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IBG ( International Business Group )

Group was formed in early 90¶s

The Company's objective was to cater mainly demand of Indianssettled abroad.

Topline growth rate of more than 30%

Overseas Brands involve hair oils and hair care products

Managerial Economics ± Financial Analysis of Marico Ltd METIOM ± 12 th Mar 2010, Mumbai

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M arico·s Core business

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IBG Product Range

Managerial Economics ± Financial Analysis of Marico Ltd METIOM ± 12 th Mar 2010, Mumbai

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IBG- BangladeshStrategy Adopted

T ried to penetrate the local market by reachingall the caterogories of people.

Floated world class television commercial

Distributor Software with B ills in B engali

Sales team carrying PDAs that can read B engalia web based monitoring portal.

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IBG- BangladeshO utput

MBL is the largest Indian F MCG C ompany inB angladesh.

Net Profit its increases to Rs 275 crores as Q3results

Leadership in coconut oil in B angladesh.

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IBG- Gulf CountriesStrategy Adopted

Setup of M arico M iddle east

Quick to adapt other practices ie. From hair oil tohair cream.

Acquired local firms and set up its own channels

and manufacturing bases

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IBG- Gulf Countries (cont)O utput

Significant market share in hair creamsin UAE.

B usiness grew out Dubai across G ulf C ooperationcouncil region.

Parachute cream has become the #1 playerwith market share of 23 percent

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IBG-South AfricaStrategy

Acquired Enaleni Pharmaceuticals ltdin 2007.

O utput

C urrent annualized turnover is about ZAR95 M illion (Rs 530 mn)

G rowing at the rate of 15% annually

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IBG-EgyptStrategy

In September 2006 acquired Fiancee and after3 months acquired haircode brand.

M arico acquired a unique category gel cream.

Restructuring of its distribution set-up ,internal sourcing and having its ownmanufacturing plants

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IBG-EgyptO utput

Achieved Rs 883 mio turnover in Q3FY09.

O verall Strategy resulted into cash flowof 185 crore in last financial year.

Egypt has become manufacturingB ase for M ENA Region