Facebook Live: What We've Learned, Jennifer Watson, Social Fresh Conference 2016

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Transcript of Facebook Live: What We've Learned, Jennifer Watson, Social Fresh Conference 2016

FACEBOOK LIVE: What Weve Learned

Facebook Live:What Weve LearnedJennifer WatsonMeteorologist/Social Media SpecialistThe Weather Channeljennifer.Watson@weathergroup.com

@jenniferweather@jenniferstorm9@jwatson_wx

Why Facebook Live?

FB Live is a fun way to interact directly with your fans.CONNECT

Unique and exclusive content that gives fans the ability to engage in a two-way conversation and immerses them in your brand.

What content should be in your Facebook Live?

Allows you to go in-depth on a service or product.

Do what makes sense for your brand.

FACEBOOK LIVE BEST PRACTICES

Make sure you have a solid internet connectionTest all locations where you will be shooting so there are no surprises during your FB Live.

Fun fact about the topic that will be discussed, but dont give it all away. Tell fans to ask questions, which will be answered during the FB Live.

TEASE Your Facebook Live

Remind audience that they can opt-in to receive live notifications.Post a comment with an image showing how.

Can also do during your FB Live.

Give fans a tease, but dont give it all away.

Facebook Live post copy

Countdown Slate Helps get the conversation started.Prescheduling/virtual waiting room for viewers.

Its Show Time!

Balance between recognizing the viewer's & getting right to the topic of conversation.

Answer questions within the first 2-3 minutes so audience feels engaged.

Limit Camera MovementMove for a reason

Post comments during the FB Live to help drive the conversation.

Let fans know to see your page posts at the top of their news feed to select, see first.

Good opportunity to tease to your next FB Live if the time and date are already set.

Dont draw out the good bye.

Post Facebook Live

Edit post copy after your FB Live ends to make your content more evergreen.

Edit thumbnail image after the live broadcast ends so there is a more appealing image, instead of a random shot of the broadcast.

Pre-edit

Post-edit

Add video tags to make your FB Live more discoverable.

Equipment

Shotgun Mic- $199-$299

Light Kit - $70-$115

Wide Angle and Fisheye Lens - $200-$300+

Phone Tripod

Flexible Tripod - ~$8~$5 on Amazon

Space is cool!

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Space is cool!Viewers During Live Broadcast

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Simple can be effective

Simple can be effectiveViewers During Live Broadcast

Have fun! TESTTESTTEST!

Jennifer WatsonMeteorologist/Social Media SpecialistThe Weather Channeljennifer.Watson@weathergroup.com

@jenniferweather@jenniferstorm9@jwatson_wx

THANK YOU

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