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Making Video a Core Competency of Your Business: Why it Works and What We've Learned
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Making Video a Core Competency of Your Business: Why it Works and What We’ve Learned René Lego Director of Video, SolarWinds
Transcript of Making Video a Core Competency of Your Business: Why it Works and What We've Learned
Making Video a Core Competency of Your Business: Why it Works and What We’ve LearnedRené LegoDirector of Video, SolarWinds
Making'Video'a'Core'Competency'of'Your'Business:''Why$it$Works$and$What$We’ve$Learned$
René%Lego%Director%of%Video,%SolarWinds%
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By'Geeks''for'Geeks'
Focus'on'the'IT'Pro'
Unexpected'Simplicity'
SolarWinds'Brand'Family'
2,200'and'Growing'
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Bring'+$Build$+$Keep$
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Life'as$a$Shared$Service$
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Ask'All$the$QuesAons$
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Gather'All$the$Data$
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Share'All$the$Findings$
Bring$Your$Own$Chair$
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Life'as$a$CreaAve$Partner$
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CreaJve'Media$Producers$
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Turning'the$Tide$
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Integrated'Campaigns$
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Integrated'Campaigns$$
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Building$InteracAve$Programs$
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By$the$Numbers$
• According$to$Invodo,$51.9$percent$of$markeAng$professionals$worldwide$name$video$as$the$type$of$content$with$the$best$ROI.$
• Per$Aberdeen,$businesses$using$video$grow$company$revenue$49%$faster$yearWoverWyear$than$organizaAons$without$video.$$
• Nielsen'claims$64%$of$marketers$expect$video$to$dominate$their$strategies$in$the$near$future.'
• Visual$content$is$more$than$40x$more$likely$to$get$shared$on$social$than$other$types$of$content$(Source:$Hubspot)$
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@solarwinds @renelego
solarwinds
renelego
@solarwindsinc @thelegoland
solarwinds_inc4lego_films
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Get'in$Touch$
