Making The Connection Part 2 (Government and Citizens)
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Making the Connection (Part 2) Structured Online Communities for Government and Citizen Collaboration
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Transcript of Making The Connection Part 2 (Government and Citizens)
Making the Connection (Part 2)
Structured Online Communities for Government and Citizen Collaboration
Why social networking?
Onl
ine
Citi
zen
Net
wor
ks
Are you in the network?
In the 2008 presidential campaign, voters responded, and exhibited a rising preference and expectation to using the Internet to share information and to
communicate.
“In a nation of more than 300 million people, collaborative technology is the currency that people from all walks of life can use to come together and
solve problems.” - Jennifer Dorn, Federal Computer Week December 3, 2007
Citi
zen
Net
wor
king
for
Pub
lic E
ngag
emen
tIt’s about leveraging communication and information sharing.
Connect with constituents and employees to create value.
You
can’
t En
gage
if
You
can’
t C
onne
ctBuilding community networks is nothing new. Your organization has been building networks with citizens, stakeholders and employees for years. Major investments have been made in relationship building.
Your involvement in your existing networks is an asset – an asset that Neighborhood America can help you to leverage among your diverse constituencies. We can help you deepen your relationships and build new ones through the development of your networks in a way that will drive meaningful dialog and collaboration. Policy making and service delivery will be enhanced, and continuous business improvements will lead to cost savings.
Are you in the network?
How
the
Publ
ic a
nd G
over
nmen
t Wor
k To
geth
er • The networks can be small or extremely large. They can be made up of groups or
individuals. Their focus is to connect, engage and collaborate with members
around projects, issues, events, policies, legislation and rulemaking.
• In structured, internal collaborative networks government effectively taps the
expert knowledge and ideas of agency employees to identify ROI for public
programs and services. Millions of dollars can be carved from budgets by engaging
those charged with stewardship of their agencies’ initiatives. In the right
environment, issues and ideas are identified, structured discussions are facilitated
leading to internal consensus for executive decision making.
• External networks with citizens and stakeholders can provide important feedback
on policies and programs. Engaged early and sustained, these networks offer a
valuable knowledge source that can help streamline processes and build
consensus, especially around difficult decisions.
Whi
ch K
ind
of C
olla
bora
tion
is R
ight
for Y
ou?
Neighborhood America offers many options for internal and external engagement and collaboration. Our ELAvate platform (engage. listen. act.) offers different levels of collaboration to meet the information and communication needs and requirements of work teams and decision makers. They can be divided into three general categories:
• Public Comment® --see Make the Connection (Part 1)
• Public discussion/debate
• Public choice
Support Decisions Work Team Collaboration
Lower Outreach Costs Media and Citizen Relations
Manage Crises Manage Project Lifecycles
Generate Ideas Share Best Practices
Build Consensus Strengthen Relationships
Connect with Citizens Emergency Response
Streamline Operations Identify ROI
Valu
e a
nd R
OI
to G
over
nmen
t an
d to
Citi
zens
Where is the Value in online communities ?[ ]
Gai
n In
sigh
t and
Inte
lligen
ce fr
om C
itize
ns a
nd E
mpl
oyee
s
Publ
ic E
ngag
emen
t So
lutio
ns w
ith a
Hig
h R
OI
Examples of Best Practices
Support decisions
Supp
ort
Dec
isio
ns
Low
er O
utre
ach
Cos
ts
Lower outreach costs
Citi
zens
Hea
lthca
re W
orki
ng G
roup
Lower outreach costs
“Town Hall Meeting”Participant Cost
$250 per person
Online Participants
Cost: $7.50 per
60 Town Hall MeetingsParticipant Cost: $250 per
Low
er O
utre
ach
Cos
ts
$0
$50
$100
$150
$200
$250
In-Person Meeting Online Participation
Citizens Health Care Working Group
Conventional Outreach Method (“town hall”) Cost Higher than those engaged Online*
(*Per Person)
Emer
genc
y / C
risis
Man
agem
ent
Emergency / Crisis management
Weather Updates
Shelter Updates
Traffic Alerts
Needs for Assistance
Wor
k T
eam
Col
labo
ratio
n
Work team collaboration
Wor
k T
eam
Col
labo
ratio
n
Work team collaboration
Strengthen citizen relationships
Stre
ngth
en S
take
hold
er R
elat
ions
hips
Strengthen citizen relationships
Stre
ngth
en S
take
hold
er R
elat
ions
hips
Strengthen citizen relationships
Stre
ngth
en C
itize
n R
elat
ions
hips “Neighborhood
America’s innovative solution proved to be the most effective outreach method. But it wasn’t just the increased level of participation that impressed us. It was also the quality of that feedback received.”Tim Baldwin – URS Project Director
Increase Public Participation
Online Public Comment
Public Meetings
Enga
ging
Com
mun
ities
with
Int
erac
tivity
Enhance the Experience with Web 2.0
Enrich interaction with
web 2.0
Enric
h In
tera
ctio
n w
ith W
eb 2
.0
Enrich interaction with
web 2.0
Enric
h In
tera
ctio
n w
ith W
eb 2
.0
ELAv
ate
Mob
ile S
olut
ions
Enh
ance
Pub
lic O
utre
ach 84% of U.S. Consumers Never Leave Home Without It
Text Messaging• Polls, Announcements and
Advisories• Mobile Alerts• Geo & Demo Targeting• Real-Time Reporting & Tracking
Event Promotion• On-Site Events• Surveys, Call-to-Action
Online Integration• Multiple Means of Entry • Online web, poll, contest and
database integration• Customized storefront
Mobile Content• Mobile Web/WAP sites • Ringtones and Wallpaper• Video & Applications
Mob
ile S
olut
ions
Pro
vide
Add
ition
al O
ptio
ns
Benefits of Using NA’s MOVO Mobile for Outreach
• Creates and strengthens awareness of issues, policies, events that leads to stronger relationships and broader participation among constituents
• One-to-one contact supplements one-to-many and offers a more personal touch and outreach
• Provides direct response channel from the citizen when linked with traditional media like the Internet and traditional outreach, e.g., public forum
• Allows you to make outreach interactive and include a call-to-action
• Provides outreach-centric response stats to measure ROI and effectiveness of campaigns
• Yields great response rates (higher than email and direct mail)
• Makes your administration an “innovator” in promoting the programs and services you provide
Abou
t N
eigh
borh
ood
Am
eric
a • Founded in 1999, privately held, 100 employees
• Named the ‘best social networking solution’ for enterprises by the software industry (2008 CODiE Award)
• Named among the top Global 250 emerging private companies in the technology sector (2008 AlwaysOn)
• Our customers include some of the largest government agencies, consulting firms and private companies in the United States
• We’re the only company that provides a comprehensive and complete infrastructure solution to collect multiple forms of media across multiple devices – including mobile phones – all from one secure, highly engineered, and tested platform
Positioning organizations to build dynamic, interactive communities with cutting-edge technology.
http://www.youtube.com/user/neighborhoodTV
