March Promo

First CrackOrigin - Nepal

Espresso YourselfCelebrity - Ian Moss

Profile: Antonio ZeccolaAust. Barista Championships 2010

A World Class Coffee Magazine

ExClusIvE INtErvIEw: Andy Freeman “The Coffeesnob”ISSN 1449-2547

9

771449 254002

01No.7$8.95 (inc GST)

february 2010

Genovese wishes to thank the hundreds of coffee

lovers who entered our Dream up a Bean Competition.

Your imagination and enthusiasm was amazing. It was a close

run race, with the likes of Lawrence of Arabica and Caffeine Hepburn

putting in early appearances and Leonardo DiCappuccino and Richie Beanaud both

making a late charge. But in the end, there can be only one winner and it is the fun

and thoughtful Dalai Latte - Cleverly dreamt up by staff and students of Kamaruka

School Richmond, Melbourne. We are delighted to present them with a gleaming new Wega

Mini Nova EPU machine and Genovese coffee pack worth $3,500. To watch and listen to the

Dalai Latte deliver his daily thought in a most animated way, simply go to genovese.com.au

Mercanta is a specialist green coffee sourcing and importing company with inventories of fine green coffees in Europe and North America. We work exclusively with Melbourne Coffee Merchants to bring these coffees to specialty roasters in Australia.

Melbourne Coffee Merchants Tel: +61 (03) 9826 8389 www.melbournecoffeemerchants.com.au www.coffeehunter.com

The coffees you’re looking for are already here!

Specialty grade and award-winning coffees shipped to Australia every 4-6 weeks at the start of the crop available now for delivery direct to your roastery.

Usual supplier past their ‘sell by’ date? Contact Fleur Studd at Melbourne Coffee [email protected]

6 BeanScene

PuBliSher John Murphy

[email protected]

editor Steve Agi

[email protected]

SuB editor danielle tralli

Art director Michelle Weston

deSign Joel Parke, Blake Storey

AdvertiSing SAleS Brad Buchananm: 0413 672 403

[email protected]

PuBlicAtion co-ordinAtor hayley Blain

[email protected]

diStriBution co-ordinAtor chris Binos

PhotogrAPhynathan Klep - nK Photographics

Kristian gehradte Ben vella

Panos Photographs emily oak

Skylar nielsen Andy Freeman

ellen rosechris Blair

ian callahan Aimee cosentino

contriButorS instaurator, Andy Freeman, emily oak, david Makin, lance Brown, Maria Paoli, corinne noyes, ian callahan, luca costanzo, Bruno Maiolo, nathan Wakeford,

ross Quail, Jesse hyde, Scottie callaghan, tom Beaumont, gary try, chris Blair, Mark ryan, Matt John, Jack hanna, carlo di Salvatore.

heAd oFFicePrime creative Pty ltd11-15 Buckhurst Street

South Melbourne vic 3205 p: 03 9690 8766 f: 03 9682 [email protected]

SuBScriPtionStony cox 03 9690 8766

[email protected]

BeanScene Magazine is available by subscription from the publisher. the rights of refusal are reserved by the publisher.

ArticleSAll articles submitted to for publication become the property of the publisher. the editor reserves the right to adjust any article to conform with the magazine format.

coPyright BeanScene magazine is owned by Prime creative Media and published by John Murphy. All material in

BeanScene magazine is copyright and no part may be reproduced or copied in any form or by any means (graphic, electronic or mechanical including information and retrieval systems) without written permission of the publisher. the editor welcomes contributions but reserves the right to accept or reject any material. While every effort has been made to ensure the accuracy of information Prime creative Media will not accept responsibility for errors or omissions or for any consequences arising from reliance on information published.the opinions expressed in BeanScene magazine are not necessarily the opinions of, or endorsed by the publisher unless otherwise stated.

allpressespresso.com.au

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Serious tools for professional baristasLa Marzocco is the espresso machine that advances existing technology while maintaining a focus on the tradition of espresso and the expertise of your barista. We know that those who are passionate about the quality of their coffee will agree.

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CONTACT YOUR LOCAL VENEZIANO OFFICE: E [email protected]

VICTORIA QUEENSLAND ACT SOUTH AUSTRALIA TASMANIA03 9421 5585 07 3846 0011 0413 911 866 0400 711 040 0417 545 989

Visit our website at www.venezianocoffee.com.au

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CAFENATICS

contentsFEBRUARY 2010

8 BeanScene

10 A word from the publisher

12 Editor’s letter

14 Products - Stuff on the scene

17 Letter of the issue

18 Icon - Andy Freeman

24 Celebrity - Ian Moss

28 Profile - Antonio Zeccola

32 Espresso Yourself

34 Celebrity Chef - Dwane Goodman

38 First Crack - Cup Specialty Coffee

42 Foreign Coffespondent

46 Tea Trek

51 Profile - Paul Jackson

54 Industry - Detpak Packaging

56 Industry - Campos Coffee

60 Industry - Franke

64 Community - Made in Taiwan

68 Profile - Zarraffa's Coffee

72 Brewing - Abid Clever Dripper

74 Beer Scene - effen beer

76 Origin - Nepal

81 Cup of Excellence - Sold!!!

84 Cafe Scene - Bendigo

86 Community - Coffee Kids

89 AASCA news -

Australian Barista Championship

94 WBC news

96 Coffee Review

100 Directory

102 Coffee Snobs Corner

BeanScene 9

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34

38

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2009 was an exciting year for the Australian and global coffee industries and an exceptional year for the BeanScene readership community. In 2009, with your help, BeanScene Magazine grew from a historical rhythm of four issues per year, to six issues per year and from an 84-page book in February 2009 to a 104-page book in December 2009. The net result is more great coffee experiences, insights and expertise being shared with coffee lovers.2010 has already started with a renewed energy and enthusiasm – this edition promises to be our best yet, with colourful and interesting stories from across Australia and around the globe filling each page. We are anticipating an exciting year filled with opportunities, growth, new experiences and lots of great coffee. BeanScene Magazine continues to position itself as a world-class coffee magazine. We are pleased with the continuous positive feedback from all over Australia and around the globe.We see the magazine as an integral part of the Australian Coffee industry and as a place of passion, reference and education for the global coffee loving community. In 2010 we will continue to build the breadth and depth of articles that we publish, people that we include as contributors, and readers that we reach across Australia and around the globe.BeanScene is more than just a magazine, our sponsorship of the Australasian Specialty Coffee Championships, the Danes Grand Barista Championships, Coffee Snobs Fair Crack Fund and the Coffee Experience (Melbourne June 2010) are just some of the examples of BeanScene’s involvement with coffee – beyond print.For the team who put BeanScene Magazine together, it has been and will always be about the development of a community who can sit together (through the magazine, events, electronic communication platforms) and share their passion for and experiences with coffee.Thank you for your support in helping BeanScene Magazine to live out it’s mission and be a World Class Coffee Magazine.

John Murphy

growth, community and coffee

CONTRIBUTORS IN ThIS ISSUEEach issue BeanScene will profile a few of our talented contributors.

Will Priestley grew up in Tassie and started in specialty

coffee four years ago. He spent three years working at

Island Espresso, learning under Dan’e kinezavic. Just

over a year ago, Will moved to Melbourne and after a

few months found his way to cafenatics. Last year he

also competed at his first competition, the 2009 Latte

Art Championships where he placed 3rd. Recently,

Will also won the Victorian latte art comps and recently

became the 2010 National Latte Art Champion.

10 BeanScene

A word from the publisher

Emily Oak has over 10 years’ experience in coffee

retailing, sales and education. She began her coffee

career as a barista while at university and in 2001,

Emily competed at the World Barista Championship

(WBC) in Miami. Just one year later she began her

international judging career. Since 2004, she has

been the Asia Pacific Regional Coordinator for the

WBC and in 2008 Emily was invited to join the WBC

Board of Directors on behalf of the Specialty Coffee

Association of America, the first time this position has

been held outside of the USA.

Jack Hanna first began his barista journey when he

was 18. Quickly developing an obsessive pursuit of

perfection in the cup. The first barista championship he

entered he won, under several international judges.

The constant wanting to learn led him to Canada, to be

trained under the guidance of the four time Canadian

Champion and twice Runner-up of the World Barista

Championship, Sammy Piccolo. He now runs his

own business called ‘Jack and the Bean’, which is

a wholesale coffee company as well as one of the

country’s premiere consultants.

Maria Paoli is one of the best known and most well

respected names in Melbourne’s and Australia’s vibrant

coffee scene. She began her career as a barista 17

years ago, travelling around the world in search of

espresso nirvana. Not only is she an accredited barista

judge and host of the iconic Melbourne Historical

Coffee Trek, she is also a teacher, trainer and industry

consultant. Her commentary and observations within

the industry are gospel.

Kyle Freund is the communications manager for

Coffee Kids in Santa Fe, New Mexico, a non-profit

organisation dedicated to helping coffee-farming

families improve their quality of life. After spending two

years as a marketing consultant working with coffee

cooperatives, artisan projects and a slaughterhouse in

Guatemala, Freund moved to Santa Fe in 2007 to join

the staff at Coffee Kids. He has worked in the coffee

regions of Guatemala and Mexico and has seen the

challenges coffee-farming families confront on a daily

basis.

Phone 03 9595 3880 | [email protected] | www.lamborghinicaffe.com.au

Premium Coffee | Premium Machines | Premium Service

A happy New Year to one and all. Let’s hope it’s filled with health, happiness and above all – lots of quality caffeination!After the amazing success of 2009 and the warm global reception we have received, it is now time to look forward and onward to bigger and better things. What a way to kick off the year with our exclusive interview of KING Coffee Snob, Andy Freeman; a look into the Coffee Kids global operation; and an amazing introduction to our new Business Profile feature piece on Antonio Zeccola, a passionate coffee aficionado if I ever met one. With regular features now more popular than ever, such as our Celebrity profile featuring the irrepressible Mossy who proves that it’s all about the sex, coffee and rock ‘n’ roll – what an interview!The now coveted Celebrity Chef interview with the one and only Dwane Goodman of the heavenly Wolgan Valley Resort & Spa, makes it clear to one and all that coffee is such a common denominator in everyone’s lives and rightly so, it is in fact the second most traded commodity in the world after oil.Thanks to everyone for your support and feedback, it is a critical part of the growing process, it is a dynamic creation that morphs into life based on your input and your amazing insights. Congratulations to our winners for this issue once again, it’s always great to be able to show our appreciation to those who matter most, you – our readers!With a new year, there is always new hope, and I hope that you all get the opportunity to keep your new year’s resolutions and have another crack at fulfilling your dreams.Congratulations go out to the new Australian Barista champion, the one and only Scottie Callaghan who will proudly go on to represent this proud nation at the WBC in London in June, and talking about June, let’s not forget the coffee experience as part of the Good Food & Wine Show here in Melbourne, it will certainly set a precedent and a benchmark as far as world class coffee events go. A big shout out also to everyone involved with AASCA, a group of volunteers that make up this unique body that represents the Australasian Specialty Coffee Association. Congratulations to president Ross Quail, and to all those involved in such an event, truly inspirational.I hope you enjoy the ride – another year ahead filled with plenty of stories; loads of amazing memories; and above all, abundant amounts of great coffee.Keep on Caffeining on!

Steve Agi, [email protected]

Welcome to 2010

WINNeRS ARe GRINNeRS:BeanScene subscriber and WEGA Mininova (with thanks to Genovese Coffee) winner, Kate Bourchier.

12 BeanScene

Wogboyz rule!!!

National Foods Australia Pty Ltd | Ph: 13 14 60

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Turning milk into silk

Pure Fresh

14 BeanScene

productS

Stuff on the scene

campoS coffee Keep cupthe first barista standard reusable cup for takeaway coffee. eco-sustainable, it is designed and manufactured in australia from food safe polypropylene and is reusable and recyclable.available at www.camposcoffee.com.

La San marco Levathe Leva machine’s unique ability to isolate the brew water supply from the extraction process and its huge thermal group mass ensures the perfect espresso. combining this with La San marco’s legendary reliability, the Leva provides the barista with the ultimate extraction time and time again. for further information contact Segafredo Zanetti australia on (02) 9310 3664 or email [email protected].

mahaLia coffeemahalia coffee is an epicurean roasting house located in robe, South australia. the core philosophies of mahalia coffee are the pursuit of perfection and variety in flavour through releasing the natural intrinsic flavours of coffee with the disciplines of profile roasting. each coffee used in our blends is chosen for their own integral flavour qualities and is sourced from the entire global coffee farm including australia. mahalia embraces all doctrines within the industry. in short – if it tastes amazing, it’s in. Let nothing stand in the way of perfect coffee for everyone’s kitchen. for the whole story visit www.mahaliacoffee.com.au

yarra vaLLey SecretSWineries, breweries, cafes and country pubs.enjoy some tres sippable rose at dominique portet or get hands-on during the annual harvest at ainsworth estate. tuck into wood-fired pizza at Zonzo then head to eleonore’s at chateau yering for historical fine-dining. discover the valley’s emerging micro-brewery scene at hargreaves hill and White rabbit. a new place for every weekend of the year. www.deckofsecrets.com

BeanScene 15

La marZocco – out of the BoXa pictorial journey chronicling what was possibly the three biggest days in coffee history – 22-24 october, 2009.it was here at the new home of La marzocco in milano that one of the world’s most loved coffee machines was able to successfully combine art, fashion, music and of course coffee to create an experience that not only culminated in the release of the highly acclaimed Strada, but also allowed the world to get a glimpse behind the scenes at what really goes into each and every La marzocco.for more information, visit www.lamarzocco.com.

hario Syphonthe hario coffee Syphons are one of the best ways to brew coffee and produce a brew that is superior both in taste and quality to those of other brewing methods. By using heat resistant glass, hario Syphons control the brewing temperature precisely between 91 to 95 degrees celsius (196 to 2003 fahrenheit) which is the ideal brewing temperature for coffee. this ensures the purity of flavour while avoiding the bitterness that results from boiling water. hario products can be bought at:

St. aLi 12-18 yarra place, South melbourneph: (03) 9686 2990

Sensory Lab at david Jones297 Lt collins St, city 3000ph: (03) 9643 2222

vittoria – 100% rainforeSt aLLiance certified coffeevittoria coffee has proudly worked with the rainforest alliance since 2006. vittoria, which holds position as australia’s most popular pure coffee is now introducing a new rainforest alliance certified coffee pack that will be available at the very competitive price of just $5.99, available at selected cafes, delis and Woolworths supermarkets nationally.

the chocoLate maSterinspired by a joy of love and passion for chocolate, the chocolate master has created award winning, world-class, hand crafted chocolates. the freshest and finest local natural ingredients are used in the fillings of its chocolate Jewels with no artificial flavours or preservatives. it is 100% melbourne made, using the world’s finest Belgian couverture chocolate. make your chocolate pilgrimage to www.thechocolatemaster.com.au. for wholesale and retail enquiries contact tcm on (03) 9495 0567.

Love your coffee? Get it cold at Hudsons Coffee this summer.

letter of the issue

Turn your love of coffee

into a full time passion.

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are now available.

What are you waiting for?

Find your change at

hudsonscoffee.com.au

Dear BeanScene,

Long-time fan, first time writer. My lovely wife picked up a copy of BeanScene

at Genovese, one of our favourite coffee suppliers. I was ecstatic to finally find

a coffee-lovers mag!

I enjoy the mag’s breadth and variety of article, especially the profiles on new

home and commercial machines…oh I do lust after the new Giotto. The profiles

on the different bean varietals, and understanding the work that goes into it’s

cultivation is fascinating. The Detera Opus 1 Exotic is top of my wish list. With

the broad range of beans available, a few of our favourites are the Padre blend,

single origin Ethiopian, ol’ trusty – Dimattina Prima Tazza, and Genovese.

Our love of the finest Arabica has rubbed off onto our two boys. A beautiful

part of our weekend morning coffee ritual is for our middle kiddo to talk us

through each step. He enjoys polishing the coffee, after the tamp, placing

the cup under the group head and most importantly stirring and licking our

espresso spoons. I’m sure pure Arabica is good for a toddler’s development!

More importantly he is a confirmed fan of BeanScene. The photo says it all.

Thanks for a great mag.

Brad Adriaanse

to win a $50.00 hudson’s Coffee card write to [email protected] and tell us what Beanscene and coffee mean to you. Attach a photo of you reading Beanscene Magazine.WiN!

i’m sure pure Arabica is good for a toddler’s development!

Beanscene 17

18 BeanScene

BeanScene 19

Interview and story by Steve Agi

Icon

Andy Freeman coffeeSnob by name, not by nature

coffeeSnobs was born through the necessity of home coffee roasters to find a supply of great quality coffee at a fair price. Today, 6 years after the original concept was introduced, the tradition continues to expand across the Australian landscape.

Started by a small group of enthusiasts in a coffee news group, coffeeSnobs moved to a web based forum led by Geelong couple Rae and

Richard. It was officially “born” on the 10th March, 2004, with the aim of co-operatively buying a bag of coffee and splitting it up between its members who were roasting in popcorn machines and dog bowls.

In the beginning, the green beans were picked-up from Melbourne suppliers in a Falcon station wagon which pretty much limited the polls to a couple of bags every 4 to 6 weeks. They were bagged by Rae and Richard each month with some assistance from the odd local who could spare some time on a Saturday afternoon. Postal orders were taken to the local post office in a pram (with baby under one arm I assume) and luckily the courier picked up most of the shipment for distribution around the country.

TRouBle BRewInGFrom these humble beginnings,

coffeeSnobs grew to 200 members nine months after its inception and the monthly coffee sales amounted to 3-4 bags (180 kg-240 kg). These beans were mostly being delivered to central locations for a bagging afternoon with up to 10 coffeeSnob members chipping in their time to help the process run quickly and smoothly.

unfortunately, coffeeSnobs suffered from “co-op syndrome” when internal bickering stopped the flow of beans and nearly caused the demise of a great idea. Internal fighting, arguments, power plays and personality conflicts turned the

coffeeSnobs website into a war zone and hostilities made it a less than friendly place environment.

BAck on TRAckAfter seemingly endless weeks of no

coffee and no obvious resolution in sight Andy Freeman made Rae and Rich an offer for their website in the hope that he could steer it back on track and restore the bean flow to the membership. The deal was done around the first birthday party

for coffeeSnobs in March 2005 when the forum totalled 225 thirsty members looking for their next roast.

Andy Freeman grew-up around the Geelong area with a normal childhood spent playing with Meccano, train sets, riding bikes, building cubby houses and typical child pursuits. His first paying job was a paper round before school in 1978 where he spent nearly the entire amount earned each week on buying kiss swap cards from his employer. After leaving school, he had a wide range of jobs but spent most of his working life in the computer industry, specialising in server and network infrastructure. Any spare time outside work hours was filled with building, rebuilding and competing on his drag racing motorcycle and he continued that hobby until his first child, Sarah was born. The love for coffee grew from a young age and Andy was always the only one at work with his own coffee and plunger choosing not to drink the instant coffee provided. His work colleagues always knew he was snobby about his coffee!

one christmas many years ago, Andy’s wife Paula and his brother Jason both bought him some green coffee to try home roasting. neither Paula nor Jason knew the other had bought the same christmas present, the time was obviously right to take the next step. After a few years of roasting some great coffee at home, he found coffeeSnobs and life would never be the same again.

The initial monthly sales went well and a few ideas were floated to inject new life into the site. Some worked well and some just didn’t hit the mark. Two months later and another round of upheaval

20 BeanScene

Icon

found the site settled on some new software, new features and some promise for the future as coffeeSnobs attracted loyal site sponsors, happy new members and forged good long-term relationships with green bean wholesalers and brokers around the world.

ReAcHInG new HeIGHTS

12 months later in May 2006, coffeeSnobs hit the 1000 member mark and continued to sustain strong membership growth. It was at this time that it became obvious that the previous methods of monthly sales and manual invoicing were becoming a burden to manage and once again it became a case of “grow or die” for the coffeeSnobs community.

In August 2006, Matt Taylor from Geekrocket was commissioned to develop an electronic storefront for coffeeSnobs website to replace the outdated manual processes. Its requirements were complicated and challenging but in a short period of time, Matt had written the logic and code that would facilitate future growth while delivering better feedback to the

users and the site administration. This was called BeanBay.

BeanBay back-end software has allowed coffeeSnobs to process many more orders each month and give members far better and more efficient invoicing and order tracking.

As an Internet based business, coffeeSnobs relies on computer server performance and as it continued to grow in numbers, the existing computer hardware struggled to cope. After a couple of incremental hardware changes, December 2006 saw a full-blown, high performance server installed for coffeeSnobs to run from.

March 2007 marked the third birthday of coffeeSnobs and Andy proudly announced that for the previous six months he had been building a roastery to deliver “roasted on demand” beans to those that don’t have the time of inclination to roast the fine selections of green beans that travel through BeanBay each month.

By May 2007, Faircrack was started. Faircrack is a coffeeSnobs charity fund initially fuelled by a 50 cent per kilogram donation from bean sales (roasted and raw) as well as from generous membership and supporter donations each month. The goal of Faircrack is to deliver 100% of the monies raised directly to projects at coffee origin without a single cent lost in management and administration overheads. It’s a great opportunity for all the members to give something back to those that work so tirelessly to grow, pick, grade

and freight the beans from hostile environments all over this beautiful planet, and as time goes on, coffeeSnobs will tackle some really big and hopefully life changing projects at coffee origin.

oveRcoMInG HuRDleS

September 2007 was a low point in the short coffeeSnobs history. The new roastery was broken into and everything that wasn’t bolted down was stolen; including grinders, espresso machines, coffee and small roasters. It was a struggle to keep production going but it was well worth the effort.

May 2008 saw the coffeeSnobs website membership grow to a new milestone, 5000 members.

The very first Faircrack project was announced in September 2008. The funds raised by the coffeeSnobs community purchased a coffee pulper for a small village on the Southern slopes of kilimanjaro, Tanzania. The village was Rononi and via emails and some great photos from a coffee farmer in Tanzania, the website watched it being setup, commissioned and run to produce a far better coffee than they had ever produced by hand.

By the start of 2009, Beanscene Magazine produced its first issue. From

22 BeanScene

Icon

day one, it wanted to contribute to the Faircrack project. The magazine offered to donate $5 for every annual subscription and continues to support Faircrack today. The remainder of 2009 saw more Faircrack pulpers deployed to three more villages in kilimanjaro and all have now used them to produce far better coffee than any previous season.

coffeeSnobs proudly hit 10,000 members in December 2009 – close to 100% growth in 18 months. The website continues to offer roasted and green coffee to its members and there are regular social get togethers and events all over the country.

In January 2010, coffeeSnobs announced

the construction of “Snobbery Too”, the new warehouse and roastery located in north Geelong, victoria. Initially setup to facilitate better, faster and more efficient green bean distribution, it will also house a training room, a climate controlled roasting room and a showroom full of coffee toys to play with including sample roasters, espresso machines, grinders and home roasting machines.

Today the coffeeSnobs website enjoys 710,000 page views a month from its current membership and site visitors and that exposure is growing all the time. Managing more than 180,000 posted messages to the internet forums on the site is no small task and the bulk of the site management and housework is handled by a fantastic team of site moderators (Scootagal, Javaphile, Mal and 2muchcoffeeman). These are the people that keep the wheels turning of coffeeSnobs.com.au, mediating discussions that get out of hand as well as helping develop policy behind the scenes to make the community a better place.

As well as his love for coffee, Andy is also a family man, loving the creative aspect of sourcing and creating amazing coffees in a world well removed from computers and he has somehow managed to intertwine these two. His whole family, wife Paula, Sarah (10), Zed (8) and Tiana (5) get involved with the joys of moving raw and roasted coffee around the country and the kids are already turning into coffee aficionados, regularly critiquing their friends parents and local cafes coffee making skills. I think they are already becoming coffeeSnobs.

last but not least in the history of coffeeSnobs is its membership. The members of coffeeSnobs are a caring and passionate group of people from different age groups and backgrounds, from different religions and political persuasions and from all walks of life who all share a common interest… great coffee. It’s a real credit to the whole membership that promotes a friendly community with a comfortable, homely feel that encourages healthy debate and nurtures its newest members (newbies) to become future teachers of the next generation. For the most part, coffeeSnobs are only too keen to help someone else along their coffee journey. They may be snobs by name, but not by nature!

CoffeeSnobS timeline

March 2004 coffeeSnobs co-op was created.

January 2005 coffeeSnobs membership hits 200.

February 2005 Internal friction threatened to collapse the co-op.

March 2005 Andy Freeman bought the website.

May 2005 lots of changes to see what worked and what didn’t.

May 2006 coffeeSnobs membership hits 1000.

August 2006 The new website shopping cart “BeanBay” is released.

December 2006 A new computer server is purchased to run coffeeSnobs.

February 2007 coffeeSnobs membership hits 2000.

March 2007 The coffeeSnobs roastery is built called The Snobbery.

May 2007 Faircrack is born with a 50c/kg surcharge added to all beans.

August 2007 coffeeSnobs membership hits 3000.

September 2007 The Snobbery robbery. everything not bolted down was stolen.

May 2008 coffeeSnobs membership hits 5000.

September 2008 The 1st Faircrack pulper is bought for Rononi, Tanzania.

october 2008 The 2nd Faircrack pulper is bought for Msuni, Tanzania.

January 2009 Beanscene Magazine donates $5 from every subscription to Faircrack.

August 2009 The 3rd Faircrack pulper is bought for ongoma Manoshi, Tanzania.

September 2009 The 4 th Faircrack pulper is bought for kyaurinde, Tanzania.

December 2009 coffeeSnobs membership hits 10,000.

January 2010 “Snobbery Too”, the new warehouse and roastery begins construction.

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BeanScene 23

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March Promo

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