MANAGEMENTBEST IDEA

ICOM Latin America Regional Meeting EL SALVADOR - 2004

Add new attributes to the Dialogo brand as the agency continues to expand.

BEST IDEA

Given the Agency’s growth in recent years, we are seeking a new positioning in the market in terms of image.

Change iso & logotype

Bigger and new redesigned premises

Closer contact with current clients

Strong bonds with the Latin America

New clients incorporate

Increase Agency staff

1967

DIALOGO’S 1st. ISOLOGOTYPE

1995

DIALOGO’S 2nd. ISOLOGOTYPE

2004

DIAKOGO’S NEW ISOLOGOTYPE

We wanted an iconographic representation dialogues using the traditional comic strip “blurp”.

NEW OFFICES

CONTACT WITH CLIENTSWine tasting: Invite clients to show them our new offices

Natura Cosmetica

Active presence & generation of new businesses through Latin American ICOM network.

Petrobras

Nokia

BMW

Sendo

STRONG BONDS WITH LATIN AMERICA

Bolivia

Paraguay

Incorporation of 4 new clients

•Grupo Minetti•Lotería de la Provincia de Bs.As.•HTH – Clorotec•General Electric - Made Argetina SA

NEW CLIENTS

2003: 37 employees

2004: 46 employees

INCREASE AGENCY STAFF

We increased revenues by 50% over last year.

We extended our network. Today Dialogo is a recognized regional agency.

We improved our image. We increased our brand’s attributes. We are more attractive for potential clients, media & suppliers.

RESULTS