SMX Social - Making the Sale Through Social Ecommerce Sites: Pinterest
Making the business case for Pinterest
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Transcript of Making the business case for Pinterest
making the business case for
by Pete Codella, APRfor IABC/Las Vegas
May 22, 2012
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the Googlegolden triangle
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search engines cravekeywords and frequency
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what are you curating online?
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websiteblog
newsroom
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what is it?
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you can follow: pins, boards, people
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you can add
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@
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80%repins
calls to actionincrease engagement
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71%annual income of
$25k to $75k
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3rd104,000,000 unique monthly visits
2 = Twitter with 182M1 = Facebook with 7B
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avg usrwoman
age 25 to 34
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organization
• 1 board per outlet — from my website, blog, newsroom, etc.
• different boards for different categories — just like blog post categories
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search optimization
captioncaptioncaption!
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use the full URL, not Bitly
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add the Pin it buttonto all your content
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research tool
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legal considerations
• the user, not Pinterest, is responsible• be certain you have the rights to share• see pinterest.com/about/terms
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bit.ly/pinterest-legal-podcast
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copycats
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measurement
• Pinerly — management tool, stats• Pinpuff — your Pinterest influence score• PinReach — influence and analytics
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content types
• images that show detail, close-ups• infographics• contests, promotions• behind the scenes• video galleries• repins from brand champions• thought leadership• curation at its finest
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questionscommentsdiscussion
about.me/petecodella
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Pete Codella, APRAccredited in Public Relations
TXT prpete to 50500for my SMS business cardby Contxts.com