Making money with apps
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Transcript of Making money with apps
Making Money with
Apps
Fons Sonnemans
@fonssonnemans
I AM –
@FONSSONNEMA
NS
My Apps
How to get rich?
Ways to become “Rich”
• Write an app for a client
• Write an app and publish it in a Store
• Write an app and sell it
• Affiliate marketing
Write an app for a client
Price• Time & Material
• Fixed Price
• Price for every download
Find projects on AppGoeroes• http://www.appgoeroes.nl/
Write an app and publish it in a Store
• Which platform• iOS, Android, Microsoft, ?
• Which device• Phone, Tablet, PC/Laptop, Watch?, Glasses?, Game Console?
• Price• Paid
• Free
Paid Apps
Apple & Google • 30% commission
Microsoft• 30% commission • 20% after you pass $25.000 revenue
Choose Price• From €0.99 to €834,-
Which Store & What Price
Free Apps
• Income• Ads
• Trial (= Paid)
• In-app purchases
90% of all installed apps are free
Ads
• iAd (Apple)
• AdMob (Google)
• PubCenter (Microsoft)
• Others: AdFonic, AdDuplex, InMobi, Smaato, etc
• Show ads for your other apps
• Rotate ad providers using Ad Rotator
• Use in-app purcharse to remove ads, • Price?
Free app - ad supported
PubCenterhttp://pubcenter.microsoft.com
<UI:AdControl ErrorOccurred="ad160_ErrorOccurred"UseStaticAnchor="True"Height="600"Width="160"ApplicationId="xxxxxxxxxxxxxxxxxxxxxxx"AdUnitId="xxxxxxx" />
PubCenter
Free with Trial (= Paid)
•70x more downloads
•10% conversion rate
•7x higher sales!
•Explain the trial in the store description
In-app purchases
• IAP enables you to sell digital goods in your apps
and games
%Of top grossing iOS apps use in-
app purchase -- Business Insider
$ In-App revenue in 2011,
expected >$ in 2016
- eMarketer
93 1B
4B
In-app purchasesIAP enables you to sell digital goods in your apps
and games
What can you sell?
• Game items (swords, levels, characters)
• Functionality (more features, new graphics, maps, levels)
• Accelerated gameplay (unlock items, powerups)
• eBooks and eMagazines
• Digital images, music and videos
• Virtual Currency that can be shared across all your apps (gold, tokens, gems)
• Postcards from photos taken on the phone
• A DVD of a video captured and edited on the phone
• Digital services (backup data to cloud, rent-a-map)
In-app purchases
Covers
Write an app and sell it
Affiliate marketing
• Krijg een commissie over de opbrengst die een andere partij verdient via je app (1% - 8%)
• Zanox/M4N: Zalando, KPN, Centraal Beheer
• Bol.com Partnerprogramma: Boeken, DVDs, etc.
How to write a successful app?
• The best apps only do one thing, but they do it very, very well.
• It’s important that the app is original, improves on another app,
solves a problem or entertains.
• If the app is good, everything that follows will be easier.
Create A Great Product
How to write a successful app?
• Incorporate some viral mechanism into the core
functionality of the app, so each user that enjoys the
app can potentially attract a network of new users. It
means the app is better or more engaging when
users invite friends to use it.
Built In-Virality
How to write a successful app?
•We live in a visual society. With the app store
competition growing daily, having good code and
a great feature set isn’t enough. How your app
looks matters
Design
How to write a successful app?
• Innovate
•Analytics and Event Tracking• Flurry, Application Insights, Google Analytics, ?
•Update Regularly
•Localize the app
Development
Application Insightshttp://www.visualstudio.com/
How to write a successful app?
• App Store • Title
• http://channel9.msdn.com/Blogs/DevRadio/Microsoft-
DevRadio-Part-1-A-Developers-Guide-to-Marketing-
Your-App-Naming-Your-App
• Text
• Pictures (Logo & Screenshots)
• Keywords
• Category
• http://blogs.windows.com/windows/b/appbuilder/archive/
2014/02/27/windows-store-trends-feb-2014-update.aspx
Presentation
Search: Title + Keywords
Search: Title + Keywords
Category – Game vs Education
How to write a successful app?
• Get More Ratings
• Social Integration (Candy Crush Saga)
• Spread the word• Website, Facebook fan page, Twitter Channel, YouTube movies
• Analyze Statistics
• Get your app reviewed by journalists• http://blog.superdevresources.com/5-tips-for-getting-your-apps-
reviewed-by-review-sites/• http://blog.superdevresources.com/app-review-sites-windows-
phone-windows-8-apps/
MarketingMarketingDevelopment
50/50
Get More Ratings
Analyze StatisticsDistimo Analytics https://analytics.distimo.com
Recap & Questions
@fonssonnemans
fonssonnemans
reflectionit.nl/blog
Laat ons weten wat u vindt van deze sessie! Vul de evaluatie
in via www.techdaysapp.nl en maak kans op een van de 20
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Let us know how you feel about this session! Give your
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* Over de uitslag kan niet worden gecorrespondeerd, prijzen zijn voorbeelden – All results are final, prices are
examples
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