Additives

mon is proud to exclusively offer improved Marathon'" p:s;;:;ii::;es featuring STP Additives in our market. With more than

e the minimum EPA required dose of detergent i1ddtiYes, ALL GRADES of Marathon gasolines provide extra

o power. use of Marathon'" gasolines with STP

. s will help fight the accumulation of harmful -,=,-JU:>j.,~ in an engine's fuel system. FREE STP®

Gasoline Dispenser . Door Skins

Up to $500 Value

Billboard Sign

P Benefits Include:

Helps CONTROL EMISSIONS '1arathon@ gasolines with STp!l Additives deliv­

rovides EXTRA CLEANING power* l2l Marathon'" gasolines with STP@

er more than double the minimum EPA Additives help keep intake valves clean. required dose of detergent additives. By helping keep intake valves clean,

engines have fewer deposits, which can help lower harmful emissions.

elps PREVENT DEPOSIT buildup* arathon@ gasolines with STP!> Helps MAINTAIN dditives are designed to help PERFORMANCE

prevent the accumulation of l2llntake valve deposits have been shown to rformance-robbing intake valve disrupt the fiow of the airlfuel mixture.

eposits. This often leads to poor performance.Dirty intake valve Clean intake valve Marathon@ gasolines with STp® Additives

help keep engine intake valves clean to help elps maintain FUEL ECONOMY maintain vehicle performance as compared to lower detergent Marathon@ gasolines with STp® Additives ~ -=- .. ' gasolines.

~ ».elp keep intake valves clean that can lead to better fuel economy than ",

'0/ \\\1\1I~;"", -..

.,• 5TP and the 5TP logo are registered trademarks of..gasolines with lower levels of detergent ~ ~ The Armor AII/5TP Products Company and are: l/J-:" IIC:""" lInl'illor lirc.nc:t' hv M~Mrhnn Pllofr,.,lt>lIm

new name

12l Packaged lubricants

12l Repackaging program

12l Lubricant Analysis program

12l Bulk lubricants

12l Tote Filling program FREE SIGNAGE MATERIALS12l Volume Rebate incentives CALL 1-800-662-2534, EXl: 2

Marathon Dealers can purchase Marathon brand motor lubricants from:

• their supplying Marathon Jobber • through Marathon-approved grocery wholesalers

e 419-421-3087

TestVan Maintaining product quality and integrity is essential to

Marathon and its customers. The MarathonTestVan is on the road today as the centerpiece of Marathon's Fuel Quality Assurance pro­gram. A visit from theTestVan is FREE. Expert referrals are avail­able to help you respond to any problems detected by aTestVan visit.

Testing helps prevent storage-related fuel quality programs. Procedures include:

[;zj Underground Storage Tank (USl) [;zj Conduct Inspections [;zj Evaluate Bottom Samples [;zj Record Water Levels [;zj Test for Microbial Activity

[;zj Perform Flow Rate Tests [;zj Evaluate Nozzle Samples [;zj Check for Regulatory Signage

BEWARE OF BUGS You can also request a copy of Marathon's publication,"Beware of

Bugs;' a short question and answer gUide to microbial contamination. This is also available on the eMpowered Marketing Portal.

Microbial contamination, commonly known as "bugs;' has become an increasing problem. Left untreated, bugs can cause corrosion, filter plugging, and expensive repairs.

Marathon Lubricants

419-421-3626

The American Spirit line of motor oils is a great representative of Marathon's "Fueling the American Spirit" campaign. The speaks to everything Marathon stands for as a brand: our quality prod­ucts, our American image, and the spirit of the Marathon network.

"The American Spirit line is truly as good as any other packaged motor oil out there:' notes Charlie Collins, who directs the sales staff at Pinnacle Oil, Inc. "I tell Marathon customers that they have a competitively priced, quality product that can go head-to-head with anyone else in the industry!'

The Marathon Lubricant program for Jobbers comes complete with options for:

Warning signs of bio-contamination: [;zj Corroded filters [;zj Slow flow rates or the need for frequent filter r [;zj Rotten egg odor [;zj Slime coating on metal parts [;zj Swelling or blistered hoses

Bug prevention includes: [;zj A UST water removal program [;zj A microbial maintenance program that includes r

treatment with a biocide [;zj Cleaning and maintaining spill boots [;zj Maintaining fill cap gaskets

PROGRAM SCORECARD For Any Site v No Term/Cancel Anytime

No Training Required Free Signage/Equipment

No Inventory/Free Initial fill

Guaranteed Purchase

v V V v

Better Deal Terms v StrongValue Addition v No Labor to Execute

Distinctive: Branding & FleXibility v

_

UDdergroOUlnd Storage Tanks (USTs) Good

Pipe Cap/Gasket Cap in good repair? (e.g., not broken or rusted, and cap seal is in good

COflditi'jon) The fill cap and gasket protects the UST fill pipe from allowing foreign and .va:nted items into the UST the gasket in good condition? (e.g., gasket should be supple and not dry rotted, broken

or ripped) The gasket seals the fill pipe and reduces the chance of water entering UST Good

2. Sp'[1 Bucket Is the Spill Bucket clean, free of water, ice, and debris? If not, remove and properly dis­pose of the waste. Keeping the Spill Buckets clean will reduce the risk of build up water and debris that could get into the USTs.

3. StickTank=Stick your UST (weekly, each drop) with Kolar Kut water Kolor Kut Conventional wlwater

finding paste to ensure your water level is below I inch. - The delivery driver should be sticking the UST before a

load is dropped. - The Dealer should be sticking the UST weekly.

4. Lids Are all of the lids properly painted and free of any cracks or damage?

Bad

Ethanol w/water

White Blue Red Yellow Brown

Regular Plus Premium Diesel KeroseneVapor Recovery Units (VRUs)

fJPOr Recovery Units ensure gasoline vapors do not enter the atmosphere when Good Badrodua is being delivered.

I. VRU Cap/Gasket Is the YRU Cap in good repair? (e.g.,YRU cap is not broken or rusted and properly seals the YRU pipe)

::J Is the gasket in good condition? (e.g., Gasket is not old, brittle or ripped) The gasket seals the YRU pipe to reduce the risk of water or other foreign matter from entering the UST

2. VRU Spring Loaded/Co-Axial Good Bad o Does the YRU function properly? If spring loaded, when pushed down does the YRU

spring back up or does it get stuck or jammed? o Does the YRU seal off the pipe properly?

Dispensers

Spring Loaded I. Dispenser Filters - Conventional gasoline vs. Ethanol blended gasoline

o Do the dispensers have the proper filters installed? Order 1'.lIl'rs through 1'.:lccI i:qUlpmt."1l1 & Sllppl~ COmpfill\ IIIC' I-HOO-J?2-J,13o Marathon recommends the following filter types per fuel type: lltmillum /),W.0I1UI Altlifllhh'

Fuel(s) Dhlntl81aldellGuob ElIIanoIBlmded t09%SnoII,tWyw E1IIInoI81CftllefliM,'lI - Conventional fuel-IO micron filter with water and particulate detection. or 1ft bsoiae bsUieOnly 1IIsd.8DC1twlnllllSll or 1m Gasoh or D&tt1.8~IIlllU(sD

- Ethanol blended fuel - 10 micron filter with phase separation and Problem(s) @particulate detection. ...... ... • @ ..... ......

~- ... ..,•... ..- .... .=. • •"" • - It is recommended filters be changed 1-2 times a year or more Solution

frequently if the flow rate slows significantly. This may indicate the filters are plugged.

- Write installation date on filter.

2. Proper Nozzles ..­_...-..... ~DIIlCllblIo ..-s.~IllCe*":l

W~"s-b&&. "AIM"'''hlll~1IU~-­o Ensure that the proper dispenser nozzles are installed on the correct dispensers. Good Bad - E.g., Diesel vs. E-85 vs. Conventional

/- Ensure that a I-inch dispenser nozzle is installed on the diesel pump to eliminate the pOSSibility of a miss-fuel. ~nC"I .....O' ..h."t- ." ~1.4_inrh rliC'n.c.n~ol'" nl"\771Q iC' inC'1"'::tllori r-n -rho rnn\lQn'tinn",I

419-421-3626

MYSTERY SHOP PROGRAM

Marathon's Customer First "Mystery Shop" program gives you a consumer's view of how your store rates in terms of a variety of key attributes and it gives you the knowledge you need to improve the first impressions cre­ated by your location. The Customer First program is FREE to Marathon customers.

Mystery shoppers evaluate every Marathon location each quarter. If a location is found lacking acceptable results, help is available from Marathon. It all comes down to focusing on what consumers want: fast, friendly, safe and clean sites.

II Ways to Improve Your Image PRICE SIGN • Remove dirt from fonts and numbers • Remove unnecessary signs from the poles • Paint the poles • Replace the lamps

DISPENSERS • Remove any taped or handwritten signs • Remove old tape, and replace old decals • Wax exterior panels • Repaint any areas that are faded or rusted

LANDSCAPING • Use seasonal weed killer and fertilizer • Treat beds with a pre-emergent such as Preen • Put in flowers in summer,

evergreens in winter • Mulch at least once ayear

RESTRooMS • Paint a bright color • Update worn fixtures such as faucets, towel and soap dispenser • Wash walls, bleach grout clean • Add new lighting

LIGHTING • Highlight store graphics or food

area with track lighting • Clean lenses on interior store lights and exterior canopy lights • Retro-fit old canopy lights with brighter, more efficient lighting

o Adldttional Charge

$120/SiteJyr. Value

• You can view your results on the eMpowered marketing 'oM:

12l On the exterior, mystery shoppers evaluate: l2llslands 12l Signage 12l Dispensers 12l Canopy 12l Driveway 12l Building

12l On the inside, mystery shoppers assess: 12l Uniforms and grooming 12l Customer service 12l Condition of store, shelves. floors, and

fast-food areas 12l Restrooms

SIGNAGE • Never have a blank readerboord • Change readerboord message frequently • Oeclutter front windows of unnecessary signage • Advertise specials with professional, not handwritten, signs • Clean readerboords

DRIVEWAY • Power wash routinely • Patch holes • Use driveway sealer as needed • Clean up oil spills

TRAINING • Make customer service a priority during job orientation • Send employees to training classes

CANOPY PAINTING • OCI Marketing - www.dcimorketing.com • Touch up curbing weekly IT J • Signature Graphics - www.signaturegraph.com

• Image Plus - www.imageplussigns.com: ~~},~~_i~s.~~ ~~~~:~~ight and inviting colors ~ !!!!Iiio""''''~ ... AA nr ....... ~.J;...nrl.J...;.Jn ,n~

=..--­

• Utilize a shift or daily cleaning task list ,"

MERCHANDISING • Have wholesaler re-set your store

once ayear • Keep merchandise faced and

fronted • Keep shelves fully stocked • Price All products

..,_It£oM1:~Neredbymarathon.com)

i:dennan"on

........~I""""

Marketingby/W. ~® •

"'E:z:;x:;o's eMpowered Marketing website is the

gateway to the Marathon is totally FREE.

"€:re<l Marketing is the best in the industry to improve. For new user access or estions, call the eMpowered

.....rtI2Icing Help Desk 800·880·280 I.

on! The portal includes easy access to: 3usiness transactions

Z Prices, including jobber-to-dealer and jobber-to-subjobber pricing

Z Invoices 7. Credit card retrievals FREE! Z Bills of lading

NoAdditionalZ EFT notices Credit card summaries .Charge Mystery Shop results The eMpowered Buying Club FREE Back Office Information on all Marathon programs .System Integration' Marathon personnel contact lists $500 Value Plus, FREE Back Office System Integration Innovative monthly e-mail updates An electronic version ofADVANTAGE magazine

Z Brand success stories Z Business management tips/training opportunities

PROGRAM SCORECARD For Any Site v No Term/Cancel Anytime v No Trainin.g Required v Free Signage/Equipment n/a No Inventory/Free Initial fill n/a Guaranteed Purchase n/a

Better Deal Terms v StrongValue Addition n/a

No Labor to Execute v Distinctive: Branding & Flexibility v

•

MOBILE ALERTS WEB PORTAL (www.eMp2go.com)

Available for use with BlackBerry, iPhone and

Treo Mobile ~ beo-.·.inView Mobile Versions of: r b• Price Notices • Lifting Status BU5uneS5 Et-rquette Guide fro • Messages

fnfer'cuffur'af Nehl\rorrkrng

Cllok~

How 10 updlll.e. E­1n1tlrU<l1lons to mall addrus and er""!!; , OIW 41f' reoelve tMe lalQst ~ on the Industry' ne.....,. from .~_edW'ebl'ita t\'hIrathon?

( Logout II .u__ ._.__ . l~s".u(hl

Welcome. Diana!

tAll ~

Commur;ty Programs. ,~_ . Promo "'F4M1a1jf .

. ~....~... ld2$1 ~

~.-.~ . . . Prppajd 13, C!!'i' . ~ __

-... ~

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•2-253 ,esing

Marathon customers participate in funding Brand advertising through the "All-in Program!' The customer

contribution of $.00 I 5 per gallon provides approximately one­third of the total investment and provides advertising across

the marketing area.

In return, Marathon customers get the visibility of Brand advertising:

12! National, regional and local media

12! Market wide promotions

GZl Point-of-sale

GZl Sponsorships

12! Online advertising

VISIBILITY MARKETING

Take a look at the 20 I0 Advertising Calendar for a one-stop glance at the overall Marathon Brand advertising benefits.

Current calendar is posted on www.eMpoweredbymarathon.com

Point-of-Sale Campaign z = ~ ~ > z ~ ~ ~ ~ > 0 ~ ~ ~ ~ ~ ~ ~ ~ m g ~ d

Branding

Summer posWinter Branding

Year Round • Billboard .

• Highway Logo Signs

• Community Sponsorship

• • • • • • • • • • • •• • ••••••

• ••

••

Advertising Campaign

Please visit our web site at www.marathonpetroleum.com to view our latest commercial

es your systems up to date with periodic POS

des. Marathon works with our resellers by

~rnI)UJ'''Sing $300 per station to help offset the cost of

the American Spirit" truly embodies everything ~,..,..-........ is as a brand. Its product line, American image and the

dealer network.

~ria:!C'ing research shows:

spite of hypermarkets and superstores, the consumer still believes that locally owned businesses are more responsive, • "endlier and cleaner places to shop.

• • .. ."

S Signage oint-of-sale kits are sent out FREE to your

Marathon locations three to four times a year. -of-sale kits support both Marathon's corporate

----=s:sage and various promotional campaigns, provid­. signage and material for both interior and exterior

Point-of-sale kits are generally valued at $200 ­00 per kit and include items such as:

pump toppers :z window signs 2i windmaster signs 2i pole signs, and more 2i counter mats

STP stickers

When Marathon promotes a specific advertising

_ paign, point-of-sale kits help the station activate promotion, especially when all locations partici­

In addition to signage, recent kits have included such as:

name badges 2i flags 2i training DVDs 2i wall calendars

3 2-2 22, ext..

Up to $300 Retail Value

Consumers say they are more likely to spend money at a locally owned business.

The message of the Marathon Brand's campaign is simple: it capitalizes on what consumers already think and gets the word out that Marathon dealers are a group of independently owned businesses with strong ties to their local communities.

FREE! No Additional.

Charge Value of up to

$1,200/yr.