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Transcript of 16 Two-wheeler Project
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PREFACE
Marketing should not be looked upon in a vacuum or in isolation. It is anessence taking a view of the whole business organization and its ultimate objective
concern for marketing must penetrate all areas of the enterprise. Market survey in
todays competitive world is a must for every organization.
This project is a study of market potential of Two-wheeler. The rational behind
this particular study is to find out the present market scenario of various brands & to
find out the corporate need and perception. It was a pleasurable experience to conduct
a research on behalf of Two-Wheeler pertaining to the study of the Automobile Sector.
Conclusion and there by recommendation has been arrived at by proper and
justified interpretation of the result derived from the above said analytical tools and
techniques.
ACKNOWLEDGEMENT
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Preparing a project of this nature is an arduous task and I was fortunate enough to get
support from a large number o persons. I wish to express my deep sense of gratitude to all
those who generously helped in successful completion of this report by sharing their
invaluable time and knowledge.
It is my proud and previledge to express my deep regards to Respected Principal Sir
Dr.J.P.N. Pandey , Head of Department Dr. Anand Tiwari , Mrs. Shikha Urmil Khan and Miss
Deepti Patel Department of Business Management , Govt. Autonomous Girls P.G. College of
Excellence Sagar for allowing me to undertake this project.
I feel extremely exhilarated to have completed this project under the able and inspiring
guidance of Miss. Deepti Patel she rendered me all possible help me guidance while reviewing
the manuscript in finalising the report.
I also extend my deep regards to my teachers , family members , friends and all those
whose encouragement has infused courage in me to complete to work successfully.
(MEETA JAIN )
B.B.A IInd Semester
IInd Batch
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DELCLARATION BY THE CANDIDATE
Date :
I declare that the project report titled "TELEVISION " on Market Segmentation is nay
own work conducted under the supervision of Mr. Shikha Urmil Khan Department of Business
Management Govt. Girls P.G. College of Excellence Sagar. To the best of my knowledge the
report does not contain any work , which has been submitted for the award of any degree ,
anywhere.
(SHEPHALI PATEL)
B.B.A IInd Semester
IInd Batch
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CERTIFICATE
The project report titled "TWO-WHEELER " been prepared by Miss. Meeta
Jain BBA IInd Semester , IInd Batch under the guidance and supervision of Miss. Deepti
Patel for the partial fulfillment of the Degree of B.B.A.
Signature of the Signature of the Signature of the
Supervisor Head of the Department Examiner
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CONTENTS
TOPIC TITLE
1. Preface
2.Acknowledgement
3. Declaration of the Candidate
4. Certificate
5. Introduction of Automobile Section in India
6. History of Two-Wheeler
7. Marketing Segmentation
8. Customer Services
9. Objective of the Study
10 Research Methodology
11 Company Comparison of Two-Wheeler
12 Limitations
13 Suggestions & Recommendations
14 Conclusion
15 Bibliography
16 Questionaire
INTRODUCTION OF AUTOMOBILE SECTOR IN INDIA
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The Automobile sector is one of the fastest growing manufacturing
sectors in India.
In the 90s the industry witnessed an average growth rate of above
20 percent.
Indian Automobile Industry is characterized by a very high
percentage (75 per cent) of two wheeler production, ranking second
only to Taiwan.
The world leaders in the sector are evincing keen interest in
establishing manufacturing facilities for manufacturing and
assembling components.
A politically stable and vibrant State, Andhra Pradesh is centrally
located with the support of seaports, international airports, assured
and reliable power supply, abundant water, broad base of auto
component manufacturers, highly trained, skilled and disciplined
manpower and is therefore, the preferred location for Automobile
industries.
The interest of the state has been duly noted by Global Auto
Majors, who have indicated their interest to consider Andhra
pradesh for establishing manufacturing facility.
The Government of Andhra Pradesh invites leaders in the industry
to set up manufacturing facilities to manufacture vehicles or vehicle
components in the State. The ideal places to locate companies in the
Auto Sector are the Hyderabad-Zaheerabad, Visakhapatnam-
Kakinada, Krishnapatnam-Tada-Sathiveedu and Vijayawada-Guntur
corridors.
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The Government is also formulating an Auto Policy, which would
give a proper direction to the growth of the sector.
There are more than 20 auto component manufacturing companies
in the State, manufacturing components such as grey-iron castings,
precision aluminium castings, leaf springs,oils and lubricants, diesel
fuel injection equipment, electronics and auto electronics and auto
electrical, front axles, gears, forging, machined components, pressed
metal components, pistons, cylinder liners, nozzles, delivery valves,
starter motors, alternators, electronic regulators, high pressure die
castings, clutch covers, fuel filters ,etc.
Most of these components are presently being supplied to Two-
Wheeler, TVS Suzuki, Escorts Yahama, Bajaj and others. Amaron
Batteries are manufactured in Chittoor district. Around 119
components manufacturers have been certified for ISO 9000 quality
standards and seven companies achieved the QS 9000 quality
standard set by government and motors association.
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HISOTRY OF THE TWO-WHEELER
Two-Wheeler has a reputation of being the most fuel-efficient and the
largest selling Indian motorcycle. Its commitment of providing the customer
with excellence is self-evident. A rich background of producing high value
products at a reasonable price led the world's largest manufacturer of
motorcycles to collaborate with the world's largest bicycle manufacturer.
It was this affinity in working cultures of Honda Motor Company of
Japan and the Hero Group that resulted in the setting up of Two-Wheeler
Motors Ltd. A relationship so harmonious that Two-Wheeler has managed to
achieve indigenisation of over 95 percent, a Honda record worldwide.
The following are the historical facts of the company :
1984
Company incorporated.
Technical collaboration signed.
Foundation stone lay.
1983 - shareholders agreements signed.
1985
First motorcycle (Model CD 100) produced.
1987
Engine plant started.
1,00,000th Motorcycle produced.
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1989
Sleek model introduced.
1991
5,00,000th motorcycle produced.
CD-SS model introduced.
Economic times Harward business school award for
excellent Governance to Two-Wheeler Motors Ltd.
1993
Hero group sponsors Hero cup five nations cricket tournament
1994
Splendor model introduced.
1995
National Award for outstanding contribution to the
development of Indian small scale industry (NSIC Award presented
by President of India)
The analyst award 1995 presented to Two-Wheeler Motors
Ltd. on being ranked 9th amongst the most investor rewarding
companies in India.
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1996
1000 motorcycle per day production started.
1997
15,00,000th motorcycle produced.
Street model introduced.
Hero sponsored 6th women world cup cricket tournament.
1998
20,00,000th motorcycle produced.
1stTwo-Wheeler Master golf championship held at Delhi.
1999
30,00,000th motorcycle produced.
CBZ model introduced.
7thWorld Cup Cricket tournament sponsored at England.
Most admired business Baron CEO award conferred upon
the Chairman Brij Mohan Lal Munjal.
2001
Passion and Joy motorcycle launched.
One million motorcycles produced in one single year.
50,00,000th bike produced.
Winner of the review-2000-Asias leading companies award
2000.
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National productivity award for the best performance in
automobile and tractors.
Sir Jahangir Ghandy medal for industrial peace awarded to
Brij Mohal Lal by XLRI Jamshedpur.
2002
Declared company of the year by economic times business
award.
Chairman Brij Mohan Lal awarded the entrepreneur of the
year award by Business standard.
Ambition launched.
2003
Declared company of the year by economic times business
award for the second time.
Karizma the sports segment bikelaunched.
This all says about the golden past of the company and the company is
going on to the path of success.
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Its main Models are
Two-Wheeler
o cbz
o splendor
o cd100
o cd100ss
o street smart
o passion
o Karizma
o CD dawn
o Ambition 135
http://auto.indiamart.com/motorcycles/hero-honda-cbz/index.htmlhttp://auto.indiamart.com/motorcycles/hero-honda-splendor/index.htmlhttp://auto.indiamart.com/motorcycles/hero-hondacd100/index.htmlhttp://auto.indiamart.com/motorcycles/hero-hondacd100ss/index.htmlhttp://auto.indiamart.com/motorcycles/hero-honda-street100/index.htmlhttp://auto.indiamart.com/motorcycles/hero-honda-cbz/index.htmlhttp://auto.indiamart.com/motorcycles/hero-honda-splendor/index.htmlhttp://auto.indiamart.com/motorcycles/hero-hondacd100/index.htmlhttp://auto.indiamart.com/motorcycles/hero-hondacd100ss/index.htmlhttp://auto.indiamart.com/motorcycles/hero-honda-street100/index.html -
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MARKETING SEGMENTATION
In the present scenario of automobile industry the major companies are: -
Manufacturers Products % of market share
TWO-
WHEELER
Motorbikes 75% market share
BAJAJ AUTO Scooter+Motorbikes+ Scooterate 25% market shareLML Scooter+Motorbike+Scootrate 30% market share
TVS Motorbikes+Scootrate 15% market shareYAMAHA Motorbikes 15% market share
ENFIELD Motorbikes 10% market share
According to the recent results company (Two-Wheeler) registered a sales
increased by 24.5% over the past years. Same month TVS also registered
increase of 45% while the other companies are not enjoying quiet good
increase in sales. While the whole industry registered an increase of about
17% only. So in present scenario the Two-Wheeler comes as the leader of
whole automobile segment while there is immense competition in industry
to get the highest market share.
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Customer Service
Two-Wheeler keeps on taking always-new initiatives to maintain itsleadership on service as well as enhance customer satisfaction level on an
ongoing basis. Some of the new initiatives related to customer service are
as follows: -
Service Advisors at Dealerships
Service Plus Scheme for customers
Pre Paid Reply Cards
Automated Mobile Service Workshops
Mega Millennium Camps
On the Job Training Programmes
Local Mechanics Training
There are many more initiatives, which we keep on taking along with our
dealers to keep our customers always in our mind on top priority.
Safety- "S4" Concept (Sales, Service, Spare Parts & Safety)
Two-Wheeler is also launching very soon a novel concept and a very
major initiative - Safety at their S4 Dealerships (Sales, Spare Parts &
Safety)
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Safety Education to motorcycle customers shall be an integral part of
Two-Wheeler's motorcycle delivery process at the showroom. Customers
shall be educated on Safe Riding techniques through various audio visual
aids. Safety Instructors shall be imparting riding skills as well as education
to the customers. Dealers shall also conduct a major programme in their
respective towns with the association of local traffic police on a regular
basis on safety education and correct riding techniques.
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OBJECTIVE OF THE STUDY
The study was done primarily with the following objective in mind.
To study the brands of Two-Wheeler & consumers perceptionAabout the product of Two-Wheeler.
To know why people buy Two-Wheeler and why some people
prefer other company.
To study the features of different brands that give a good idea of
various products and services offered by the company.
To understand the competitive environment in which the
company is operating and is desired to meet customer need and
satisfaction.
To provide useful information to the company about the product
features of various competing companies.
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RESEARCH METHODOLOGY
The methodology used in conducting the research work on TWO-WHEELER
with major emphasis on its sales and marketing strategies involve the following
steps:
Why I have selected TWO-WHEELER only?
I have selected Two-Wheeler for my summer training because it is the company
that is growing day by day. It has maximum market share with
comparison to its competitors. And it is the company that gives
highest sales and it is also the highest two-wheeler manufacturer.
Defining the problem and deciding research objectives:
Defining the objective is the most important part of any study process. Proper
defining of the problem is a must for proceeding further with the research
process. The type of study to be carried out, the questions to be raised, the
sampling procedure to be followed, and the data to be collected, all depends on
a correct understanding of the problem. Also, by clearly focusing on the real
problem, the research job can be simplified and completed with the minimum
cost, effort and data.
Identified problem or the objectives of the research discussed in the report are:
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1. Developing the research plan:
In this a plan was developed about how to collect the require information
i.e. whom to contact for gathering the relevant data. Data is the foundation
of all research. It is the raw material with which a researcher functions.
Therefore, it requires great care to select the sources of data. Data, or
facts, may be obtained from several sources. Data sources can either be
primary or secondary.
A. Secondary data:
The sources from which secondary data was collected:
Press releases of the company.
Newsletters and In-house journals.
Brochures and detailed descriptive leaflets
Magazines like Business World, Outlook, Auto India, etc.
Websites such as www.herohonda.com, www.google.com. These
were the sources from which secondary data has been gathered.
Most of the information presented in this report was extracted from
the above data sources.
http://www.herohonda.com/http://www.google.com/http://www.herohonda.com/http://www.google.com/ -
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B. Primary data:
Collection of primary data was conducted by visiting the people
personally for the preparation of the report.
2. Research approach:
It means the way by which the information was collected. Visiting the
various places of Delhi, getting the questionnaire filled by different
individuals.
Beside this, frequent visit to the showrooms of the company was of
great help to conduct the analysis and research work.
3. Contact methods:
Instrument or Data collected Forms: It is the method by which data is
gathered. It could be done through various instruments like
questionnaires, observations, getting information from the staff
members of the agency, contacting to the motor mechanics was
sufficient enough to conduct the study.
4. Collection of information :
The primary information was collected by face-to-face and direct
interviews with the peoples and the customers. They provide the
relevant information regarding the profile of the company as compared
to the other company in the Indian market. Most employees suggested
visiting companys web site, as it was not possible for them to spare
time from their busy schedules.
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The secondary sources of information were various web sites of the
companies, newspapers & magazines such as The times of India, The
Hindustan Times, Business world, Auto India, etc.
5. Analyzing the information:
The data collected was carefully analyzed. The research and analysis of
the information has been done on the basis of various sales and
marketing strategies adopted by the company during its tenure.
6. Reporting and conclusions and recommendations:
This is the most vital part of the work undertaken. After collection and
analysis of data, it was recorded in the form as prescribed. The major
part of the report is the findings. The finding also includes charts, tables
and diagrams etc. The report also mentioned the limitations of the
project undertaken. Then conclusion has been drawn out of the findings
and various recommendations have been given at the end of the report.
Certain tables on the basis of which the findings were made have been
included in the appendices section followed by the bibliography.
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company comparison of two-wheelers
CBZ
The Two-Wheeler CBZ (pronounced
CeeBeeZee) is the latest offering from Two-
Wheeler for the Indian market. With a 156cc engine, the company claims that
the bike has a top speed of 100kph within 5.6 seconds. Though the bike has the
largest displacement engine, its top speed doesnt match up to many of its
competitors. In all other respects, it is a bit too early to decide whether the CBZ
will sell in the same numbers as the Splendor. Though the initial market
response has been good, only time will be the final arbiter.
Technical Specifications
Engine : Four-stroke/petrol
Transmission : Four-speed
Engine Displacement : 156cc
Tachometer : Yes
Max Power : 12.8b hp@8000 rpm
Wheel base: 1,330mm
Ground Clearance: 160mm
Ignition : Electronic CDI
Dry Weight: 140kg
Fuel tank Capacity: 12.5itres
Battery: 12V
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Max Torque: 1.26kgm@6500rpm
Bore x stroke: 63.5mmx49.5mm
Max Speed: 120kph
Front Tyre size : 3.25x19"
Rear Tyre size: 3.50x19"
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Splendor
A combination of style and economy makes the Splendor
is a bike worth investing in. The latest from the Two-
Wheeler factory offers both performance and looks. It
has good looks, excellent handling characteristics and a smooth drive over any
type of terrain, thanks to the changes in the suspension at front and near as well
as the new frame design. All these features contribute to the Splendor being one
of the best selling four stroke-two-wheelers in India. It also meets all the current
pollution standards. A healthier beat, springy ride and overall low maintenance
has aided in the record-breaking sales of this bike.
Technical Specifications
Engine : Four-stroke/petrol
Transmission : Four-speed
Engine Displacement : 97.2cc
Tachometer : No
Max Power : 7.2b hp@8500 rpm
Wheel base : 1,230mm
Ground Clearance : 159mm
Ignition : Electronic
Dry Weight : 100.3kg
Fuel tank Capacity : 10.5itres
Battery : 12VF/R suspension : Tel Hydraulic fork
R/R suspension : Swing arm and Hydraulic damper
Max Speed : 90kph
Front Tyre size : 2.75x18"
Rear Tyre size : 2.75x18"
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St
re
et
10
0
The Street 100 is Hero Motor's latest two-wheeler on offer in the step-throughcategory. The Two-Wheeler Street 100 is equipped with unique features like
city-clutch, which is designed specially for city driving. It has rotary gears,
which allow the rider to flip directly from the fourth gear to neutral once the
bike has come to a halt, a must for the present stop-and-go traffic. A self-
starter button comes as an option. The Street can be purchased with a variety of
seat layouts and has options like a water pump, spray can, larger luggage tray,
etc. Its major competitor is the much cheaper K4 from Kinetic. Major plus
points that justify the higher price are the centrifugal clutch and the rotary
gears. However, the liberal use of plastics negates much of the feel good
factor and has hindered sales to a large extent.
Technical Specifications
Engine : Four-stroke/petrol
Transmission : Four-speed
Engine Displacement : 97.2cc
Tachometer : N/A
Max Power : N/A
Wheel base : 1,205mmGround Clearance : 133mm
Ignition : Electronic
Dry Weight : 101kg
Fuel tank Capacity : 11litres
Battery : 12V
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F/R suspension : Telescopic
R/R suspension : Swing arm and Hydraulic dampers
Max Speed : N/A
Front Tyre size : 2.25x17"
Rear Tyre size : 2.50x17"
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CD100S
S
The CD100SS is designed for those who live life in the
fast lane, rough and tough, for those who would love to take a bike on the
stumbling village roads. It shares almost all components with the CD100,
except for the additional reinforcement. With larger, reinforced shock
absorbers, wider tyres, heavier body weight and engine guard, the Two-Wheeler
CD 100 SS weights slightly more, resulting in some cut down in the fuel
economy it offers. Minor problems of the CD100 have been rectified in the SS
model. If you wish to ride into the hinterland, this is the bike for you.
Technical Specifications
Engine : Four-stroke/petrol
Transmission : Four-speed
Engine Displacement : 97.2ccTachometer : No
Max Power : 7.0bhp@8000rpm
Wheel base : 1,220mm
Ground Clearance : 165mm
Ignition : Electronic
Dry Weight : 103kg
Fuel tank Capacity : 10.1litres
Battery : 12VF/R suspension : Tel Hydraulic fork
R/R suspension : Swing arm and Hydraulic damper
Max Speed : 85kph
Front Tyre size : 2.57x18"
Rear Tyre size : 3.00x18"
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Features :
Engine 4-stroke, single cyclinder, air-cooled
Displacement 97.2cc
Clutch type Manual
Clutch Primary -
Clutch Secondary Multi-plate wet
Transmission 4-speed constant mesh
Final Drive Roller chain
Ignition Electronic
Starting Kick starter
Frame T-Bone type
Suspension (Front) Telescopic hydraulic fork
Suspension (Rear) Swing-arm with hydraulic dampers
Dimensions (LxWxH) 1885x770x1060mm
Wheel Base 1210mm
Ground Clearance 135 mm
Dry Weight 95 kg
Tyres:Front/Rear 2.50"x18"/2.75"x18"
Max.Power 7.0 PS @ 8000 rpm
Max.Speed 85 Kmph
Fuel Tank Capacity 10.1 ltr(1.3 ltr reserve)
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A
m
bi
ti
o
n
13
5
Features :
Engine 4 stroke
Displacement 133 cc
Maximum Power 11 BHP / 11.15 PS @ 8000 rpm
Maximum Speed 100 KMPH
Gears 5
Frame Tubular single cradle, diamond type
Tyres: (Front) 2.75 X 18
Tyres: (Rear) 3.00 X 18
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Headlight Trapezoidal 35 / 35 W
Fuel Efficiency 55 KMPL
CD DAWN
Features :
Engine 4-stroke, air-cooled, single cylinder OHC
Displacement 97.2cc
Clutch Multiplate wet
Gear box 4 speed constant mesh
Frame Tubular double cradle
Battery 12V - 2.5 Ah
Head lamp 35W / 35W - Halogen bulb
Suspension(front) Telescopic hydraulic shock absorber
Suspension(rear) Swing arm with hydraulic shock absorber
Wheelbase 1230 mm
Dimensions (LxWxH) 1980x720x1045 mm
Ground clearance 150 mm
Kerb weight 108 kgs
Tyre (front) 2.75 x 18-4 PR
Tyre (rear) 2.75 x 18-6 PR
Max power 7.4 PS @ 8000 rpm
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Max torque 0.79 Kg-m @ 5000 rpm
Bore x Stroke 50.0 x 49.5 mm
Compression ratio 8.8: 1
Starting Kick start
KARIZAMA
If you look at the 223c mill of the Karizma, you can make out the familiar
streak that runs through the engines on the CBZ and the Ambition. No prizes
on this count as to the reason but the 223cc Karizma engine represents - for
the moment - the maximum capacity this modular design theme can be taken
to. The crankcase is of virtually the same size though the covers do have some
detail differences and the engine mounts are the same as in the other two bikes
and completing the picture are the scaled-up barrel (with an additional fin) and
head.
The single overhead cam motor features slightly undersquare cylinder
dimensions with a 65.5mm bore and a 66.2mm stroke to give a 223cc swept
volume. Two-Wheeler has designed in the latest convex-type combustion
chamber (compression ratio being 9.0 : 1) for silent running and good power
delivery while also giving it the latest Keihin VE 3EA constant vacuum type
carburettor which also packs in the CCVI switch. The CCVI term stands for
carb-controlled variable ignition timing which as it suggests actuates - via
throttle position - one of two ignition maps, for low and high speed operation.
This was one area which disappointed appreciably in the CBZ wherein the
engine sounded and felt harsh as one went past the middle range but here this
detail has eliminated such a glitch completely. Just for the record, the 223cc
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engine gets the latest version of Honda's AMI (advanced microprocessor
ignition) system which incorporates a three tier, multi-stage digital ignition
system.
The all aluminium alloy engine (with pressed-in steel liner) features an
automatic cam chain tensioner, an air cut off valve (to prevent afterburning in
the exhaust muffler) and like on the CBZ and Ambition, an air injection valve
to keep tail pipe emissions in check. With all this and the extra cubic capacity,
the Karizma engine develops 16.76bhp at 7000rpm and 18.35Nm of torque at
6000rpm. This is about 2bhp and 5Nm more than what the Pulsar 180 makes
but the reasoning is that the engine had to be stressfree and this fact holds true
when out on the roads.
Transmission is via a five-speed gearbox which has had its final drive ratios
revised from those in the CBZ. A stronger multi-plate clutch is used to take
care of the enhanced power and torque figures. This time round Two-Wheeler
has not faulted and equipped the engine withan electric starter even though the
kick starter to be actuated requires the front right footrest to be folded out of
the way.
ENGINE:
TRANSMISSION:
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PASSION PLUS
Features :
LIMITATIONS OF THE STUDY
As said a basic research was conducted at the company to enable the company
to assess how far the customers are satisfied with product and services of Two-
Wheeler. During the course of the study the following limitations were
observed:
The method will be unsuitable if the number of persons to be surveyed is
very less as it will be difficult to draw logical conclusions regarding the
satisfaction level of customers.
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Interpretation of data may vary from individual depending on the
individual understanding the product features and services of the
company.
The method lacks flexibility. In case of inadequate or incomplete
information the result may deviate.
It is very difficult to check the accuracy of the information provided.
Since all the products and services are not widely used by all the
customers it is difficult to draw realistic conclusions based on the survey.
FACTS & FIGURES
Sale of Two-Wheeler in Rural area and Urban area
In the survey of rural as well as urban area it is found that in rural area the sale
of Two-Wheeler is less but in urban area it gives very exiting result. This may
be because of the conditions of roads there.
Area % of RespondentsUrban Area 72
Rural Area 28
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PERSONS WHO KNOW TODRIVE BIKE
Almost every person know how to drive a Bike (In my Survey)
Response % Of respondents
Driving known 96
Driving not know 04
28%
72%
Urban Area Rural Area
96%
4%
Driving known Driving not know
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SUGGESTIONS & RECOMMENDATION
It is clear from the report that the Two-Wheeler Motors is facing cutthroat
competition; hence the companys manager has to be fast and smart so as to
understand the customers needs. They have to come up with various new
techniques or schemes to be able to cater to different categories of people.
Customers are becoming more wise day by day and they are now willing to
know all the in and out of the things happening around them. This has led toincreased customer awareness.
We can analyze that if the brand is reputed that doesnt win the customers
delight unless its provided same value-added features or else we can say
competitive advantage.
For gaining a competitive advantage it has to continuously compare the
product and services with the competitors and find the weak area of the
rivals for gaining competitive advantage.
Surveys revealed that awareness of Two-Wheeler Motors is low among
its target segment for creativity awareness. The company has to take
some keen step for promotional activity.
The company should regularly send the sales person who have good
communication skill to the customers so that they should be aware about
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the product and services in market and know the quality of the services
offered by the company.
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CONCLUSIONS
This project helped me tremendously in knowing how marketing activities are
carried out in a real situation. In classroom lectures, I was able to understand only the
theoretical work I have the practical experience about the marketing activities. As far In
my study I have found that maximum people prefer to buy Two-Wheeler as compared
to other products of Two-Wheeler because of its Sound system and features and
performance. Inspite of Less price of other Products of Two-wheeler people prefer
Two-Wheeler
I found that people prefer Two-Wheeler because of their attractive looks and
space required for keeping Two-Wheeler is also very less.
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BIBLIOGRAPHY
BOOKS:
Name of the book :- Marketing research
Author :- Dr. C.B.Mamoria
Name of the book :- Marketing research
Author :- Mr. Kothari.
MAGAZINES, JOURNALS AND NEWSPAPERS:
Journals published by Two-Wheeler, Annual Report
Auto India, Business World
INTERNET:
www.herohonda.com www.google.com
http://www.herohonda.com/http://www.google.com/http://www.herohonda.com/http://www.google.com/ -
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