Managing online staff communities | Internal Communications Group | 13 September 2016
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Transcript of Managing online staff communities | Internal Communications Group | 13 September 2016
Terri Eaton @terri_tweeton
Internal communications channels officer
13/09/2016
Stop. Yammer time!
Managing your Yammer community
Yamazing stuff we’re covering today
• A brief history of Yammer at Macmillan
• How we encourage staff to use it
• What works and what doesn’t
• Top tips
A brief history of Yammerat Macmillan
How we get staff to use Yammer
Overcome the barriers
• Technology
• Confidence
• Education
• Purpose
Build relationships
• Get feedback
• Recruit Yambassadors
• Speak to your team mates
• Speak to other organisations
• Attend workshops
• Interact with posts
Test and evaluate
and what doesn’t.
What works…
What works…• Specialist groups
• Exclusive Yammer content
• Inspiring customer stories
• Wellbeing stories
• An Internal Comms
account
• Competitions
• Animated GIFs
• Q&As for a specific
audience
And what doesn’t
• All staff Q&As
• Groups with no objectives
• Asking too much
• Friday afternoon posts
• Urgent posts
• Irrelevant posts
Top tips… from yamateur to yambassador
• Identify the barriers and
overcome them
• Build relationships
• Post with purpose
• Create exclusive content
• Look to third parties for ideas
• Test and learn
Thank you for listening to me yammer on!
Terri Eaton @terri_tweeton
Internal communications channels officer
13/09/2016
Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk
Internal Communications Group
Managing online staff
communities
13 September 2016
London
#CCinternalcomms
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