1www.smart.ke | The Smart CommunitiesThe Smart Comminities

Delivering professionally engineered, SMART Technology and Business Solutions

2 GloBIVA

Global,

Business,

Initiative,

Value

Addition.www.smart.ke | The Smart Communities

3www.smart.ke | The Smart Communities

Using SMART technology to: • Enableconveniencetoaccessservices

andpromotecoexistencewithinserviceecosystem;

• Expandmarketboundariesthroughcooperationbycomplementingouralliances;

• TakeServicetotheConsumers;• CreateOpportunitiesandself-employment

fortheServiceProvidersandPartners.

Differentiator ….

SMART

Technology

4 GloBIVA

Gro

wth

Searching for

problem-

Solution Fit

MVP

Product/

Market Fit

Time

Channel/

Product Fit

Maturity

Searching for

Product-

Market Fit &Language-

Market Fit

Optimizing hefunnel &Serching for

Channel-

Product Fit

Pour on the

Resource for

Growth

Grow through

acquisition &internationalexpansion

FOCUS & PLAN: STARTUP LIFECYCLE

(Design Thinking, Lean and Agile)

2019 - 202018 2021 -24

5

VISION MISSIONTobetheleadinginnovativeorganizationusingtechnologytoefficientlydeliversocialandeconomicgrowthtocommunitiesinEastAfrica and neighboring region.

VALUE ADDITION

Guided by our Mission

Wecreatevaluethrough:

o Relevantstructuralchangeofserviceorbusinessmodels,enablingconvenience,easeandsecureaccessofservices;

o Effectivelyimpactingsocialtransformationbyestablishingaconnectedserviceandlearningecosystems;

o Addressingandovercomingchallengesofentrepreneurshiplife-cyclebybuildingBusinessInitiatives&ValueAdditionfootprints,self-supportingsystem,servicelearningandmanagementstylethatissustainable,globalanddiverse;

o Encouragingbothindividualandcollectiveaccomplishments,andensuringourmutualunderstandingandrelationshiparethebuildingblocksforsustainabledevelopmentandeconomicgrowth.

To transform communities, grow and sustain enterprises by using innovative SMART technologies and learning ecosystems through coorperation, partnership and collaboration.

www.smart.ke | The Smart Communities

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Our agenda to succeed starts with our mission. It declares our purpose as a company and serve as a standard against which we measure our business culture, performance and service delivery.

o Properalignmentofsustainabletechnologysolutionswithbusinessprocessestoeffectivelyempowerandinspireentrepreneursandbusinesses.

o Createvalue,sustainableandpositivetransformationtocommunities,businessesenterprisesandthepublicusingcatalyticandsmarttechnologies.

o Todevelophighestlevelofcompetenciesinthedeliveryofqualityproductsandservicesthroughinnovations,leadershipandmentorshipprograms.

We do this through the below approach:

7

Who we are

What are our goals and outcome?

ProfessionalsandExpertsinourspecificareaswiththevaluestochangethesocietytowardssustainableeconomicandsocialgrowth.

o Provideaconnecteddigitalportalandserviceecosystemtonurtureentrepreneurshipandsustainabledevelopmentinourcommunities.

o Transformcommunitiestoworksmarterandtopromotehealthylifestyleusingtechnology,

We work to create Service & Learning Ecosystems to support sustainable development and self-employment

o Supportconnectingcommunitiestoallowsharingandtransferofknowledgeandtechnicalskills.

o Supportnurturingofbehavioralchangethroughimpactorientedmentoringandleadershipprograms,andfocusedlearningactivities

Supportive,empoweringandproductiveserviceandlearningecosystemsnurturingindependence,interdependenceandselfemploymentsthroughpartnershipwithinstitutions&enterprises.

Goals:

Outcome:

www.smart.ke | The Smart Communities

8 GloBIVA

Management and Services

9www.smart.ke | The Smart Communities

BusinessandQualityAssurance

o AlignmentofBusiness processes.

o SystemGovernanceandCompliance.

Operations&Communications.o CustomerService& Relationship.o Legal&Communications

FinancialManagement& Reporting.

The Advisory

Commitee

Business Oversight

Management

Business

Planning, Sales &

Management

User Experience,

Content and

Technology

Management

Governance &

Business process

Alignment

Ethics,

Communication & Legal Representation

Financial Planning &

Reporting

Chief

Executive Office

Chief

Technology

Office

Business and

Q/A

Operations &Comms.

Financial

Management

Executive Management Office

Organization Structure and Governance. ChiefExecutiveOfficer

BusinessStrategy&Partnership.

SalesandStrategicMarketing.

o

o

ChiefTechnologyOfficer

ServiceDelivery&UserExperience.

TechnologyManagement.

ContentManagement.

Incidentmanagement.

o

o

o

o

10 GloBIVA

FOCUS & PLAN: CUSTOMER CENTRIC ORGANIZATION

YEAR OVERALL GOALS2017 -

DEV

Complete

development of the

mobile application - create value and

visibility.

2018 Market Penetration, Learn & Adapt.

Strengthen Operations through Training &

Capacity building.

Launch

2019 -

2020

Business Stabilization.

Scale out+, Learn+ &

Adapt+

2021 -

2022

Business Growth

Scale Out++, Learn++

& Adapt++

FIVE YEAR HIGH LEVEL PLAN

DEMOSTRATED GROWTH AND PRODUCTIVITY

Define a differentiative value addition and footprint

ValueCreation

2017 - DEV 2018 2019 - 2020 2021 - 2022

Market Penetration

Business

StabilizationBusiness

Growth

Understanding

our customers and efficiently adapting to their needs

Create

foundation for Growth

Exploit Marketplace Oppotunities

PROFIT = $+ APPRECIATION + REWARD + MOTIVATION + VALUE ADDITION

11www.smart.ke | The Smart Communities

Driving Our Vision - The 5Ps Work Ethics

ThroughtheuseofSMARTtechnology,learning,leadershipandmentoringinitiatives,wepositivelyimpactsustainablesocialandeconomicgrowthbyfundamentallyimprovingtheserviceindustry,effectivelyengagingandsociallytransformingthecommunities.Weachievethisthroughour5PsWorkEthics.

PartnershipWork with trusted, reliable, capable and committed partners and professionals through global networks,

connections and healthy business relationships;

PerfectionUse of creativity, discipline, unity, compliance, and competence to pursue perfection, innovate and achieve excellence;

PeopleBe the best place to work and develop each other through

genuine respect for unique and diversified personalities and environments;

Productivity

Drive effective economic and social growth through the promotion of all round prosperity, independence and interdependence, and use of accountable, sustainable and

transparent business etiquette;

PlanetRespect the Planet Earth and embrace responsible and

business solutions that are environmentally friendly.

Thematic Areas.o Technology and Innovation.o Sustainable Community

Development.o Mentoring and Learning.o Healthy Lifestyle.

THE IMPACTTHE SMART Communities - an empowered, high synergy and

closely-knitted ecosystem of diversified neighborhoods effectively and efficiently addressing their challenges through technology,

support system and service learning

initiatives to succeed.

Using SMART technology and

social transformation to change the communities.

Strategic Service

categorieso Data Analytics, BI, AI, Big Data

and IoT.o Professional Services and

Business Consulting.o Innovation and SMART

Technology.o IT as Service (ITaaS) and

Digital Workspace Services(DWS)

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WHAT

WE DO

13www.smart.ke | The Smart Communities

ETHICS AND CULTURE

Leading Virtual Teams

Effective Virtual Teams

Leader

PresenceTechnology Team

Framework

Vision and

Strategy

Team

Development

The professional Approach

Smart Technology:Useofsmart-technologysolutions,intuitiveengineeringandbestmanagementpracticestoinnovateandsolvepracticalissuesofthesociety.

Social and economic empowerment:UseofLeadership,mentorship,knowledgetransferandlearningexperiencestomotivateandempower.

Professionalism and Delivery of Quality Services: UseofCompassionandcommitment,leveragingourindividualandcollectivestrengthstoaddvaluetobusinessprocesses,deliveryqualityservicesandbringingservicesclosertoourclients.

Partnership and Interactive Engagement: Wepoolprofessionalexpertise,experiences&enthusiasmtoaddressandovercomechallengesofentrepreneurshiplife-cycle.

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DELIVERING QUALITY SERVICES TO OUR CUSTOMERS -THE BENEFICIARIES.

OurCustomersareouragents,partners,theserviceprovidersandconsumers.Throughanorganizedservicelearningecosystem,wepromotecoexistenceandcooperation;webuild trustinourbrandandcomplimentouralliancestoexpandtheirmarket-baseandproductivity,andenableconveniencetoaccessservicesandcreateself-employmentopportunities.

PROGRESS STATUS

Customer

focused

leadership

Feedback

drives

continuous

improvements

Understanding

your

customer

Metrics

that

matter

Design the

experience

Customercentricity

Empower

the frontline

System

Development

Media Brand

Partnership

Marketing

1000+ 68 4 1 0

Downloads Service Providers Our PartnersResource &Service Center

Brand

Partnerships

15www.smart.ke | The Smart Communities

EFFICIENCY INDEX AND PROJECTIONS

SustainabilityEffortisameasureofhowmanytransactionsperdayaredeliveredfromrecruitedserviceprovidersorpartners

Angles, FFF

VCs, acquisitions/Mergers &Straegic Alliances

Later stage

Entry stage

Break even

Valley of death TIME

Startup Financing Cycle

IPO

RE

VE

NU

E

MezzaninePublic

Market

SecondaryOfferings

3rd

2nd

1st

Seed Capital

11

0%

88

%

66

%

44

%

22

%

05

01

00

15

02

00

Growth with Funding. KES (Millions) 2021 Growth with Funding. KES (Millions) 2020

Growth with Funding. KES (Millions) 2019

2019 - 2021

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MARKETING, STABILIZATION & GROWTH

Barabaraprojectisourbrandfootprint,epitomizingourfocustotransformServiceIndustryandimpactchangeinthecommunitiesthroughtheuseofSMARTtechnology.Weinitiategrowththrougheffectivemarketing,training,strengtheningoperations,improvingtechnology,creatingandmanagingRSCs,relationship&serviceimprovementandresponsivecustomerservice.

o RecruitingServiceProviders,AgentsandPartners.

o TrainingoftheAgents,Serviceproviderandusersoftheapp.

o InboundConversions.o Branding,BillboardandAd-Buys.o BrandPartnership.o CommunityProfiling.o ShareofVoice(SOV).o TopofMindAwareness(TOMA).o Downloads,consumerscampaignsand

websitetrafficmonitoring.o Creating&ManagingRSCs.o CustomerServiceandUserExperience.o Technologymanagement.o Usersandcommunitiesstories.o Mediaoutreach,Wikipedia&Launch.

TWO (2019 – 2024) YEAR BUDGET & EXPENDITURE PLAN

ACTIVITIES - BARABARA

MaintenanceandHostingServices USD15,000 5.88%MarketingConversion|SocialMedia|AdBuys|Billboards&Branding|MarketingandSalessupport|DirectMarketing|TVandRadio

USD100,000 39.22%

OperationsandTraining USD75,000 29.41%StaffingandOfficeAdministration USD25,000 9.80%TechnologyManagement USD40,000 15.69%

TOTAL USD 255,000

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BRAND FOOTPRINT, VISIBILITY AND OPERATIONS

1. Business Strategy and Planning

2. Operations and Communicationso Agreements&Legalrepresentationo ContractandRelationshipmanagemento ProductandServices-Training&Adoptiono CustomerServiceManagement

3. Financial Management & Reporting4. Business and Quality Assurance

o Changeandreleasemanagement

TEAMS & MANAGEMENT

BARABARA SERVICE MODEL

5. Technology Management

o MediaandDigitalContento ModernDigitalWorkspaceo WebsiteHostingandmaintenance

6. Strategic Marketingo Recruitpartnersandserviceproviderso AcquisitionofB2BBusinesso EfficiencyIndexandinboundconversiono Branding,Awarenessandappreciation

www.smart.ke | The Smart Communities

18 GloBIVA

GEOGRAPHIC REGIONS & MARKET EXPANSION

CITY, Country OVERALL GOALS

Nairobi, Machakos, Thika &

environs. Kenya.

o 10 RSCs

Mombasa, Kilifi & environs. Kenya.

o 6 RSCs

Nakuru & environs. Kenya. o 4 RSCs

Kisumu, Kisii & environs. Kenya. o 6 RSCs

Kigali & environs. Rwanda*. o 4 RSCs

Kampala & environs*. Uganda. o 2 RSCs

Dar es Salaam & environs*.

Tanzania.

o 2 RSCs

o Empower 3000+ MSMEs, Create 30+ RSCs

and 5+ Partnerships.* SUBJECT TO ANALYSIS OF GROWTH PROJECTIONS,

PARTNERSHIPS AND FUNDING REQUIREMENTS.

NYSTORM Herff Jones Education Division

The Venue @Lavington, Hatheru Road, Lavington. Nairobi. KENYA

email: info@globiva.org | +254 (773) 524 344www.smart.ke

P o w e r e d b y T h e S M A R T C o m m u n i t i e s