Making Broadcast MAMs More Like

the Cloud

David Frasco – VP Sales, Aframe March 3, 2015

Changing Industry Landscape

Video Cloud

By 2015, every second 1 million

minutes of video content will

cross the Internet. Source: Cisco VNI

40 Hours of professional video

viewed per week per person. Source: Nielsen

$180 billion global Cloud

services market by end of 2015 Source: Gartner

60% of CIOs indicate cloud

computing is their top priority.

Source: Wikibon

1/3 of IT budgets to be

spent on cloud

computing in 2013 Source: Cisco

Ever growing demand for

professional video. 22,000 TV

channels worldwide Source: National Association of Broadcasters

Centralized assets in

one physical location

Central place to store

media, accessible

by many

Highway to move media

from point to point Provides searching,

organizing, viewing of

media and metadata

Production Asset

Management Shared Storage The Cloud Internet

Industry Tool Set Evolution

Storage tuned for large files,

not small transactional data

No put, get, or bandwidth charges

Support for all types of files

with no file size limits

Video player that is frame

accurate with time code

Secure environment

Searching, commenting, logging,

organizing, managing media and

metadata

Broadcast Video Cloud Requirements

• All assets in one central repository accessible by

anyone, regardless of their location

• Full Geographic disaster recovery

• Scalable - only purchase what is required today

• No physical constraints regarding space or HVAC

Benefits of the Cloud

• Private – Cloud Data Centers for broadcast video

• Control of hardware and software

• Media encrypted in transit

• Regular independent penetration testing

• Business continuity plans

Is the Cloud Secure?

• Video access should be controllable

– Create levels of organizations

– Create levels of access to media within the organization

• User access should be definable

– Who has permission to • Download

• Log

• Share via e-mail or link

• Forward

• Delete

Is Your Media Secure?

• Point to point transfers

– Many are accelerated

– Some use the internet, others can use public cloud

• With a private broadcast cloud, once original media or finished

programing is uploaded, it is available for

– Viewing

– Transcoding

– Organizing (commenting, logging, transcribing)

– Downloading

• One to many using a self serve model

Cloud Delivery Workflows

• Fox Sports

– National and International affiliates contribute the best sports

footage of the day

– Available on Fox Intranet site with link to Aframe for both proxy

viewing and transcoded high res master

– Quick look at everything and take what you need

One to Many – The Self Serve Model

• Vice Media

– Multiple channels on their web site

– All finished programing stored on Aframe

– Full Disaster Recovery model as media is in two geographic

locations

– Available for download by regional sites based on licensing and

Aframe permissions

One to Many – The Self Serve Model

Desktop Application allows for watch

folder delivery

Share Links make it easy to send proxy stream,

downloadable proxy, original or transcoded media

One to Many – The Self Serve Model

• Offices in London and Massachusetts

• Privately owned data centers – in New York, Los Angeles and London

• SaaS delivery – no software to download, no hardware to own or upgrade

• Flexible storage and transcoding – scalable capacity, no file size limits and

zero access or usage charges for uploading or downloading media

• Format Support and Edit Integration – support for most major acquisition

formats, link your media and metadata to Adobe, Apple, and Avid editing

systems

Cloud Video Collaboration Platform

• Accelerated File Transfer

• Cloud Storage for Broadcast

• Real time Collaboration

• Multi-Format Transcode

• Review & Approval

• Secure Media Sharing

• Media Asset Management

Thank You

Sneak Peek at New Video, Debuting at NAB 2015