Manager Essentials Creating a process based telephone prospecting program .
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Transcript of Manager Essentials Creating a process based telephone prospecting program .
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Manager Essentials
Creating a process based telephone prospecting program
www.contactscience.com
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Truisms in action
‘What’s measured, improves’ Peter Drucker
‘They respect what you inspect.’ Unknown
www.prospecteasy.com/manage
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Sales Cycle
The dial starts the deal
PPACD $$
1 2 3
ConversationsAppointments
Pipeline
The process is the same, no matter who is being called.
A litmus test for long term success.Dials -
Dials after Canvas
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The dial starts the deal
Move any metric by 1% and revenue moves the same 1% in the same direction.
Sales Cycle
PPACD $$
1 2 3
ConversationsAppointments
Pipeline
Dials - Dials after Canvas
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Efficiency – Generating more conversations with a Decision Maker in less time.
Effectiveness – Converting more of those conversations into appointments.
Prospecting process metrics
A D C
Conversation Ratio
Appointment RatioDials per Week
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100
Prospecting process metrics
A D C
Conversation Ratio
Appointment RatioDials per Week
10%
10%
= 1 Appt
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100
Prospecting process metrics
A D C
Conversation Ratio
Appointment RatioDials per Week
8%
13%
= 1 Appt
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100
Prospecting process metrics
A D C
Conversation Ratio
Appointment RatioDials per Week
13%
8%
= 1 Appt
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100
Prospecting process metrics
A D C
Conversation Ratio
Appointment RatioDials per Week
12%
13%
= 1.5 Appt
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Leverage – measureable movement of all three metrics at the same time
A D C
Conversation Ratio
Improving metrics
Appointment RatioDials per Week
542 & 3Activity Goal
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Leverage – measureable movement of all three metrics at the same time
A D C
Conversation Ratio
Improving metrics
In the same amount of time
Appointment RatioDials per Week
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Success at the business process of telephone prospecting requires execution of the ideal combination of Art, Best Practice & Science for the pursuit of a group of targets.
Skills training to turn more conversations into appointments (what to say when they say Hello)
Pursuit plan who to call, the number and frequency of calls, the messaging to deliver, what to do when the pursuit ends.
Navigation of Best Practice, organization, record keeping, metrics and reporting. Discipline.
A comprehensive solution
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The Sales Cycle
PPPPP
P
ACD
$$
Set the Appointment
Pipeline
Manage the PipelineA
Series of eventsBusiness Process
Run the Appointment
Setting the Appointment Running the Appointment
Beginning Repartee
Collegial
Pace of the exchange
Measured
Responses from target
Business logic
Preparation to succeed
Can think on feet
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The Sales Cycle
PPPPP
P
ACD
$$
Set the Appointment
Pipeline
Manage the PipelineA
Series of eventsBusiness Process
Run the Appointment
Setting the Appointment Running the Appointment
AdversarialBeginning Repartee
Collegial
Rapid Pace of the exchange
Measured
Knee Jerk & DishonestResponses from
targetBusiness logic
Master a TechniquePreparation to
succeed Can think on feet
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SSC DD $$
D
D
D
Wait 5 days
Wait 5 days
Wait 5 days
If no response, ReCycle. Start this pursuit plan again later in same cycle.
PA PA
VM - EM
VM - EM
VM - EM
VM - EM
Best Practice: Roadmap
Pursuit Framework
Pursuit Messaging
Pipeline
Hi Bill, you may have noticed that I have been calling the last few weeks.
This may not be a good time, so I won’t continue. However, if my
messages about <core message> are of interest to you, I would enjoy a short conversation. Otherwise, I will
give you another call in a few months.
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Long term BP - the territory
Cold Call Warm Call Follow-Up
No Contact
Conversation
Appointment
ReCycle
Success
Remove
ReCycle
Remove
ReCycle
Dials
Goes into the Pipeline
Every pursuit comes to an end
1. Naturally – no contact at all.
2. Conversation - Chat Driven - contact, but no Appointment
3. Appointment Driven - reach closure after you go on the Appointment
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Navigate your Best Practice
Two Screens & a Mouse
Fast, Easy, PreciseTwo Screens & a Mouse
Fast, Easy, Precise
Patent: 8,185,429Patent: 8,185,429
iPadiPad
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The physical effort to navigate calling 10 targets in a row measured in Clicks, Screens and Time
Klpz provides structure: framework, messaging, and metrics.
The mechanics
Software Clicks Screens Time
42 11 18 mins.
Salesforce.com 260 126 48 mins.
CW - AT 301 151 50 mins.
Act! 312 150 53 mins.
These mechanics gathered from power users of these CRMs.
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Prospecting Process Metrics
Activity Efficiency - Effectiveness
Remedies - •The List•The Best Practice•The Caller
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Efficiency – Generating more conversations with a Decision Maker in less time.
Effectiveness – Converting more of those conversations into appointments.
Prospecting process metrics
A D C
Conversation Ratio
Appointment RatioDials per Week
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Efficiency Basics
• Understand the Prospectors Handbook• Follow Conversation Rules:
– With the Decision Maker– The Conversation you wanted.
• Know how to Reach Closure Correctly– Know when the pursuit is over (for this set of calls.)– Reach Closure after the Appointment– Enter Prospect into CRM if Appointment is Success
• Backfill Worksheet at beginning of each week• Correct Call Block report each day, or by COB Friday.
Efficiency Basics
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Handbooks
1. If it is not written down, it does not exist.
2. They respect what you inspect.
3. If prospecting is XX% of their job, it should be XX% of each sales meeting.
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Conversations
‘Conversation’ is key to accurate metrics.
A D C
Conversation Ratio
Appointment RatioDials per Week
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Chat or Conversation?
Conversation is selected only when 1. You spoke with the Decision Maker, 2. And, had the conversation you wanted.
(It does not have to turn out like you had hoped; that would be an Appointment.)
Anything else is a Chat
Chats• If there is a Chat, there should be a Comment.
What constitutes a Conversation?You open, ask for appt.
They respondYou can respond to that response
What constitutes a Conversation?You open, ask for appt.
They respondYou can respond to that response
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Long term BP - the territory
Cold Call Warm Call Follow-Up
No Contact
Conversation
Appointment
ReCycle
Success
Remove
ReCycle
Remove
ReCycle
Dials
Goes into the Pipeline
Every pursuit comes to an end
1. Naturally – no contact at all.
2. Conversation - Chat Driven - contact, but no Appointment
3. Appointment Driven - reach closure after you go on the Appointment
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Long term BP - the territory
Cold Call Warm Call Follow Up
No Contact
Conversation
Appointment
ReCycle
Success
Remove
ReCycle
Remove
ReCycle
Dials
Goes into the Pipeline
A D C
ReCycle – Put through another Cycle later.
Remove – Never call again. (not DM, company not qualified)
Success – An opportunity. Going to Pipeline.
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Goals & the Worksheet
Weekly goal is 50 pursuits
Call each name once a week = 50 names
Backfill Worksheet• Should have correct number of names so that you
will hit your dial goals by calling each one - once a week - according to Best Practice.
Set Call Block for the Week
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Goals & the Worksheet
Backfill Worksheet• Should have correct number of names so that you
will hit your dial goals by calling each one - once a week - according to Best Practice.
Set Call Block for the Week
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Metric Accuracy
Access Suspect’s Profile to make changes• Reaction• Closure Selection• Closure radio buttons• Comments
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Review Call Block Report
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Tips to accurate database
Clear definitions Conversation vs Chat Closure (Watch Closure Video as a group) Review Scenarios in Prospector’s Handbook Set expectations for what should be in Comments
Who is accountable for data entry? Who is your administrator?
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Efficiency Basics
1. Role Play, Role Play, Role Play• Top two or three pushbacks• Soft No - Send Literature, Too Busy
2. Gatekeeper Skills
Attend skills classes, be familiar with materials
Effectiveness Basics
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Handling a NO techniqueThe NO I am not the right guy
Response
Feel I appreciate why you might feel that way.
Felt Most executives prefer to let the tech guys handle the tech issues.
FoundThat said, I don’t want to have a tech discussion, I am not a technical guy. I am a business guy who likes to compare notes with other business guys about how technology investments are impacting business models.
Pivot 6 I’m just curious, what is the title of the person you think I should meet with? They Answer
You know, I think that’s exactly why you are the right guy . .
Internal: Our experience is that (use the title) either 1) see us as a threat to their job, or 2) are too operationally focused. In either case, their ability to actually apply some of our more strategic ideas is limited. You, on the other hand, have a broader and longer term view of the return you really need from your IT investments.Outsourced: Our experience is that we often provide executives like you with some fresh ideas on how to get more out of their outsourcing service, since you will come away from our meeting with a couple of questions you can pose that should improve their services to you. Would you have some time Tuesday at 3 that we could get together?
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Efficiency – Generating more conversations with a Decision Maker in less time.
Effectiveness – Converting more of those conversations into appointments.
Prospecting process metrics
A D C
Conversation Ratio
Appointment RatioDials per Week
![Page 35: Manager Essentials Creating a process based telephone prospecting program .](https://reader036.fdocuments.us/reader036/viewer/2022062516/56649e015503460f94aeaa8f/html5/thumbnails/35.jpg)
Challenge: Completing Call Block
Minutes spent on Action Page by very efficient Klpz users:• 1.8 - No Conversation or Chat; leave VM and send email.
• 3.0 - Couple of conversations or chats in the hour
Working required Call Blocks until goal is achieved:
Stop when you achieve dial goal – keep going if you don’t
Monday Tuesday Wed Thurs Fri
3 to 5 8 to10 3 to 5 8 to10
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Challenge: Pushbacks
• I have my own way of doing things• I don’t like scripts• This is a different process than I used before• My way is faster / easier / better• Klpz is hard to learn/use
I don’t like report cards
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Challenge: Behavior Modification
Manager focus• Weekly review of reports until caller ‘gets it.’• Prospecting process is part of each Sales Meeting• Role Play, Role Play, Role Play
Callers ‘get it’• Understand ratios and have correct expectations • Operate the process correctly – Eg. Backfill• Achieve activity goals weekly
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Program Oversight
For Managers - Daily• Check in with caller each day – 10 minutes• Ask for best call from yesterday• Review the Daily Call Block (can be emailed to you
each morning)• Ask ‘are there any roadblocks to hitting your dial
goals that I can remove?’
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Program Oversight
For Managers - Weekly• Confirm their calling times for upcoming week• Attend Backfill class or watch Rep do a Backfill• Review Call Block report
– Did they Hit Dial goals– Did they Hit Efficiency and Effectiveness targets– Listen to Conversations, Chats and Left VM– Check for list quality– Review the Closure status’ for accuracy
• Discuss remedies• Role Play a couple of skills techniques• Review page from Prospector’s Handbook
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www.prospecteasy.com/manage
214-483-5800 ext. 2000
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Manager Advanced
Creating a process based telephone prospecting program
www.contactscience.com
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Efficiency – Generating more conversations with a Decision Maker in less time.
Effectiveness – Converting more of those conversations into appointments.
Prospecting process metrics
A D C
Conversation Ratio
Appointment RatioDials per Week
![Page 43: Manager Essentials Creating a process based telephone prospecting program .](https://reader036.fdocuments.us/reader036/viewer/2022062516/56649e015503460f94aeaa8f/html5/thumbnails/43.jpg)
Efficiency Basics
• Understand the Prospectors Handbook• Follow Conversation Rules:
– With the Decision Maker– The Conversation you wanted.
• Know how to Reach Closure Correctly– Know when the pursuit is over (for this set of calls.)– Reach Closure after the Appointment– Enter Prospect into CRM if Appointment is Success
• Backfill Worksheet at beginning of each week• Correct Call Block report each day, or by COB Friday.
Efficiency Basics
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Efficiency Basics
1. Role Play, Role Play, Role Play• Top two or three pushbacks• Soft No - Send Literature, Too Busy
2. Gatekeeper Skills
Attend skills classes, be familiar with materials
Effectiveness Basics
![Page 45: Manager Essentials Creating a process based telephone prospecting program .](https://reader036.fdocuments.us/reader036/viewer/2022062516/56649e015503460f94aeaa8f/html5/thumbnails/45.jpg)
Program Oversight
For Managers - Daily• Check in with caller each day – 10 minutes• Ask for best call from yesterday• Review the Daily Call Block (can be emailed to you
each morning)• Ask ‘are there any roadblocks to hitting your dial
goals that I can remove?’
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Program Oversight
For Managers - Weekly• Confirm their calling times for upcoming week• Attend Backfill class or watch Rep do a Backfill• Review Call Block report
– Did they Hit Dial goals– Did they Hit Efficiency and Effectiveness targets– Listen to Conversations, Chats and Left VM– Check for list quality– Review the Closure status’ for accuracy
• Discuss remedies• Role Play a couple of skill techniques• Review page from Prospector’s Handbook
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Program Oversight
For Managers – Monthly/Quarterly• Review Call Block report
– Efficiency and Effectiveness / Impact of list
• Goal Report– Average # of Steps
• Review Prospector’s Handbook– Focus on Scenarios
• Review Best Practice Messaging• Review Skills– Most Common Pushbacks – Top concerns from Sales
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How Many Targets?
Suspect Count – enough or too many• # of names in Unassigned, Working Leads, Recycle
• # in Remove that are borderline qualified
Factors• Number of dials till ‘Closure’
• Frequency of pursuits per year
• Dials per day
• Days per year
• Quality of Database
www.prospecteasy.com/manage
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Challenge: Pushbacks
• I have my own way of doing things• I don’t like scripts• This is a different process than I used before• My way is faster / easier / better• Klpz is hard to learn/use
I don’t like report cards
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Challenge: Behavior Modification
Manager focus• Weekly review of reports until caller ‘gets it.’• Prospecting process is part of each Sales Meeting• Role Play, Role Play, Role Play
Callers ‘get it’• Understand ratios and have correct expectations • Operate the process correctly• Achieve activity goals weekly
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Behavior Modification
• Define problems in terms of behavior that can be measured.
• Alter current environment to help callers function more fully.
• Review methods precisely.• Put emphasis on accountability.• Highlight the ‘wins’ and provide
remedies for the ‘shortcomings.’• Reward good behavior; modify
behavior
• Dials, Conversations & Appointments
• Klpz classes and Skill training
• Review Best Practices.• Weekly report review• Lists, Best Practice,
Klpz classes, coaching• Carrots? Sticks?
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Customize Klpz
Options• User Defined fields (25) – can be Mandatory• Columns on Worksheet• Fields on Action Page• Options for Search in Admin Tab• API’s for CRM/PSA
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Tasks for Appointment Setters
Options• Review periodicals for new Suspects• Enter business cards• Participation in Marketing Campaigns• Be the Klpz Administrator• Database duplication reduction plan