Making Beacons Work - Practical Side of iBeacons
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All content contained herein is property of Deep Focus. ©2014 All Rights Reserved. MEDIAPOST’S IOT: BEACONS 10 FEBRUARY 2015 MAKING BEACONS WORK
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Transcript of Making Beacons Work - Practical Side of iBeacons
All content contained herein is property of Deep Focus. ©2014 All Rights Reserved.
MEDIAPOST’S IOT: BEACONS 10 FEBRUARY 2015
MAKING BEACONS WORK
Live Poll
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16 OCTOBER 2014
32%Of top 100 retailers will implement beacons in 2015
Source: BI Intelligence Report, August 2014
4.5 MM Beacons will be deployed in 2018
3.5 MM Of these will be used by retailers
17 APRIL 2014
PAGE 4Source: BI Intelligence Report, August 2014
19 X Increase in product interaction
16.5 X Increase in app usage in-store
17 APRIL 2014
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6.4 X Increase in app retention
Source: BI Intelligence Report, August 2014
AGENDA
10 FEBRUARY 2015
• What are beacons?
• What can they do?
• Why is that useful?
• What are the limitations?
• Quick case study
• Future of beacons
• Key takeaways
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Quick Review
What are beacons?
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+
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+
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+ ID (3-part #)
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10 FEBRUARY 2015
They look like this
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What does a beacon do?
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1. “I'm here”
2. “This is my ID”
3. “You are this far”
Insight
“Beacons are digital sticky notes - your app does allthe heavy lifting”
Why is this useful?
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Indoor Mapping:
• Not previously possible with GPS
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Indoor Mapping:
• Not previously possible with GPS
• Useful for large indoor areas
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Indoor Mapping:
• Not previously possible with GPS
• Useful for large indoor areas
• Large Retail Stores / Chains
• Museums
• Airports
• Parks
• Zoos/Aquariums
• Campuses
• Stadiums
• Hotels
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Unifying Online & Offline
• Online history
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Unifying Online & Offline
• Online history• Visit tracking
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10 FEBRUARY 2015
Unifying Online & Offline
• Online history• Visit tracking• Purchase path
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Unifying Online & Offline
• Online history• Visit tracking• Purchase path• Personalization
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Local Offers
• Notifications for users walking by
Insight
“Beacons are a turbocharger not the engine”
What are the limitations?
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• Need your app
• Need Bluetooth ON
(only 30-50% do)
• Accept permissions
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• Ranging is fast
• Monitoring is slow
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10 FEBRUARY 2015
Connectivity is still key
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Beacons are not secure
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• Battery life:
1 month - 2 years
• Monitoring
• Replacement
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• Range / Calibration
• Deployment
• Up to 20 “regions”
on iOS
Insight
“Physical world is erratic –planning for failure is the path to success”
Case Study
What’s next?
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• Wifi + Bluetooth
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• Wifi + Bluetooth
• Cloud Management
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• Wifi + Bluetooth
• Cloud Management
• Two-communication
Key takeaways
• Distribution is key
• Beacons are a tool not a platform
• Test thoroughly and have a fallback
THANKS!
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16 OCTOBER 2014
GREG RATNERDirector of TechnologyDeep Focus
Twitter: @GregRatner
