Food TrucksRestaurants on wheels

Group Members Ahmed Tamzid Aziz Zenith Fatima Mahamid Rahman Sankar Debnath Sharmin Bonni

Food Truck Large vehicle that is equipped to cook and sell food Ice cream, frozen or prepackaged food etc.

History of food truck

First introduced by a Texas cattle rancher named Charles Goodnight

Started in 1950s that known as mobile canteens were operating outside US Army bases.

Current Trend

Recent few years considerable growth in the US markets Factors like recession, curiosity of the consumers and the

unique character Alternative solutions for High Chefs laid

off from their job

Fast Food Industry in Bangladesh A place for food Enthusiasts 2000 Fast Food Outlets in Bangladesh Around 8 million (Tk) of business is conducted daily

Mobile Food Business in Bangladesh Sudden Growth in food cart business Frequently entry in the market

Opportunity for Food Truck Business Setting cost of restaurant is higher Moderate Purchasing Cost around 20 lacs Additional operational cost 5 lacs

Company Information Name: Food on Wheels Tagline: Good food on wheels Mission:

The food truck aims to serve healthy affordable local food on the go

Vision: Aspire to be the biggest food truck operator in the Bangladesh

Target Market Students, employees and other consumer willing to have

food on the go

Initial Operational Area Bashundhara (1pm- 3pm)

NSU & IUB students Lunch Gulshan Avenue (9am- 12pm)

Covering Breakfast or brunch for office employee

Marketing Mix Product Price

Reasonable pricing Place

Gulshan Avenue & Bashundhara Promotion

Online Marketing (Social Media) Direct Marketing (Brochures) Bonus Packs & Coupons Loyalty Cards

Menu of the food truck Breakfast item:

Sandwich French Toast Waffles Peanut butter and banana on toast Coffee

Lunch Item: Burger (chicken,Beef, Sharma Set Manue (Fried rice with chicken and vegetable) Desert: Ice cream

Menu of the food truck(cntd.) Evening Snacks

1. Sandwich 2.Waffles

3. Shwarma 4. French Fries

5. Coffee

Number Estimates

Initial costs BDT 25,00,000

Monthly costs BDT 2,00,000

Profit 12.5%

SWOT Analysis (Strengths)

A new way to serve consumers

Ability to offer wider food range

Mobility

SWOT Analysis (Weaknesses)

Consumer Acceptance

High Investment

Scarcity of Parking Spaces

SWOT Analysis (Opportunities)

High Expansion Probability

Less Regulation

SWOT Analysis (Threats)

Political Instability

Uncertain Events

Expansion Plan

Increase the number of operating trucks Building relationships with event management firms Expand operation outside Dhaka

Concluding Remarks