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Transcript of Malaysian Furniture Industry
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FURNITURE INDUSTRY IN MALAYSIA - STATUS & MARKETPROSPECTS
Seminar on Sabah Furniture Industry A Potential Hub for OutdoorFurniture
By:
Hajah Robiyah Hj. Husin
Malaysian Timber Industry Board
24th September
Kota Kinabalu, Sabah
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Overview/Status of the Malaysias Furniture Industry
Economic Contribution
NATIP Targets 2020 for Furniture Industry Mills Distribution
Vital Industry Statistics
Global Overview
Malaysian Overview
2
SCOPE OF PRESENTATIONSCOPE OF PRESENTATION
Products Designs Trends & Market Prospects
Way Forward
Conclusion
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Employment
211,236 persons(Furniture 65,032
persons)
Contribution oftimber to total
Export2.9 % ofRM 694.6 billion(Wooden and
Rattan Furniture31% of RM 20.0
billion)
Market Size
Total : RM 33.0 billionExport : RM 20.0
billion
Domestic : RM 13.0billion
ApprovedInvestments
Wood and wood
products: RM 1.03billion
Furniture & fixtures:RM 306.1 million
Total : 1.3billion
ECONOMICCONTRIBUTIONOFTHETIMBERAND
FURNITUREINDUSTRY,2011
3Source : MTIB, DOSM, MIDA
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(NATIPTARGETS2020)EXPORTOFTIMBER&TIMBERPRODUCTS:COMMODITYVSVALUEADDED
4Source : MTIB, DOSM
2010 2011Commodity (%) 58 58
Value-Added (%) 42 42
Value
Added
(%) Commodity
(%)2010 2011 2010 2011
Pen.Malaysia 74 73 26 27
Sabah 13 12 87 88
Sarawak 3 3 97 97
By Region:-
Total Malaysia
NATIP Strategic Thrust 1 :Industry StructureExport target RM53bill ionVA ratio 60:40
NATIP Gap (%)
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MILLSDISTRIBUTION2011
Furniture
plants
2,260
Sawmills1,007
Moulding mills
338
Kiln Drying/Preservation plants
190/98
Plywood/Veneer
mills
125
Fibreboard
15
Others
119
Sabah
29
Sarawak
419
Peninsular
Malaysia
1,812
Sarawak
708
Sabah
492
Total
4,225 mills
Peninsular
Malaysia
3,025
5
Sg. Buloh, Selangor
Muar, Johor
Kulim, Kedah
Kota Kinabalu
(KKIP)
Kuala Baram Miri
Lanang, Sibu
Damak Laut, KuchingKota Semarahan
Source : MTIB, DOSM
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GLOBALTRADEOFFURNITURE
6
1% of world trade of manufactures
2009 (US$95 billion)decrease of 19% from
2008
2010 (US$106 bill ion)
2011 (US$116 bill ion)
2012* (US$122 bill ion)
* Projected
Sources: WTO, Prometieia, CSIL
2013* (US$128 bill ion)
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GLOBAL:FURNITUREMARKETOUTLOOK,2011
7
US$412.2billion EU,Norway,Switzerland,Iceland,NorthAmerica
46% AsiaPacific 44%
WorldConsumption
Source: WTO, CSIL
GLOBAL : MAJOR FURNITURE EXPORTING COUNTRIES
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GLOBAL:MAJOR
FURNITURE
EXPORTING
COUNTRIES
2011
8Source: WTO, CSIL
GLOBAL MARKET SHARE OF MAJOR EXPORTING
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GLOBAL:MARKETSHAREOFMAJOREXPORTINGCOUNTRIES
9
Percentages
*Rounded to one decimal points
Source: CSIL
*
GLOBAL FURNITURE CONSUMPTION OUTLOOK IN
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GLOBAL:FURNITURECONSUMPTIONOUTLOOKINMAJORMARKETS
%COUNTRY *2012 *2013China 8 9
USA 2 2
Germany 0 0
J apan 0 1France 0 0
Italy -5 -3
India 7 7
UK 0 1Canada 2 2
Russia 5 4
Australia 3 2
Spain -3 -1Brazil 4 5
South Korea 3 3
*forecast
Source :CSIL
Overall global growth - 4%
Europe - stable
North America - slow growthEmerging market economies esp. Asia - fast growth
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ExportofFurniture(GlobalRanking)2006 2011
2006 2007 2008 2009 2010 2011
No. World 89.7 World 106.5 World 116.2 World 96.5 World 109.9 World 120.9
1. China 17.1 China 22.0 China 26.8 China 25.5 China 32.8 China 37.8
2. Italy 11.1 Italy 12.9 Italy 13.4 Italy 9.8 Italy 10.0 Germany 11.3
3. Germany 8.0 Germany 10.4 Germany 11.6 Germany 9.2 Germany 9.8 Italy 10.9
4. Poland 6.0 Poland 7.1 Poland 7.9 Poland 6.3 Poland 7.0 Poland 8.2
5. Canada 4.5 Canada 4.1 USA 4.1 USA 3.2 USA 3.7 USA 4.1
6. USA 3.2 USA 3.6 Canada 3.6 Vietnam 3.1 Vietnam 3.7 Vietnam 3.8
7. France 3.0 France 3.0 Vietnam 3.4 France 2.5 Canada 2.7 Canada 2.8
8. Denmark 2.5 Vietnam 2.9 France 3.3 Canada 2.3 Malaysia 2.4 Malaysia 2.5
9. Vietnam 2.4 Denmark 2.8 Malaysia 2.6 Malaysia 2.1 France 2.2 Sweden 2.3
10. Malaysia 2.2 Malaysia 2.5 Denmark 2.5 Sweden 1.9 Sweden 2.0 France 2.3
Source: CSIL
Value in USD Billion
11
MALAYSIA EXPORT OF TIMBER PRODUCTS
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12
Sources : MTIB, DOSM
RM Bil lion
MALAYSIA:EXPORTOFTIMBERPRODUCTS,
2000 2012(JanJun)
0.00
5.00
10.00
15.00
20.00
25.00
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012(Jan-Jun)
RM billion 17.70 14.00 14.34 16.64 19.78 21.45 23.40 22.76 22.79 19.49 20.50 20.03 9.81
Wooden & Rattan Furni ture 4.48 3.84 4.24 4.72 5.48 5.89 6.46 6.71 6.95 6.27 6.55 6.22 3.14
MALAYSIA : EXPORT OF TIMBER PRODUCTS BY REGION
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Total = RM20.03 bill ion
Peninsular Malaysia Sabah Sarawak
Timber Products 10,865 2,192 6,969
-
2,000
4,000
6,000
8,000
10,000
12,000
Peninsular Malaysia Sabah Sarawak
Note: Wooden & Rattan Furniture 6.12 bn 43 mn 29mn
Note: Wooden & Rattan Furniture(Jan-Jun 2012)
3.1 bn 21 mn 12mn
MALAYSIA:EXPORTOFTIMBERPRODUCTSBYREGION2011
13
RM Million
Source : MTIB, DOSM
MALAYSIA: EXPORT OF TIMBER & TIMBER PRODUCTS
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Source : MTIB, DOSM
TOTAL : RM20.03 billion
* Comprising 22 Products.
Furniture31%
RM6.23 bn
Plywood
25%
Sawntimber12%
Logs10%
Fibreboard6%
BJC5%
Mouldings4%
Veneer2%
Others5%
2011
Furniture
31%
RM3.14bn
Plywood
25%Sawntimber
12%
Logs
8%
Fibreboard
5%
BJC
5%
Fibreboard
5%
Mouldings
4%
Veneer
2% Others3%
2012 (Jan-Jun)
MALAYSIA:EXPORTOFTIMBER&TIMBERPRODUCTS
2011&2012(JANJUN)
TOTAL : RM9.81 bill ion
14
MALAYSIA: FURNITURE VITAL STATISTICS
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MALAYSIA:FURNITURE
VITAL
STATISTICS
15
2011 Ranking**
Production 3,751 18
Exports 2,496 8
Imports 416 40
Consumptions* 1,671 32
MillionofUS$
*Apparentconsumption=Production Exports+Imports**RankingofMalaysiasamong70countries
RealGrowthofFurnitureConsumption.Forecasts
*2012 *2013
5% 6%
MainFurnitureTradingPartnersofMalaysia
Origin of Furniture Imports Destination of Furniture Exports
Sources: CSIL 2012/2013, MTIB, DOSM
China 39.7% Vietnam 5.5%
Japan 13.4% Germany 5.5%
Indonesia 8.1% Taiwan 2.9%
Thailand 5.7% Italy 2.3%
UnitedStates 3.8% Singapore 3.1%
UnitedStates 26.6% Canada 3.6%
Japan 11.7% UnitedArabEmirates
3.4%
Singapore 8.1% India 3.6%
United
Kingdom
5.3% France 1.7%
Australia 6.8% SaudiArabia 1.9%
Types
of
Malaysian
Furniture
Exported:78.3%wooden0.3%rattan8.3%metal0.3%plastics6.4%seats&parts
6.4%other
furniture
MajorCompetitors:
ChinaVietnam
Poland*Forecasts
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Starperformer
of
the
timber
industry
Malaysiasfurnitureexportworldranking 8th in2011(allfurniture)
MalaysiaExportvalueofallfurnitureUSD2.5billionin2011
ExportsfromRM2.1billionin1996toRM6.2billionin2011(woodenandrattanfurniture)
H12012 RM3.14billion(woodenandrattanfurniture)
Woodenfurnitureexportedtoover183countriesin2011
MALAYSIAFURNITUREINDUSTRY
16
MALAYSIAS POSITION TOP 10 WORLD IMPORTING
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MALAYSIA SPOSITION TOP10 WORLDIMPORTING
FURNITUREMARKETS
17Source: CSIL
Note: Malaysianotwithintop10th position
India,Singapore Malaysia2nd afterChina
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MALAYSIA:EXPORTOFALLFURNITURE
TYPE OF FURNITURE 2008 2009 2010 2011
WOODEN FURNITURE 6,921,086,966 6,248,217,943 6,521,646,488 6,201,495,360 -4.9
RATTAN FURNITURE 34,616,349 29,636,368 31,158,474.0 25,051,936 -19.6
ADJUSTED FURNITURE 180,285,560 95,027,995 137,546,563 159,259,256 15.8
MATTRESS 236,285,280 209,678,512 237,029,755 230,897,600 -2.6
MEDICAL & MEDICAL FURNITURE 29,046,633 25,475,041 26,317,325 21,946,557 -16.6
METAL FURNITURE 904,485,593 672,683,422 665,017,694 666,145,287 0.2
OTHERS FURNITURE 77,953,141 74,258,499 88,081,923 86,630,777 -1.6
FURNITURE PARTS 441,974,001 436,997,096 442,318,925 474,446,286 7.3
PLASTICS FURNITURE 46,124,336 24,104,919 26,410,942 23,756,183 -10.1
STONE & CERAMIC FURNITUE 8,285,016 57,461 64,127 35,827 -44.1
VEHICLE SEATS 34,769,582 38,395,545 50,123,564 32,475,839 -35.2
TOTAL 8,914,914,465 7,854,534,810 8,225,715,780 7,922,140,908 -3.7
Value in RM
% Change2011/2010
Source: DOSM
18
MALAYSIA: EXPORTS OF WOODEN & RATTAN FURNITURE
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Value in Bill ion
Source : MTIB, DOSM
MALAYSIA:EXPORTSOFWOODEN&RATTANFURNITURE
1996 2012
MALAYSIA: EXPORTS OF WOODEN FURNITURE
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Destination 2011 2010 % Change
RM '000 RM '000 2011/2010
1 United States 1,783,969 2,077,488 -14.1
2 J apan 775,098 607,507 27.6
3 Australia 418,014 398,689 4.8
4 United Kingdom 355,443 451,812 -21.3
5 Singapore 328,228 297,241 10.4
6 Canada 264,943 303,544 -12.7
7 United Arab Emirates 200,355 219,181 -8.6
8 India 155,640 124,198 25.3
9 Saudi Arabia 118,624 99,511 19.2
10 Algeria 80,531 50,059 60.9
Others* 1,720,650 1,892,415 -9.1
TOTAL 6,201,495 6,521,646 -4.9
* Others include 173 countries
(TOP10)
Source: MTIB, DOSM20
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COUNTRY 2007 2008 2009 2010 2011 % share RANK
THAILAND 146,038,443 175,839,018 309,974,659 259,236,361 229,839,572 94.06 1
CHINA 1,449,350 2,373,334 6,069,209 3,366,177 6,160,797 2.52 2
SINGAPORE 2,560,612 2,378,871 3,701,404 4,804,180 2,999,852 1.23 3
ITALY 237,678 154,927 43,076 783,669 1,447,932 0.59 4
GERMANY 1,630,515 252,014 903,156 2,409,214 866,434 0.35 5
AUSTRIA 228,906 471,106 86,385 1,056,852 455,205 0.19 6
AUSTRALIA 1,577,797 2,164,756 406,514 667,700 377,411 0.15 7
SLOVAKIA - - - - 273,639 0.11 8
HUNGARY - - - - 267,115 0.11 9
NETHERLANDS 153,065 369,402 5,719,454 709,696 244,841 0.10 10
OTHERS 3,312,957 8,897,242 10,766,670 4,481,000 1,409,835 0.58
TOTAL 157,189,323 192,900,670 337,670,527 277,514,849 244,342,633 100.00
MALAYSIA:IMPORTSOFWOODENFURNITURE(TOP10)
Value in RM
Source: MTIB, DOSM
21
MALAYSIA : IMPORTS OF WOODEN FURNITURE JAN JUN
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JAN - JUN 2012Country
FOB Val (RM)% Share
TOTAL 187,858,933 7.8
1 CHINA 103,741,104 13.8 55.22
2 INDONESIA 20,780,363 6.8 11.06
3 VIET NAM 14,661,562 -26.3 7.80
4 ITALY 7,456,163 -2.8 3.97
5 THAILAND 7,024,018 98.6 3.74
6 POLAND 5,858,402 11.3 3.12
7 SINGAPORE 3,570,433 23.0 1.90
8 GERMANY 3,126,868 -48.2 1.66
9 HONG KONG 2,364,738 10.6 1.26
10 SWEDEN 2,322,458 53.9 1.24
2012(TOP10)
Source: MTIB, DOSM
% Changein Val 12/11
22
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SABAH:EXPORTOFALL FURNITURE 20102011
Furniture Type 2011 2010
WOODEN FURNITURE 43,105,195 38,295,296
RATTAN FURNITURE 8,023,468 6,229,329
ADJUSTED 1,557,269 704,442
MATTRESS 1,621,450 1,164,941
MEDICAL 0 6,180
METAL 2,281,566 870,482
PARTS 19,658,293 1,565,702
PLASTICS 173,871 109,671
STONE 0 0
VEHICLE 11,514 0
OTHERS 5,409,795 1,074,292
TOTAL 81,842,421 50,020,335
Value in RM
Source: DOSM23
SABAH:EXPORT
OF
WOODEN
FURNITURE
BY
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2011 2010DESTINATIONS Ranking
RM RM
WORLD 43,105,195 38,295,296
UNITED KINGDOM 1 17,677,922 17,154,386
GERMANY 2 8,146,977 7,838,364
FRANCE 3 3,642,988 2,011,799
ITALY 4 2,666,710 1,173,816
NETHERLANDS 5 2,372,294 1,580,881
USA 6 1,412,777 2,117,827
POLAND 7 938,562 298,580
SWEDEN 8 843,505 531,337SPAIN 9 735,305 339,269
GREECE 10 606,359 859,426
OTHERS 4,061,796 4,389,611
DESTINATION(TOPTEN)2010 2011
Source: DOSM
SABAH:EXPORT
OF
WOODEN
FURNITURE
BY
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DESTINATION(TOPTEN) JAN JUN2012
Jan-Jun 2011 Jan-Jun 2012DESTINATIONS RankingRM RM
WORLD 32,897,046 21,224,867
UNITED KINGDOM 1 6,729,128 3,556,927GERMANY 2 1,424,746 2,699,900
FRANCE 3 391,614 2,260,075
ITALY 4 16,744,910 2,082,272
NETHERLANDS 5 3,021,241 1,901,446
GREECE 6 1,434,444 1,820,479
CZECH REPUBLIC 7 24,468 1,238,255
BELGIUM 8 0 1,121,413
USA 9 64,979 952,616
INDONESIA 10 0 847,306
OTHERS 3,061,516 2,744,178Source: DOSM
PRODUCTS DESIGNS TRENDS BY MAJOR MARKETS
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PRODUCTSDESIGNSTRENDSBYMAJORMARKETS
26
Europe
USA&
Australia
Middle
East
ClassicDesigns
(CD)
Contemporary
Designs(CTD)
InBetween/
COMBI
CD&CTD
Modern
Designs
(including
modular
system)
CurrentGlobal
DesignsMovementGreen,Sustainable&HealthyDesigns
(People&Nature)
Transition
Minimalise (Simple&Minimum)
MultifunctionMulti/Alternativematerials
26
EastAsia:
Korea,
Japan,
Taiwan&
India
MARKETTRENDS
&
DEVELOPMENT
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27
Ongoingglobaleconomicrecession,worstshapesince2009,hangingonChinagrowth.
IMFglobaleconomyforecastreducedto3.3%. Emergingeconomies 5.4%,Advanceeconomies 1.2%
USsluggish
economic
growth
(2.1%
4
th
Qtr).Contraction
in
construction
and
low
job
creation/high
unemployment>8%
Eurozone debtcrisisnoteasing,affectingglobalgrowthincludinggrowthintheeconomicsuperstarsofthe
developingworldandemergingmarketsincludingChina,Indiaand Brazil
MiddleEasttensionsespeciallySyriancrisisaffectmarketandpoliticalstabilityintheregion
Increasepressureonlegalityandcertificationofproducts EUTR/EUFLEGTcomingintoforceMarch2013,
AustraliaillegalloggingprohibitionBillinthenearfuture
FSC,PEFCCertification
SoWhere
to
Export
Your
Furniture??
TraditionalMarkets:
US(Increasehomebuildingindexin50years)
Japan(Rebuildingaftertsunami)
SingaporeAustralia
EmergingMarkets:
MiddleEast:SaudiArabia,UAE,Bahrain
Africa:Egypt,Algeria,Morocco,SouthAfrica
AsiaPacific:
India,
Taiwan,
Thailand,
Indonesia
Russia,Kazakhstan
Chile
+ve economicgrowth
WAYFORWARD
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28
ActionPlan:HowtoIncreaseMalaysiaFurniture
Export/Transformthe
Furniture
Industry?
Penetrate
globalmarket
throughcorrect
marketing
strategiesvia
importing
agents,direct
buyers&
retailers
(independent
retail/DIY
stores,
hypermarkets&
contract
manufacturing),
hotels,
residential&
publicprojects.
Ongoingstudy
on
targeted/niche
market on
consumer
behaviours,
preferences,
trends&
designs.
Investin
innovations
andR&Dfor
product
designs,
agilityof
production&
technology
management
basedon
Green
Production
Systems&
Chronology
(GPSC)
Establish
roadmapon
designs
(OBM/ODM),
alternative/
new
materials,
bamboo,etc.
ODM/OBM
20%
OEM 80%
Builteffective
globalmanufacturing,
supplyand
marketing
distribution
chain/network
Focusonlow
volumebut
high value
marketing
strategies. eg:
strong
product
branding,signature/
premium
product
identity
NationalEfforts
in
Promoting
Design
Culture
in
the
Malaysian
Furniture Industry
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FurnitureIndustryFormulationofFurniture&WoodDesignRoadmap(FWDR), 20122020
Committee Members:Gov.Agencies,Timber&FurnitureCouncils& Association,Uni,RIs andDesign
Societies. Secretariat:MTIB
Status to
be
finalized
and
submitted
to
MPIC
for
cabinet
approvalFurniture&WoodDesignRoadmap20122020
ObjectivesofFWDR
ForManufacturers:Toprovidetheplatformofexperimentationthatwillallowtheindustrytoworkcloserwithlocaldesigners,
especiallyduring
the
prototyping
process.
To promote Malaysian manufacturers production capabilities to the world and elevate their image
throughshowcaseofhighenddesignsandapplicationoftraditional/alternatives/newmaterials.
ForDesigners:
Toprovideanopportunityofdeveloping/producingtheirowndesignswithmanufacturers.
Attend
and
showcase
their
designs
at
International
Prestigious
Design
show
(eg.
Milan
Design
Show
iSaloni (Italy) YoungDesignersSatellites,April2013.
Beexposedtoworldclassdesigncommunitythroughorganizedeventsandmeetings.
ForMalaysia:
To
create
a
portfolio
of
new
exciting
designs
that
have
international
market
appeal
that
can
be
manufacturedandmarketedbyMalaysianfurnituremanufacturerswithstrongproductbranding/identity
Toreinforcethenationsfurnitureindustryimageandplaceourselves
asoneofthecountriesrecognizedforgooddesign(green&sustainabledesigns)
DesignDatabase
DesignCompetition
MalaysiaMobili Design
Competition2013
13selecteddesigns
DesignStudios&
RapidPrototyping
Centre
29
CONCLUSION
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30
Strategy for Malaysia/Sabah to achieve NATIP 2020exports and value addition targets.
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31
THANKYOU