Profile - Synergy MarCom V2.1

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Transcript of Profile - Synergy MarCom V2.1

Page 1: Profile - Synergy MarCom V2.1
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Services

Integrated Marketing

Communication (IMC)

Customer Response

Management

(CRM)

Managed Manpower Services(MMS)

Integrated Brand

Activation (IBA)

Design & Content

Verticals

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IMC Services

Venue Selection & Suggestion

3rd Party Procurement

Guest Coordination

Event Fabrication

Artist managemen

t & Entertainme

nt

Thematic Deco

Technical Solutions

Communicative Deco (Brand

Collaterals)

Post Event Analysis

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Client Distributor

Enterprise

Mid Market

SMBs

SOHO

Channel Partners End Customers

Multi-disti offsiteChannel launches,Channel trainings, Channel meets

Large tech conferences, Product launches, Exhibitions & Tradeshows, Focused seminars for CIO's / IT Pros / Developers, Academia events, International Offsites

Loyalty programs, reward programs, contests

Loyalty programs, Reward programs, Contests, Channel schemes

Profiling, Lead generation, Reward programs for high-touch accounts, Marketing campaigns, Case studies on high-touch account success stories

Events

BusinessEnhancement Services

Content WritingSoftware

DevelopmentGraphic Design

Supporting Services and in-

house Resources & Expertise

Database

IMC Services

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IMC Showcase

Dealer meets in over 50 cities within a timeframe of 2 months to engage with channel partners across the length and breadth of the country. Challenges included managing logistics in multiple cities to provide a high quality, zero error experience

Grand award night for a leading insurance company, the challenge was to break the monotony of the usual stage designs as it involved the presence of their CXO’s.

Channel meets in 12 cities to convey new business propositions and engage the audience. The biggest challenge was to manage an average crowd of 5000 pax / event and then choosing an appropriate outdoor location.

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IMC Gallery – Events

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IMC Gallery – Themed Events

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IMC Gallery - Entertainment

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IMC Gallery – Exhibition Stalls

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IMC Gallery – Exhibition Stalls

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IMC – Sports Events

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CRM Services

20 FTEs product team for up gradation, promotion and updates calling all states in India speaking native languages along with Hindi and English.

30 FTEs delegate acquisition team acquired 500 paid delegates in a span of 60 days.

20 FTEs RSVP team to ensure event attendance

Dedicated knowledge center facilities

Dedicated Program manager and HR

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CRM – Lead Generation Program

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CRM – Snapshots

Predictive Dialer for auto call allocation to agents

Call logging technology, records each calls dialed from agent stations.

State of art delivery center accommodating 30 FTEs

Dedicated Program Manager, QC and QA team for each project.

Complete database support Supported by high speed PRI (E1) lines for

optimum up-time & voice clarity.

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CRM - Technology

Call Recording & Real time Call monitoring System

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CRM - Technology

Real Time CRM Report in your Outlook

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CRM - Technology

Voice files

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MMS Services

Channel Sales Executive Program – An outsourced arm of the client’s sales team, the channel executives met partners and drove sales of specified products with specific sales targets.

Onsite promotions - 500 plus manpower to promote and sell mobile handsets in retail outlets across Tier I, II and III cities in the country

Technical sales specialists - 40 plus team to sell high-end business phones to discerning customers and provide technical training to retailers and promoters.

Door to door & retail sales – 41 cities, managing door to door & retail sales of water purifiers for a leading FMCG in the country, including recruitment, classroom training, management and setting and achieving of sales targets.

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Where Are We?Brand Vision/Mission

Strategies/TacticsBrand Foundation

Brand Platform

Creative BriefBig Ideas

Creative Expressions

ArchitectureTone/FeelElementsExecution

Planning(Foundatio

n)

The Planning Process has Three Phases: 1. Planning Foundation Work2. Communicating 3. Executing.

Communicating

(Briefing)

Execution(Aligning

w/strategy)

IBA Services

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IBA Services

Canter Activation

Mall Activation

College Activation

School Activations

Residential Activations

Corporate Activation

Public Transport Branding

In-Shop Branding

Corporate Gifting

Merchandising & Give

Aways

Outdoor Media & Branding

Rural Campaigns

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IBA Showcase

A mega BTL activation for a radio program that completed 10 years of broadcast, it involved 8 cities of activation for a period of 30 days in multiple malls, colleges, traffic signals, Corporates. The biggest challenge was to carry out minimum of 6 events in a day.

A cricket event that involved right from short listing 8 league grounds to the finale venue, executing multiple cricket matches in different zones of the city to identify the best “Gully” team, 1 month of activation for a leading radio station to boost their RAM ratings

A continuous college activation that was carried out in 56 colleges in Mumbai, the challenge was to get inside colleges with sound, DJ, Emcee and promote sales INSIDE the college.

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IBA Gallery – In Store

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IBA Gallery – In Store

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IBA Gallery – In Store

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IBA Gallery – In Store

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IBA Gallery – Street Kiosk

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Castrol FIFA LCV Road Show Activity 2010

IBA Gallery – Retail

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IBA Gallery – News Paper Insert

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Castrol FIFA LCV Road Show Activity 2010

IBA Gallery – Canter Branding & Activation

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Canter Designs

IBA Gallery – Canter branding & Activation

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IBA Gallery – Canter Branding & Activation

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IBA Gallery – Corporate Activation

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Fire & Safety Association of India

IBA Gallery – School Contact

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Nestle POLO

IBA Gallery – College Activation

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IBA Gallery – Residential Activation

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Eureka Forbes Aquaguard Promotion

IBA Gallery – Residential Activation

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Godrej LED TV

IBA Gallery – Mall Activation

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Indian Cricket League

IBA Gallery – Mall Activation

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HSBC Bank

IBA Gallery – Mall Promotion

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IBA – Channel Training & Retention

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IBA – Visual Merchandise

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IBA – Visual Merchandise

Eco friendly Gulal & Tissue Paper Box

Festoons

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IBA Gallery – Corporate Gifting

We have the most varied and interesting items for gifting and give away, please check on our website: www.synergymarcom.in or ask for our gifting catalogue for more details.

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Design & Content - Standees

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Design & Content - EDM

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Design & Content - Stalls

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Design & Content - Stalls

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Design & Content - Stages

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Clientele

IT Space

Unified Communication Providers Cloud Computing Providers Networking Solution Providers Data Center Solution Providers Computer Peripheral Manufacturers Security Solution Providers Power Protection & management solution providers Business Continuity Service Providers

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Clientele

Generic

Radio Station FMCG Cellular Provider Consumer Electronic Providers 5 Star Hotels Breweries & Liquor Companies Cosmetic & Care Companies DTH Providers BFSI Pharmaceutical Manufacturers & Distributors

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Media Speak

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Media Speak

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Thank You!

Mumbai Offices:

Sales & Marketing:123, V Mall,Above Royal Enfield,W.E Highway, Kandivili - EastMumbai – 400 101

Operations: B – 31, Excel Ark, Mercy Nagar, Mira Road – East Thane - 401107

Telephone : 022 – 4066 0701 TO 709Hunting : 022 – 4066 0777Fax : 022 – 6645 9329Email : [email protected] : www.synergymarcom.in