Project Manager – Maria Price Researcher - Amy Rees

Content Creator – Rachael Langley P & D – Debby Coleman

Narration – Lucy Wiseman

‘The main objective of fashion photography and advertising is to persuade the consumer to buy goods and serivces…’

‘So why is it that a pornographic style has been adopted by major brands…’

“Not engaged in any kind of productive labour”

“Women’s passivity and silence is sexualised, stylised and highly saleable”

“89% more likely to be sexualised and even ‘pornified’ in the 2000’s than in the 1960”

“Fashion items as objects create or express consumers’ identity…’” “Offended the dignity

of the women, in the sense that the feminine figure is shown in a degrading manner”

“She is viewed primarily as a physical object of male desire.”

“Boost a waning audience or build a new one”

“Illustrating fashion’s fetishisation of the female corpse”

‘FEMEN’

“Use their bodies to protest for women’s rights…”

“We live in the world of male economic, cultural and ideological occupation. In this world, a women is a slave, she is stripped of the right to any property but above all she is stripped of ownership of her own body…”

“Whether the aesthetics of porn are adopted by fashion photographers to try and create a vulnerable woman character whom their female audience will identify with, or whether it is to cause controversy to give the brand more exposure than they might otherwise get, it is clear that this use of highly sexualised imagery contributes to the continuing objectification of women.”

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Thank You.