Managing group fitness programs

Bryan O’Rourke - [email protected], Principal and

Technology Expert for Fitmarc 1

Managing Group Fitness Program Performance

Overview: A key problem with group fitness

programming is that owners and managers have difficulty measuring relevant KPI’s (key performance indicators). With many group programs being offered as part of membership and with facilities often relying on a part-time instructor to oversee scheduling, its difficult to collect information that can lead to appropriate decisions. Resources are limited so knowing your return on investment, and how you can optimize your schedule among other factors is a challenge. Few club systems offer quality integrated solutions to make these tasks easier.

Using Innovative Technologies To Manage Group Programming With The Right Partners Is Smart - Here’s How

How can facility owners and managers ease the burden of managing their group program offering ? In this special overview, we will examine how using management leader C.K. Prahalad’s concept of R=G in concert with the right vendor partner can help you to obtain global resources that solve this difficult problem. The result will be a better more profitable well managed group fitness program offering for you and your members.

February 2011

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Partnering Makes Sense

Opportunity: Owners and managers of fitness facilities know that working in the business is rewarding but very challenging. The health club business is a people business and the on-going demands of employees, members, vendors and others can impede important priorities and create big problems.

The managerial demands of the industry requires new sources of value creation. In C.K. Prahalad’s book “The New Age of Innovation: Driving Co-created Value Through Global Networks” he argue that these demands have created an N=1 and R=G environment, where companies need to customize their product for each customer by gaining access to a new array of suppliers.

Success Requires Managers To Focus On What They Are Good At While Getting Help With What They Are Not

Vendors are increasingly offering solution based services that leverage new technologies delivering increased customer value. Identifying experienced suppliers adept at delivering value added services is a wise strategic move and reflects practices of some of the world’s most successful organizations. This R=G strategy, which Prahalad identified, can pay big dividends for wise fitness facility competitors. These solutions and vendors exist in the group fitness world today.

February 2011


Technology Expert for Fitmarc

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The Challenges Of Systems

The Pitfalls: When it comes to information systems there are many mistakes organizations can make. Investing in hardware, software licenses and training can be expensive. Furthermore, with technology continuing to change what you might have bought a year ago could become obsolete.

Cloud technology, the ability to use the power of the Internet to access applications via the web without special hardware or software purchases, is a huge and growing market. Renting your solution for a fraction of the cost, cloud computing, can help managers in ways that were not possible a few years ago.

Making Investments In Software & Hardware Isn’t Wise. Alternatives Are Emerging In The “Cloud”

Cloud computing is growing at a rapid rate. A market forecast by the International Data Corporation (IDC) says that the while global IT spending will post growth of six per cent in 2011, the total outlay for cloud computing services will increase by five times that amount. When thinking of improving systems to manage group or other programming fitness facilities should be looking at the Cloud as their smartest and best solution.

February 2011



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Important Tips

Proven Systems: Partnering with a company that has

developed resources and proven expertise to help you

manage your group fitness programming is critical. A

vendor that offers a complete package of solutions,

including cloud based management systems, can be

invaluable to a fitness facility. Our new Club Count

system is an example of the type of Cloud based system

that is easy to use and delivers robust reporting and

features crucial to managing an outstanding group fitness

program offering. All affordably and effectively.

Partnering With A Knowledgable Quality Vendor Can Help You Optimize Your Group Fitness Program Systems

For the facility owner and manager, our management

resources, consulting support, guidelines for developing

an ongoing recruitment strategy, marketing solutions

and online management systems are available to help

overcome the challenges of managing effective group

fitness programming. Our technology platform, Club

Count, utilizes the most effective cutting edge

technology available today.

February 2011



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Conclusions

Recap: Having quality information systems that help

you to simply and effectively manage programming, particularly group fitness programming, is a challenge. Investing in specialized hardware, software and training are expensive. By relying on the R=G concept, you can partner with a knowledgable vendor who has the expertise necessary to guide you on all aspects of effective programming, including offering cloud based information systems that enable you to improve how you manage your business without costing you a lot of money.

By Partnering With The Right Vendors, Facilities Can Enhance Their Systems Effectively & Inexpensively

To achieve these results requires expertise. Why

recreate the wheel ? Why not use the strategies that the

top organizations in the world use ? By orchestrating

with capable vendor partners who deliver value added

services, you can use the cloud to improve your ROI

and help make your group fitness programming the

most effective it can be.

February 2011



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About Us

About Us: Fitmarc serves hundred of fitness facilities

and thousands of fitness professionals through the

delivery of programs, solutions, consultancy and

education. Our team of experts can deliver real world

answers to your clubs biggest challenges.

Looking To Improve Results At Your Fitness Facility ? We Can Help.

To Learn More:

Visit our website at www.fitmarc.com

Follow Fitmarc on Twitter

Like Fitmarc on Facebook

Call Fitmarc at 800-814-1207

I’m here to be your resource and help you achieve

greater success; As a principal and technology expert

for Fitmarc, I have years of experience working with

fitness facility owners, managers and professionals.

Let’s connect so that I can be a resource and partner

for you and your organization.

Bryan O’Rourke, CSO & Principal

February 2011



Managing group fitness programs

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