Making the Most of LinkedIn

What is LinkedIn?

• Largest business networking site

• 175 million users

• “Facebook of business”

Why Should I Be on LinkedIn?

• Networking

• Job Searching (or employee searching)

• Increasing Visibility

• Increasing Authority

Keys to LinkedIn Success

• Complete Your Profile

• Make Connections

• Join & Participate in Groups

• Make & Receive Endorsements & Recommendations

• Update Your Status

• Use LinkedIn Answers

Completing Your Profile

• Name

• Headline

• Summary

Completing Your Profile

• Experience

• Education

• Certifications

• Honors & Awards

• Languages

• Organizations

• Personal Information

• Publications

• Links

Completing Your Profile

• Add Relevant Skills

Completing Your Profile

• Use a professional-quality headshot

Completing Your Profile

Linked In Considers your profile complete if it includes the following:

• Industry and zip code

• A current position with description

• Two or more positions under experience

• Education

• At least five skills

• Profile photo

• At least 50 connections

• A summary

Make Connections

• Why?

• How do I find/make Connections?

• Connecting with People You Don’t Know

Make Connections

Why Do I Want to Connect on LinkedIn?

• Virtual “Business After Hours”

• New Opportunities

• Expand Your Reach

Make Connections

Where do I find Connections?

• Email Address Book

• Members of Networking/Business Groups

• Customers/Clients

• Vendors/Suppliers

• Former/Current Co-workers

• LinkedIn Group Members

• Website

Join & Participate in Groups

• Why should I join groups?

• What groups should I join?

Join & Participate in Groups

Benefits of Groups

• Make Connections

• Establish Authority

• Build Relationships

• Grow Your Business

• Keep Current with Your Industry

Join & Participate in Groups

What Groups Should I Join?

• Geographically based

• Industry-related

• College Alumni

• Networking

• Special Interests

Endorsements & Recommendations

What are endorsements?

• Verification of skills by those you interact with on LinkedIn

Endorsements & Recommendations

What are recommendations?

• Written Testimonial

• Feedback on doing business with you

Endorsements & Recommendations

• How to make a recommendation

Update Your Status

What & How to share

• Business news

• Articles of Interest

• Blog Posts

• Be professional, even when it’s personal

• Like & comment on other’s updates

LinkedIn Answers

• Get information & opinions on current topics

• Increase Your Reach

• Establish Authority

Making the Most of LinkedIn

Let’s Connect

• linkedin.com/in/marieleslie

• marieleslie.com

• twitter.com/marierleslie

• facebook.com/marielesliemedia

• pinterest.com/marierleslie