Manish malhotra Social Media Plan
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Transcript of Manish malhotra Social Media Plan
MANISH MALHOTA
SOCIAL MEDIA
LUXURY BRIDAL DESIGNER BRANDS UNIVERSE
Neeta Lulla
Gaurav Gupta
Sabyasachi Mukherjee
Manish Malhotra
Tarun Tahiliani
Abu Jani and Sandeep Khosla
Shantanu & Nikhil
J J Valaya
BR AN DS S OCIAL M EDIA APPEARANCE
Neeta Lulla
Sabyasachi
Manish Malhotra
Tarun Tahiliani
J J Valaya
Shantanu & Nikhil
Abu Jani Sandeep Khosla
Gaurav Gupta
144
376
1210
109
47
429
52
121
653
135
1400
3.804
1.384
251
1711
452
114
517
75
162
41.4
86.5
95.1
75.9
All Figures are in `000
FacebookTwitterInstagram
OBSERVATIONS:
The brand that has exemplified an enormous level of social media success is MANISH MALHOTRA.
Leading with great margins.
Unconventional approach to social marketing.
Exudes exclusivity.
Users want to be a part of Manish Malhotra experience.
SOCIAL MEDIA OBJECTIVE
Increase Social Media Engagement
Top of mind awareness
Lead Generation
PLATFORMS
TARGET APPROACH
Sell an ideal rather then a specific product.
Be consistently visible across all platforms.
Make them feel connected to the brand.
ACTIVITIES
Take advantage of followers with popular digital influencers, tagging them in posts.
Implement the strategy of GIF images that catches the viewers eye with small amounts of motion.
Make it flooded with stunning red carpet shots, product videos and special event recaps.
Tag and interact with celebrities, so that more users are reached.
Behind the scenes strategy.
SUMMARY
Take leverage of adequate amount of existing followers.
STRATEGY, Not Tactics. WIIFM* (*What's in it for me)
Brand “YOU” GRAB IT ..!!
THANK YOU !!