Managing Social Media in a Disaster - Esri€¦ · Managing Social Media in a Disaster Jeff Baranyi...
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Managing Social Media in a Disaster Jeff Baranyi – Public Safety Tech Lead and Esri Disaster Response Team
Transcript of Managing Social Media in a Disaster - Esri€¦ · Managing Social Media in a Disaster Jeff Baranyi...
Managing Social Media in a DisasterJeff Baranyi – Public Safety Tech Lead
and Esri Disaster Response Team
www.esri.com/disaster
Esri Disaster Response Program
www.esri.com/disaster
• Support our users, our partners and Esri personnel who get assigned to specific missions
• Types of Requests Include:- Software - Data- Technical Support- Project Support- Hardware
Emergency Support
Oklahoma Victim Locations Oklahoma Victim Locations WTC Map Production 24x 7 for weeks WTC Map Production 24x 7 for weeks
Indian Ocean TsunamiIndian Ocean Tsunami
Shuttle RecoveryShuttle Recovery
Wildfire Support
Fire Spread PredictionsFire Spread PredictionsFire Spread PredictionsData ManagementData ManagementData Management
Damage AssessmentDamage AssessmentDamage Assessment
Situational AwarenessSituational AwarenessSituational Awareness
Haiti and Chile Earthquake Support Web Servers, Software, Coordination, Staff, Partner Mobilization
News FeedsNews Feeds
Volunteered Information
Volunteered Information
Twitter FeedsTwitter Feeds
Colorado, New Zealand, Japan Support Colorado, New Zealand, JapanColorado, New Zealand, Japan SupportSupport
Colorado WildfiresColorado Wildfires New ZealandNew Zealand
JapanJapan JapanJapan
Social Media Evolving to Support Emergency Management
• Providing Insight• Documentation• Increased Resiliency• Situational Awareness• Volunteered Geographic Information (VGI)
Filtering Social Media
How do you separate the wheat from the chaff?
• Keywords
• Time
• Geography- Flickr -
http://api.flickr.com/services/rest/?method=flickr.p hotos.search&api_key=<your_api_key>&tags=flood&bbox= 50.0,20,80.0,60.0&accuracy=6&has_geo=1
- YouTube - http://gdata.youtube.com/feeds/api/videos?q=flood&ma x- results=50&v=2&lr=en&location=30.389419662,71.125438 796&location-radius=300mi&alt=rss
Providing Insight
Ushahidi
Crowd Sourcing Tool
Documentation
Sudan ReferendumSudan Referendum
WhoWho’’s s Tweeting?Tweeting?
ConcentratedConcentratedMessagesMessages
Going ViralGoing Viral
Going ViralGoing Viral
Going ViralGoing Viral
Going ViralGoing Viral
TweetsTweetsPer CapitaPer Capita
TweetsTweetsPer CapitaPer Capita
Original ContentOriginal Content
ReRe--tweetstweets
Mass MediaMass Media
Mass MediaMass MediaConduitsConduits
Message SpreadMessage Spread
Sudan Statistics
Analysis Results of 20,000 Tweets from January 9th to 15th
• Location Information- 95% of locations came from geocoding a place name in
the user's twitter profile. - 4.5% were from a lat / long in the user's profile- 0.5% were GeoTagged
• Generation of Information- 11% were "original information", ie. they were not
retweets and did not contain a URL unless that URL is to twitpic.
- 13% were second person messages, basically retweets of messages that would have been classifies are original information.
- 75% were "mass media" tweets, basically just links to news outlets (probably sent by clicking the twitter button on the web site)
Documentation Types - Videos/Photos/Messages
Documentation – Damage Photos from Flickr
Increase Resiliency
Disaster Response 2.0Social Networks + Location can connect you with your neighbor
Enabling communities to help themselves during a crisis. . .
Situational Awareness
Senate Homeland Security Hearing on Social Media as Disaster Communications Tool – May 5, 2011
Situational Awareness
“The sooner we are able to comprehend the full scope of the disaster, the better able we are to support our citizens and first responders. For that reason, we must seek out and incorporate information provided by the public.”
April 22 St. Louis Tornado
Common Operational Picture – Social Media Tools
Volunteered Geographic Information (VGI)
Volunteered Geographic Information (VGI)Volunteered Geographic Information (VGI)Citizens as Sensors: The World of Volunteered GeographyCitizens as Sensors: The World of Volunteered Geography
Connecting Mobile Workers,The Public . . . Everyone
Server
Direct Feature
Updating
Metro Nashville 2010 Flood Viewer
City of Nashville – Citizen Reporting Tool
Volunteered Geographic Information (VGI)
http://maps.hamiltontn.gov/hamiltondamage/
Hamilton County, TN – Storm Damage Reporter
A New Generation of Geo-Applications Is EmergingCitySourced.com - Leveraging the Geospatial Platform
Creating Fun, Interesting and Useful Apps
Collect VGI from your Smartphone
iPhone, Windows Phone 7 and Android
NAPSG Foundation SoCal Public Safety GIS User Group Workshop
Collecting ICS Mapping Information
Challenges
• Naughty Words• Lack of GeoTagging• Privacy• Terms of Service
http://resources.arcgis.com/public-safety
Resources / Templates
Public Safety Resource Center Templates
• Public Information Map - Social Media / VGI Template - http://esriurl.com/PIM
• Common Operational Picture (COP) Template - http://esriurl.com/COPTemplate
- Social Media Widget - http://esriurl.com/SMWidget
• Citizen Service Template - http://esriurl.com/citizenservice
Social Media for Emergency Management is Evolving
How can you evolve with it?
• Watch Social Media on map during an incident- http://www.esri.com/disaster
• Integrate Social Media in to your Public Information maps and Situational Awareness Viewers
• Explore Volunteered Geographic Information (VGI)
Other Resources / Tools
• ArcGIS.com Tweet Mapping Template• Ushahidi ArcGIS Destkop AddIn• ArcGIS Explorer 1700 Twitter Add-in• Storing tweets in the Geodatabase via GNIP Power
Track (http://gnip.com/twitter/power-track.pdf)
ArcGIS.com Tweet Mapping Template
• See this blog post on the ArcGIS Online blog - http://blogs.esri.com/Support/blogs/arcgisonline/arc hive/2011/05/02/tweet-mapping-template.aspx
• Three Steps1. Create your web map2. Select the Twitter Web Map Template3. Host html on your website
Ushahidi ArcGIS Desktop AddIn (with source)
• http://www.arcgis.com/home/item.html?id=a4be04e2824d458bbb075d25d0b398c8
ArcGIS Explorer 1700 Twitter Add-In
http://www.arcgis.com/home/item.html?id=97e7f63252c3455b98439821340d9b50
Storing Twitter Data
• GNIP Power Track (Product subscription)• Filter the Twitter Firehouse• Many different filters and Operators -
http://docs.gnip.com/w/page/35663947/Power-Track• Including the “has:geo”
- “Currently, 'has:geo' is about 2-4% of the full firehose”- “Any tweets with geolocation data, either an exact
lat/lon or a named ‘place’”
Demos
Questions / Discussion
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