From Instagram to Bookings: Visual Marketing Strategies for Travel Brands
Realholidays Travel Planning Bookings
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Transcript of Realholidays Travel Planning Bookings
12 years building technology for Barbados tourism
knowledge engineering
AXSES RealHolidays
Travel Planning & Bookings
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Knowledge engineering
Holiday Themes Marketing
AXSES has pioneered the concept of Holiday Themes Marketing, combining: Personalised search, comparison shopping, dynamic content, dynamic packaging, dynamic profiling, dynamic rates, quotations, bookings, search engine marketing and branding.
Deliver the right message, to the right audience, with the right process and tailored to the occasion.
http://HolidayThemesMarketing.com
Close more Direct sales and expand distribution
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Knowledge engineering
RealHolidays.com expert systems
AXSES; one of the first in the world to offer intelligent dynamic packaging
Combining multiple themes, lodging options, local activities, attractions and information
RealHolidays creates a unique package, tailored to users choices & personality
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Knowledge engineering
Dynamic Packages & Profiling
AXSES Intelligent Systems build a users profile derived from their choice. A choice is more than an action, it defines style and personality which we match to holiday options to create a unique personal experience.
Matching Resorts
Matchmaker Matching activities
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Knowledge engineering
Dynamic Packages & Profiling
AXSES Intelligent Systems build a users profile derived from their choice. A choice is more than an action, it defines style and personality which we match to holiday options to create a unique personal experience.
Matching Resorts and activities
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Knowledge engineering
Matches are compares by cost and featuresTraveler selects a room at prefered hotel and a set of activities
Compare room costs and features
Quoteaccommodation
activities
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Knowledge engineering
bookings, client websites, custom information systems
Traveler information systems
invoice accommodation
activities
Flights: search, compare, book
Database Marketing
Knowledge engineering
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LEADING DESTINATION MARKETINGBUILT BY BARBADIANS FOR BARBADIANS
Knowledge engineering
AXSES AWARDS of Excellence
International award for advanced travel technology
Knowledge engineering
AXSES PEOPLE
Directors
Ian Clayton: CEOJohn Gibbs: Managing Director
Kathy-Lynn Ward: Director Operations & Programming
Programmers/Technical
Shelly BurkeHussein GrantKris GoodingAndré Rock
Marketing and Support
Julia Hyndman: e-commerce MarketingAnn-Marie Morris: Web MarketingJanelle Knight: Web Marketing