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Transcript of Making Personal Travel Planning Work Jon Parker Director, Integrated Transport Planning Ltd. Photo...
Making Personal Travel Planning Work
Jon ParkerDirector, Integrated Transport Planning Ltd.
Photo courtesy, Smarter Travel Sutton
Acknowledgments
Steering Group: Department for Transport Steer Davies Gleave Transport for London Sustrans / Socialdata Worcestershire County Council
Research team: Integrated Transport Planning Ltd. Richard Armitage Transport Consultancy Cleary Stevens Consulting University of the West of England, Bristol
Expert Panel Case study representatives Other practitioners
Photo courtesy Smarter Travel Sutton
Research Background
Commenced January 07 Predominantly qualitative assessment Residential / household schemes 2 stage process:
Literature review Case study and practitioner interviews
Final deliverables: Research Report Summary Report Case Study Summaries Best Practice Guide (December 2008)
Photo courtesy J Bewley/Sustrans
Personal Travel Planning (PTP)
a targeted marketing technique providing sustainable travel behaviour advice based upon personal trip patterns that
seeks to induce voluntary travel behaviour changes
Part of the Department for Transport’s (DFT) ‘smarter choices’ toolkit
Photo courtesy J Bewley/Sustrans
Personal Travel Planning
Raises awareness of travel decisions at an individual level Provision of advice, information, motivation and incentives Informed by social and behavioural theories
Photo courtesy Smarter Travel Sutton
Personal travel planning
KnowledgeAttitudeIntention
GoalsBehaviour
Contextual / situational factorsCommunication and the media
Social dilemmasGroup cultures / shared normsTrust in others and in government
Collective objectiveCollective subjective
Knowledge / awareness of consequencesHabit Personal capabilitiesActual resource constraints
Values / Moral normsPerceived behavioural controlSelf efficacyDenialAffective attitudesIdentity and status
Individual objectiveIndividual subjective
Source: Jillian Anable
The typical process …..
Habitual Car Use
Identification of the problem
Identification of opportunity to change behaviour
Long term behavioural change
Direct contact with household
Motivation and Incentives
Trial use of sustainable modes
Targeted Information on alternative travel choices
INDIVIDUAL ACTIONSPTP PROCESS
On-going support and advice
Schemes to date
Success factors
4 % point (mode share) in car driver trips
REPORTED results (amongst targeted hhs)
02
468
1012
1416
car drivertrips
(measured)
car drivertrips
(attributed toPTP)
car distancetravelled
(measured)
car distancetravelled
(attributed toPTP)
% r
ed
uc
tio
n
Min
Max
Average
116 62 No. Projects
Success factors
Geographic and population context Plentiful and diverse local facilities Good community networks High levels of accessibility Excess capacity on PT Stable (non transient) population Local recognition of congestion related problems Recent investment in the local sustainable transport network
The project process …..
photo courtesy of J Bewley/Sustrans
The process …..
Assemble project team …..
Photo courtesy, Smarter Travel Sutton
The process …..
Identify target areas …..
The process …..
Establish the branding and key messages …..
The process …..
Assemble project resources …..
Information
Incentives&
Rewards
The process …..
Pre-contact publicity …..
Photo courtesy of Brighton and Hove City Council
The process …..
Initial contact …..
Photo courtesy, Smarter Travel Sutton
Photo courtesy J Bewley/Sustrans
The process …..
Segmentation …..
Sustrans & Socialdata TravelSmart / Indimark Process
The process …..
Information request …..
The process …..
Compile materials ready for distribution …..
Photo courtesy, Smarter Travel Sutton
The process …..
Deliver requested materials to households …..
Photo courtesy J Bewley/Sustrans
The process …..
Follow up home visits where required …..
photo courtesy of J Bewley/Sustrans
The process …..
Evaluation and reporting …..
Barriers
Attitudinal Localised Organisational Assessment
Photo courtesy, Smarter Travel Sutton
Funding
Central Government and EU grant Local Transport Plan and capital programme Limited developer contributions Partner contributions ‘in kind’ Revenue or capital?
photo courtesy of J Bewley/Sustrans
The evaluation process
Complex and challenging issue Typically before / after travel diaries Participants and non participants Control group to adjust findings Use of corroborative data
Some key issues: Sample sizes / statistical significance Response rates Corroborative data Independence of evaluator Control groups Use of GPS / odometers?
Photo courtesy Jonathan Bewley © Sustrans/Socialdata 2006
To conclude: The future of PTP
Study outcomes > stimulate further interest in PTP Small number of independent in-depth evaluations, and,
if positive, then future ‘light touch’ Adaptive learning, for example:
Capturing the life change moments Requirements for residential developments Scope for more innovation
Locking in the benefits
Photo courtesy, Smarter Travel Sutton
Thank-you & contact details
Jon Parker Director Integrated Transport Planning 32a Stoney Street The Lace Market Nottingham NG1 1LL England Tel +44 115 988 6904 [email protected]