VIEWS CLICKS
94%
6%
Newsletters Masters Brasil 2014 = 4
VIEWS CLICKS
94%
6%
Newsletters Partners and mDIRECT = 4
VIEWS CLICKS
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Popular Newsletters & Releases
jan/2014 thru Aug/2014
Partner Newswletters
Jan/July 2014
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Releases Newsletter – 02/17/2014
Total Clicks: 160
Total Views: 1450
Most popular release:Microchip Introduces New Power
Monitoring IC With High- Accuracy
Signal Acquisition and Power Calculations
Read online:
http://goo.gl/Kn8o48
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Releases Newsletter – 04/15/2014
Total Clicks: 147
Total Views: 1279
Most popular release:Microchip introduz família de
microcontroladores PIC® a 8-bit com
periféricos analógicos inteligentes e
independentes do núcleo, com
excelente relação custo-benefício
Read online:
http://goo.gl/j8CeIX
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Masters Brazil 2014
Release of the official hotsite.
08/04/2014
Total Clicks: 111
Total Views: 638
Most popular Newsletters of
Masters Brazil
25 Registrations in 1 week
12 Sponsors in 1 month
Maximum registrations: 250
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microchipDIRECT Release
Your best partner in Brazil
07/03/2014
Total Clicks: 112
Total Views: 702
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microchipDIRECT Release
Stress less, Enjoy more.
07/23/2014
Total Clicks: 105
Total Views: 1760
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Partner NewslettersRead online:
http://goo.gl/cAOm3L News Embarcados
Clicks: 44
Views: 456
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FANPAGES
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Creating events and
more interaction with
users for Masters 2014
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More interaction
network and
publishing releases of
Artimar partners
SHOWS
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EXPOLUX – April/2014
From 22 leads, 4 went to the show. It is 18%.
The companies were:
Alper Energia S.A.
Bonin Light Componets an Systems
Grupo Lumicenter Lighting
Luxion Iluminação
More than 500 visitors to our both at the show.
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EXPOLUX – April/2014
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Colombia Microchip
RoadShow 2014
Read online:
http://goo.gl/bTl9FZ
Read online:
http://goo.gl/EsrmTQ
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4º Edition of ESC BRAZIL – Free Class HandsOn
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WHAT’S NEXT
UNTIL MARCH 2015?
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• More Social Media Investments (Facebook, Linkedin,
Releases, Sites, etc;
• More information about clicks and views of all
publications on internet;
• More than 30 publications of banners and releases
on Facebook and Linkedin of Artimar, Microchip and Partners;
• More than 3 microchipDIRECT Newsletters;
• 5 Ipesi advertisements until March 2015;
• Masters Brazil show and follow- up;
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Thank you for Microchip
Continuous Support and Partnership
with Artimar Marcom Initiatives
in South America
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