Making Responsive Fundraising a Reality: 7 Proven Practices
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Making Responsive Fundraising a Reality
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Since optimizing mobile-friendly donation forms, the American Lung Association receives nearly 30 percent of its gifts online, according to the Chronicle of Philanthropy. And according to ComScore, mobile technology (smartphones, tablets etc.) will be the number one method of accessing the Internet in 2014. This means that your supporters will expect that email, sites, calls-to-action and yes, donation forms, all adapt to their screens. mobile-giving In this webinar, Jackie Mathis, Kimbia Solutions Architect, focuses on the key reasons to transition to mobile fundraising and the strategies and process for enabling your fundraising to be effective on all devices. You’ll learn the: - Three key reasons why now is the time to go responsive - Three proven practices for improving your mobile donor experience - Four proven practices for improving the results of your responsive fundraising
Transcript of Making Responsive Fundraising a Reality: 7 Proven Practices
Making Responsive Fundraising a Reality
Jackie Mathis• Solution Architect• Fundraiser• Convio and Blackbaud Trainer• Digital Analytics • Overall Tech Nerd
What is Responsive
Design?
Three Reasons that Now is the Time to
Go Responsive
Or, “The section where I reiterate something you already know using funny and interesting statistical anecdotes”
It’s Everywhere (Right Now, This Second)
(ALSO) It’s Not Just Razor Phones Any More
You Could Be Raising More Money
It is (Technically) Easier Now than Ever Before
Three Ways to Improve Responsive Donor Experience
Or, “The section full of things that sound like common sense and yet are not common
practice”
Make It Usable
Make It Usable
• Hit Area should be between 34 and 44px• Keep Navigation Universal • Leave at least 6px around each area• Keep in mind minimum fonts for popular
devices• Limit images in smaller resolutions• Keep embedded videos around 320 pixels
Keep the Content
Link to Your Social Media
Four Ways to Improve Your Results
Or, “Let’s Talk About the Shiny Things”
Know Your Numbers
Know Your Numbers
• Bounce Rate (Mobile/Tablet)• Conversion Rate (All Visits, just
Mobile/Tablet)• Social Networks (Mobile/Tablet)• Screen Resolution Report• 320x568 = iPhone 5x• 768x1024 = iPad• 320x480 = iPhone 3/4x• 360x640 = Nokia/Samsung/SonyEricsson• 360x592 = Galaxy Nexus• 384x592 = LG Nexus 4
• Visits (Mobile/Tablet)• Operating Systems
Test, Test, Test (Test, Test, Test)
Responsive Across Devices and Content
Source: comScore
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