MANAGING YOUR CONTENT MARKETING WITH EASE€¦ · 1. Inconsistency is one of the biggest content...
Transcript of MANAGING YOUR CONTENT MARKETING WITH EASE€¦ · 1. Inconsistency is one of the biggest content...
Leveraging Your Content For
Maximum Exposure
Social Media:
How To Be Seen Everywhere!
WHO AM I
• CEO & Founder of Smooth
Sailing Business Growth
• Host of Sailing To Success
Podcast Show
• Host of Smooth Sailing
Business Growth TV
HOW DO WE SERVE?
• Strategize
• Plan
• Content Creation
• Publish
• Optimize
• Promote
• Analyze
HOW DOES SOCIAL MEDIA HELP YOUR BIZ?
www.SmoothBusinessGrowth.com
• Attract traffic to your website
• Grow your e-list
• Convert traffic to paying customers
• Build your brand
• Build your reputation & expert status
• Increase your exposure
THE CHALLENGES ENTREPRENEURS FACE
What challenges do YOU face?
www.SmoothBusinessGrowth.com
THE CHALLENGES ENTREPRENEURS FACE
• Consistency
• Creating the content–coming up with new ideas
• Implementing–moving pieces & technology
• Knowing the strategies
• Feeling overwhelmed
• Knowing where to start
www.SmoothBusinessGrowth.com
PLATFORMS * MEDIUMS * TOPICS
www.SmoothBusinessGrowth.com
YOUR CRITERIA
•Where are your
prospects hanging out?
•What medium do they
prefer?
•What topics resonate?
www.SmoothBusinessGrowth.com
BE STRATEGIC
• Choose topics that solve a problem & share what you know
• Share in the places your prospects are hanging out
• Use the medium that your prospects enjoy (or all!)
• Leverage the content that you create
• Be consistent and committed using a template
www.SmoothBusinessGrowth.com
NOW LET’S LEVERAGE THE CONTENT
• Recycle your topics in multiple ways
• Leverage ONE piece of content
• Re-use content – create snackable bites
www.SmoothBusinessGrowth.com
RECYCLE YOUR TOPIC
Create a video (s) on the topic
1
Create an article on the topic [blog, ezine or newsletter]
2
Create a podcast on the topic (hosted)
3
www.SmoothBusinessGrowth.com
LEVERAGE ONE PIECE OF CONTENT
Step 1 - Record a podcast
Step 2 - Order a transcript and transform it into
a blog
Step 3 - Publish the podcast on You Tube and
create a video
www.SmoothBusinessGrowth.com
RE-USE: CREATE SNACKABLE BITES
• Take bite sized pieces of the information
from your content
• Create quotes
• Share statistics
• Use stand alone tips
www.SmoothBusinessGrowth.com
SNACKABLE BITE EXERCISE
WWW.LYNDSAYPHI
LLIPS.COM/10-
CMS-MISTAKES/
www.SmoothBusinessGrowth.com
MY SNACKABLE BITES
1. Inconsistency is one of the biggest content marketing mistakes
entrepreneurs make. Stay committed. Stay consistent. It affects your
reputation!
2. What’s your gut reaction when you see a Facebook page that hasn’t
posted content in 2 weeks?
3. Don’t fall victim to this myth – “Thinking that social media & content
marketing is not that important.” It affects your image, branding, expert
status, SEO rankings to mention a few.
www.SmoothBusinessGrowth.com
NOW LET’S MAKE IT VISUAL
www.SmoothBusinessGrowth.com
STEP IT UP A NOTCH WITH INFOGRAPHICS
• Pick a few points from your blog
• Use Canva’s easy templates
• Keep it simple, easy to read
• Keep it on brand
www.SmoothBusinessGrowth.com
BE STRATEGIC
• Choose topics that solve a problem & share what you know
• Share in the places your prospects are hanging out
• Use the medium that your prospects enjoy (or all!)
• Leverage the content that you create
• Be consistent and committed using a template
www.SmoothBusinessGrowth.com
LETS MAP IT OUT FOR CONSISTENCY
www.SmoothBusinessGrowth.com
CREATING YOUR DRAFT
www.SmoothBusinessGrowth.com
STRATEGY –YOUR SYSTEM
• Create the content– record,
write or outsource
• Leverage *re-use, re-cycle
• Fill out your template and
create your draft
• Preschedule the posts
• Use your calendar – get on
a routine
www.SmoothBusinessGrowth.com
THE WORK DOESN’T STOP THERE!
• Engage
• Respond
• Communicate
• Have fun!
www.SmoothBusinessGrowth.com
WHAT’S IN MY TOOLBOX?
• Stay organized with Teamworks.com, Basecamp.com or Trello.com
• Create beautiful graphics, infographics with Canva.com
• Convert your listeners with SimplePodcastPress.com
• Optimize your videos with TubeBuddy.com
• Pre-schedule your posts with MeetEdgar.com, Socialchamp.io or Hootsuite.com
www.SmoothBusinessGrowth.com
MY GIFT TO YOU
• A copy of this presentation
• Printable Social Media Map to easily plan out
your content for the month
• Swipe & Deploy Social Media Draft
Template to create your content with ease
and make it easier to preschedule your posts
www.SmoothBusinessGrowth.com/dbagift
Client Attraction System
www.SmoothBusinessGrowth.com/ClientAttraction
8 Easy To Implement Content Marketing
Strategies To Attract More Clients & Grow
Your Business!