MANAGEMENT FEASIBILTY
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MANAGEMENT FEASIBILTY
RESTAURANTS PROFILE
Proposed Name :-PhadharoMharoDesh
Size of the Restaurant : - Medium scale Restaurant
Estimated Project Cost :- 45 50 Lakhs
Location: - City of Lakes Udaipur
Product: - Food & Beverages
Experience
Ethnic multicultural products like jewellery, clothes etc.
Promotors: - PrakashSinghvi
MohitSinghvi
PROMOTORS BACKGROUND
Name - PrakashSinghvi
Age 54 years
Education M. Com.
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Current Occupation Business :- Rubber Manufacturing &Tyre Retreading
Experience About 30 years in the existing business.
Credit Worthiness Enjoys a status pioneer in the line of existing business
Name MohitSinghvi
Age 24 years
Education C.A. ( Inter ), MBA ( FB & E ) & Diploma in International Business
Current Occupation Studying
PERSONNEL REQUIREMENT
1. Team of Chef ( 3 - 4 )
2. Accountant
3. Restaurant Manager
4. Waiters ( 7 9 )
5. Supporting Staff ( 3 4 )
6. Gatekeeper ( 2 )
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QUALITIES / TRAITS REQUIRED
1.Friendly2.Outspoken3.Good Communication Skills4.Team Players5.Reading The Customers6.Good Temperament
SKILL SET MATRIX
TEAM
PLAYER FRIENDLY OUTSPOKEN
READING
CUSTOMER TEMPARAMENT
CHEFS yRESTAURANTMANAGER
y y y y yWAITERS y y y y yACCOUNTANT
SUPPORTING
STAFF y yGATEKEEPER y yMARKETING FEASIBILTY
Product/ Services
We aim to provide an experience of being a part of tradition of different cultures by serving
respective cultures food & beverages, apparels, jewellery etc. under 1 roof. The USP would be
multiple Revenue Streams & different concepts within to appeal all the segments of the market.
DEMAND SUPPLY ANALYSIS
We would follow a Top Down Approach because of huge demand for good restaurant in the city.
Demand
The location of the Restaurant speaks it all. Udaipur Being a major Tourist Hub attracting
tourists from almost all part of the world would be the critical success factor for this concept.
Udaipur although a small city but have shown great hike in disposal income of people, In past 3-
4 years culture of dining out with family & friends have come up at a rapid pace.
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Supply
Udaipur has many haveli style Restaurants but not this kind of a restaurant which is meant for
all. So as far as demand is considered, I expect an overwhelming response.
PORTERS 5 FORCES MODEL
Buyers Influence
The whole business model is an outcome of customers need & preferences. So, for us they score
very high in influencing our business decision because we are in a customer centric business. But
by being the first to offer such facility under one roof we would not compromise with our pricing
& would follow price skimming policy.
Suppliers Bargaining Power
Sourcing of materials for food & other articles sold under the concept at least cost would be ashow of business acumen. Suppliers are large, there would be huge scope of bargaining for
purchasing these products.
Threat of New Entry
Entry Barriers
Capital Investment of more than 45 lakhs is a risky avenue.
Location would be a big constraint as we already possess a land at a premium location.
Competitors
As such there are many Haveli Style Restaurants in Udaipur but the idea of a Multi Cultural
Restaurant would differentiate the scale of competition by other players.
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Substitute
Any other Theme Based Restaurant can be its substitute but would confine itself to just one
segment of the original concept& cannot challenge its wide scope.
SWOT ANALYSIS
STRENGTHS
1. Very new concept of a multi cultural restaurant.
2. Multiple Revenue streams.
3. Appeal to large segment from kids, youth to family.
4. Quality Food, Products & Services.
5. Multiple Ambience would create an experience.
6. First of its kind.
7. Location of the Restaurant
OPPORTUNITIES
1. Addition of more Revenue Streams with time & success of the Restaurant.
2. Opening of small outlets on lorries selling some special items across the city.
3. Multiple chains.
CHALLENGES
1. Recruiting people with required skills as shown in the skill set matrix.
2. Poaching of chefs from other Restaurants.
3. Maintaining the supply of special items from different cities.
4. No experience in the Hospitality Industry .
5. Marketing an Affiliation with guides, Escorts & other Tourist agencies.
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6. Raising Capital at low rate of Interest.
MARKETING STRATEGY
With the above analysis using Porters 5 forces model & SWOT, our competitive advantage
would be Differentiation with incorporating such a fresh concept .
PRICING - We would follow a differential pricing policy for our different concepts like for
Restaurant meant for foreigners would be premiumly priced& roof Top Sheeha ( Hukka ) for
youth would be at a reasonable price.But, as a whole we would follow price skimming policy to
take first mover advantage.
PROMOTION
Through local newspapers. Affiliation with Tours Travels, Guides & Escorts. Small & Big hoardings at tourists places.MANAGEMENT FEASIBILTY
RESTAURANTS PROFILE
Proposed Name :-PhadharoMharoDesh
Size of the Restaurant : - Medium scale Restaurant
Estimated Project Cost :- 45 50 Lakhs
Location: - City of Lakes Udaipur
Product: - Food & Beverages
Experience
Ethnic multicultural products like jewellery, clothes etc.
Promotors: - PrakashSinghvi
MohitSinghvi
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PROMOTORS BACKGROUND
Name - PrakashSinghvi
Age 54 years
Education M. Com.
Current Occupation Business :- Rubber Manufacturing &Tyre Retreading
Experience About 30 years in the existing business.
Credit Worthiness Enjoys a status pioneer in the line of existing business
Name MohitSinghvi
Age 24 years
Education C.A. ( Inter ), MBA ( FB & E ) & Diploma in International Business
Current Occupation Studying
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PERSONNEL REQUIREMENT
1. Team of Chef ( 3 - 4 )
2. Accountant
3. Restaurant Manager
4. Waiters ( 7 9 )
5. Supporting Staff ( 3 4 )
6. Gatekeeper ( 2 )
QUALITIES / TRAITS REQUIRED
7.Friendly8.Outspoken9.Good Communication Skills10. Team Players11. Reading The Customers12. Good Temperament
SKILL SET MATRIX
TEAM
PLAYER FRIENDLY OUTSPOKEN
READING
CUSTOMER TEMPARAMENT
CHEFS yRESTAURANT
MANAGER
y y y y yWAITERS y y y y yACCOUNTANT
SUPPORTINGSTAFF y yGATEKEEPER y yMARKETING FEASIBILTY
Product/ Services
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We aim to provide an experience of being a part of tradition of different cultures by serving
respective cultures food & beverages, apparels, jewellery etc. under 1 roof. The USP would be
multiple Revenue Streams & different concepts within to appeal all the segments of the market.
DEMAND SUPPLY ANALYSIS
We would follow a Top Down Approach because of huge demand for good restaurant in the city.
Demand
The location of the Restaurant speaks it all. Udaipur Being a major Tourist Hub attracting
tourists from almost all part of the world would be the critical success factor for this concept.
Udaipur although a small city but have shown great hike in disposal income of people, In past 3-
4 years culture of dining out with family & friends have come up at a rapid pace.
Supply
Udaipur has many haveli style Restaurants but not this kind of a restaurant which is meant for
all. So as far as demand is considered, I expect an overwhelming response.
PORTERS 5 FORCES MODEL
Buyers Influence
The whole business model is an outcome of customers need & preferences. So, for us they score
very high in influencing our business decision because we are in a customer centric business. But
by being the first to offer such facility under one roof we would not compromise with our pricing
& would follow price skimming policy.
Suppliers Bargaining Power
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Sourcing of materials for food & other articles sold under the concept at least cost would be a
show of business acumen. Suppliers are large, there would be huge scope of bargaining for
purchasing these products.
Threat of New Entry
Entry Barriers
Capital Investment of more than 45 lakhs is a risky avenue.
Location would be a big constraint as we already possess a land at a premium location.
Competitors
As such there are many Haveli Style Restaurants in Udaipur but the idea of a Multi CulturalRestaurant would differentiate the scale of competition by other players.
Substitute
Any other Theme Based Restaurant can be its substitute but would confine itself to just one
segment of the original concept & cannot challenge its wide scope.
SWOT ANALYSIS
STRENGTHS
1. Very new concept of a multi cultural restaurant.
2. Multiple Revenue streams.
3. Appeal to large segment from kids, youth to family.
4. Quality Food, Products & Services.
5. Multiple Ambience would create an experience.
6. First of its kind.
7. Location of the Restaurant
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OPPORTUNITIES
1. Addition of more Revenue Streams with time & success of the Restaurant.
2. Opening of small outlets on lorries selling some special items across the city.
3. Multiple chains.
CHALLENGES
1. Recruiting people with required skills as shown in the skill set matrix.
2. Poaching of chefs from other Restaurants.
3. Maintaining the supply of special items from different cities.
4. No experience in the Hospitality Industry .
5. Marketing an Affiliation with guides, Escorts & other Tourist agencies.
6. Raising Capital at low rate of Interest.
MARKETING STRATEGY
With the above analysis using Porters 5 forces model & SWOT, our competitive advantage
would be Differentiation with incorporating such a fresh concept .
PRICING - We would follow a differential pricing policy for our different concepts like for
Restaurant meant for foreigners would be premiumly priced& roof Top Sheeha ( Hukka ) for
youth would be at a reasonable price. But, as a whole we would follow price skimming policy to
take first mover advantage.
PROMOTION
Through local newspapers. Affiliation with Tours Travels, Guides & Escorts. Small & Big hoardings at tourists places.
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INDIVIDUAL ASSIGNMENT
MANAGEMENT & MARKETING
FEASIBILTY
PadharomharoDesh
A Multi Cultural Restaurant
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Date : - 3RD Aug, 10
Submitted To :- Prof. Snehal Desai
Prepared By :-MohitSinghvi( 094232 )