1- Map1- Map

2- Organization Structure2- Organization Structure

3- Trade Structure3- Trade Structure

4- Contribution by Sub Channel – Sub Channel Share of business4- Contribution by Sub Channel – Sub Channel Share of business

5- Distributors KPI’s5- Distributors KPI’s

6- AC VS Plan Monthly6- AC VS Plan Monthly

7- Brand Share of Business7- Brand Share of Business

8- ROI- Cost8- ROI- Cost

9- Monthly KPI’s9- Monthly KPI’s

10- Loyalty Scheme10- Loyalty Scheme

11-ND 11-ND

12-Growth12-Growth

13- Forecast13- Forecast

DistributorELMAHMEL

ASM E . ABDELKADER

AccountantHAYMEN SALEH

Team LeaderSAYED ABDALLAH

DSF 1ADEL SAYED

DSF 2MOHAMED ALY

Customer service3

Cashier1

Warehouse Keeper1

Workers4

DSF 2MOHAMED khlefa

DSFActive WS

Big WS WS

Semi WS

Supplier

Coffee Mill Total

Adel sayed 3 9 8 20

Mohamed aly 2 40 48 90

Mohamed kha 90 90

Sayed 2 35 53 90

Total 3 13 83 191 290

NPS Share of business

Sub channel share of business

W/S31%

active w /s2%

Big W/S47%

Semi W/S17%

Contribution by sub channel

Semi W/S66%

Big W/S4%

ACTIVE W/S2%

W/S29%

Target Act % Target Act % Target Act % Target Act % Target Act %

Adel sayed 20 20 100% 192 445 232% 48 94 196% 20 20 100% 1033708 1171039 113%

Mohamed 90 90 100% 960 954 99% 240 230 96% 90 85 94% 377122 434201 115%

SAYED 90 90 100% 960 993 103% 240 242 101% 90 86 96% 393334 388815 99%

M khalifa 90 90 100% 960 772 80% 240 192 80% 90 89 99% 125836 129024 103%

Total 2 290 290 100% 3072 3164 103% 528 566 107% 290 280 97% 1930000 2123079 110%

Elmahmel

E CO T ODist

LPC PCCoverageNo of Sales Men's

Brand Share of Business till Mar 2008

GM4%

Lux8%

Vegetar3%

Paste6%

Instant3%

T//B6%CTC

2%

Cubes13%

Dust48%

other7%

Brand Share of Business till Mar 2007

GM14%

Lux17%

Vegetar2%

Paste7%

Instant3%

T//B5%

CTC1%

Cubes10%

Dust37%

other4%

Dist GSV Discount Net Profit W.C ROI

Elmahmel 5,979,393 1% 59,794 1,000,000 5.98%

ROI Mar 2008ROI Mar 2008

Dist Actual

ExpensesGSV

Commission

Total Cost

%

Elmahmel 95,839 5,979,393 59,794 155,633 2.6%

Cost Mar 2008 Cost Mar 2008

0

50

100

150

200

250

300

Mar-07 265 76 239 220 215 157 174 236 235 196

Mar-08 290 153 265 182 257 181 176 261 168 254

Total Customer

CTC Dust T//BCube

sVeget

arInsta

ntPaste GM Lux

GSV O .P % Ach O .P GrowthCustomer Name 2008 2007 2008 2008 2008

أوالدبدوى 468,193 2,190,968 21%محفوظبكرى 206,361 1,820,556 11%

أوالدعليوة 865,319 1,825,307 47%نيازىالصباحى 174,534 1,738,766 10%

سيدالمنشاوى 367,584 1,529,171 24%عصاممسلم 355,911 1,093,657 33%شركةاآلمين 4,155 891,943 0%

المدينة 130,184 460,343 28%بهلول 139,512 436,170 32%

أوالدحجاب 147,795 417,687 35%إسماعيلمحمود 99,377 390,845 25%طيبة 127,269 388,005 33%

عمرومحمود 109,232 376,969 29%سميروهبة 140,805 362,675 39%

رزقاألزهرى 81,482 266,744 31%محمدحسن 59,702 266,559 22%جمالصابر 64,161 232,573 28%سالمةإسماعيل 63,290 230,371 27%

هانىالجمال 39,607 215,353 18%شريفوسامى 71,938 175,968 41%

TO TAL 3,417,713 15,310,630 22%

Plan 08 Ach 08 % Ach 07Growt

hAVG/ wk 08

AVG/ wk 07

6068810 6099079 100.5% 6069758 0.5% 469160 466904

2357391 3481631 148% 2869241 21% 267818 220711

1425553 1614493 113% 1565421 3% 124192 120417

1415526 619314 44% 2034350 -70% 47640 156488

Total LYL T.O

Total Foods T . O

Total P W T.O

TOTAL T.O

Plan 08 Ach 08 % Ach 07 GrowthAVG/ wk 08

AVG/ wk 07

10s 381 413 108% 498 -17% 29 3825s 315 402 128% 362 11% 24 28

50s 5 0 0% 3 -100% 0 0

75s 234 233 100% 266 -12% 18 20

100s 160 237 148% 14 1593% 12 1

366132 447911 122% 343738 30% 28164 26441

40G 14 9 64% 1 800% 1 0100G 1 1 100% 2 -50% 0 0250G 295 359 122% 264 36% 23 20

107157 127553 119% 92006 39% 8243 7077

40G 2441 3725 153% 3736 0% 188 287

100G 18 18 100% 23 -22% 1 2

250G 3643 5747 158% 4028 43% 280 310

15 G 184 190 103% 188 1% 14 14

500G 46 97 211% 37 162% 4 3

1884102 2906167 154% 2433497 19% 144931 187192

2357391 3481631 148% 2869241 21% 181338 220711

Total Dust T.O

Total T/B T.O

Total CTC T.O

TOTAL LYL T.O

BRAND

LYL T / B

LYL CTC

DUST

Plan 08 Ach 08 % Ach 07 GrowthAVG/ wk 08AVG/ wk 07

2 426 356 84% 318 12% 33 24

10 2215 2522 114% 2248 12% 170 173

1 3468 4277 123% 3168 35% 267 244

2 veg 53 12 23% 26 -54% 4 2

735779 831597 113% 697542 19% 56598 53657

Normal 1563 1235 79% 1305 -5% 120 100

Hot 1542 1231 80% 1148 7% 119 88

201204 159797 79% 158954 1% 15477 12227

6G 2407 2614 109% 2692 -3% 185 207

8G 821 642 78% 942 -32% 63 72

178475 175852 99% 201320 -13% 13729 15486

Jars 2104 2287 109% 2143 7% 162 165

Pouch 1941 3028 156% 3575 -15% 149 275

310095 447247 144% 507605 -12% 23853 39047

1425553 1614493 113% 1565421 3% 109658 120417

3782944 5096124 135% 4434662 15% 290996 341128

Total Foods T.O

TOTAL Foods& LYL T.O

Vegetar

Instant

Total Tomato T.O

Total Vegtar T.O

Total Instant T.O

Cubes

BRAND

Paste

Total Cubes T.O

Plan 08 Ach 08 % Ach 07Growt

hAVG/ wk 08

AVG/ wk 07

85G 11709 7891 67% 14176 -44% 607 1090

110G 2197 722 33% 8780 -92% 56 675

599274 364582 61% 1042804 -65% 28045 80216

GM 70G 33799 10641 31% 47760 -78% 819 3674

674209 204847 30% 952812 -79% 15757 73293

90G 4815 1503 31% 1010 49% 116 78

170 G 0 188 #DIV/0! 303 -38% 14 23

142043 49885 35% 38734 29% 3837 2980

1415526 619314 44% 2034350 -70% 47640 156488

5198470 5715438 110% 6469012 -12% 439649 497616

394063 217399 55% 98981 120% 16723 7614

6068810 6099079 100.5% 6069758 0.5% 469160 466904

22500000 6099079 27.1% 0ANNUAL PLAN

Total PW T.O

Total Foods & PW T.O

Total other T.O

TOTAL T.O

Lux

BRAND

Total Mist T.O

Total Lux T.O

Total GM T.O

Mist