Making a compelling mobile (iPhone or Android) app!
59
Date August 21st, 2010 Making a Compelling Mobile app Brian Cauble - Appsolute Genius (@briancauble) #mobilepcampatl
-
Upload
brian-cauble -
Category
Technology
-
view
3.300 -
download
0
Transcript of Making a compelling mobile (iPhone or Android) app!
Date August 21st, 2010
Making a Compelling Mobile appBrian Cauble - Appsolute Genius (@briancauble) #mobilepcampatl
Rule #1 - Make Useful Apps
(@briancauble) #mobilepcampatl
Rule #1 - Make Useful Apps
✤ Novelty apps have low repeat use.
(@briancauble) #mobilepcampatl
Rule #1 - Make Useful Apps
✤ Novelty apps have low repeat use.
(@briancauble) #mobilepcampatl
Rule #1 - Make Useful Apps
✤ Novelty apps have low repeat use.
✤ Good feature decisions based on user wants/needs
(@briancauble) #mobilepcampatl
Rule #1 - Make Useful Apps
✤ Novelty apps have low repeat use.
✤ Good feature decisions based on user wants/needs
(@briancauble) #mobilepcampatl
Rule #1 - Make Useful Apps
✤ Novelty apps have low repeat use.
✤ Good feature decisions based on user wants/needs
✤ Retained Users = Repeat customers + Increased sales/revenue
(@briancauble) #mobilepcampatl
Rule #2 - Consider Your Platform
(@briancauble) #mobilepcampatl
Rule #2 - Consider Your Platform
✤ Why (create an app?)
(@briancauble) #mobilepcampatl
Rule #2 - Consider Your Platform
✤ Why (create an app?)
✤ Related product
(@briancauble) #mobilepcampatl
Rule #2 - Consider Your Platform
✤ Why (create an app?)
✤ Related product
(@briancauble) #mobilepcampatl
Rule #2 - Consider Your Platform
✤ Why (create an app?)
✤ Related product
✤ Info on the go
(@briancauble) #mobilepcampatl
Rule #2 - Consider Your Platform
✤ Why (create an app?)
✤ Related product
✤ Info on the go
(@briancauble) #mobilepcampatl
Rule #2 - Consider Your Platform
✤ Why (create an app?)
✤ Related product
✤ Info on the go
✤ Create a new market
(@briancauble) #mobilepcampatl
Rule #2 - Consider Your Platform
(@briancauble) #mobilepcampatl
Rule #2 - Consider Your Platform
✤ What (devices)?
(@briancauble) #mobilepcampatl
Rule #2 - Consider Your Platform
✤ What (devices)?
✤ iPhone
(@briancauble) #mobilepcampatl
Rule #2 - Consider Your Platform
✤ What (devices)?
✤ iPhone
✤ Android
(@briancauble) #mobilepcampatl
Rule #2 - Consider Your Platform
✤ What (devices)?
✤ iPhone
✤ Android
✤ Blackberry
(@briancauble) #mobilepcampatl
Rule #2 - Consider Your Platform
✤ What (devices)?
✤ iPhone
✤ Android
✤ Blackberry
✤ Windows Mobile
(@briancauble) #mobilepcampatl
Rule #2 Consider Your Platform
(@briancauble) #mobilepcampatl
Rule #2 Consider Your Platform
✤ Native app
(@briancauble) #mobilepcampatl
Rule #2 Consider Your Platform
✤ Native app
✤ Uses mobile features
(@briancauble) #mobilepcampatl
Rule #2 Consider Your Platform
✤ Native app
✤ Uses mobile features
✤ Superior usability/design
(@briancauble) #mobilepcampatl
Rule #2 Consider Your Platform
✤ Native app
✤ Uses mobile features
✤ Superior usability/design
✤ More expensive
(@briancauble) #mobilepcampatl
Rule #2 Consider Your Platform
✤ Native app
✤ Uses mobile features
✤ Superior usability/design
✤ More expensive
✤ Database integration
(@briancauble) #mobilepcampatl
Rule #2Consider Your Platform
(@briancauble) #mobilepcampatl
Rule #2Consider Your Platform
✤ Mobile-optimized website
(@briancauble) #mobilepcampatl
Rule #2Consider Your Platform
✤ Mobile-optimized website
✤ No mobile features
(@briancauble) #mobilepcampatl
Rule #2Consider Your Platform
✤ Mobile-optimized website
✤ No mobile features
✤ good, not great UX/design
(@briancauble) #mobilepcampatl
Rule #2Consider Your Platform
✤ Mobile-optimized website
✤ No mobile features
✤ good, not great UX/design
✤ More affordable
(@briancauble) #mobilepcampatl
Rule #2Consider Your Platform
✤ Mobile-optimized website
✤ No mobile features
✤ good, not great UX/design
✤ More affordable
✤ Reformatting web site
(@briancauble) #mobilepcampatl
Rule #3 - Hire Great Designers
(@briancauble) #mobilepcampatl
Rule #3 - Hire Great Designers
✤ What do users see?
(@briancauble) #mobilepcampatl
Rule #3 - Hire Great Designers
✤ What do users see?
(@briancauble) #mobilepcampatl
Rule #3 - Hire Great Designers
✤ What do users see?
✤ Mobile experience is important
(@briancauble) #mobilepcampatl
Rule #3 - Hire Great Designers
✤ What do users see?
✤ Mobile experience is important
(@briancauble) #mobilepcampatl
Rule #3 - Hire Great Designers
✤ What do users see?
✤ Mobile experience is important
✤ Hire the best you can afford
(@briancauble) #mobilepcampatl
Rule #3 - Hire Great Designers
✤ 1st app (no designer)
(@briancauble) #mobilepcampatl
Rule #3 - Hire Great Designers
✤ later app (graphic designer)
(@briancauble) #mobilepcampatl
Rule #3 - Hire Great Designers
✤ recent app (mobile designer)
(@briancauble) #mobilepcampatl
Rule #3 - Hire Great Designers
✤ recent app (mobile designer)
(@briancauble) #mobilepcampatl
Rule #4 - Marketing Matters
(@briancauble) #mobilepcampatl
Rule #4 - Marketing Matters
✤ “build it and they will come”
(@briancauble) #mobilepcampatl
Rule #4 - Marketing Matters
✤ “build it and they will come”
(@briancauble) #mobilepcampatl
Rule #4 - Marketing Matters
✤ “build it and they will come”
✤ Ad campaigns matter
✤ Traditional
✤ New media
(@briancauble) #mobilepcampatl
Rule #5 - Niches are Good
(@briancauble) #mobilepcampatl
Rule #5 - Niches are Good
✤ Niches = less competition
(@briancauble) #mobilepcampatl
Rule #5 - Niches are Good
✤ Niches = less competition
(@briancauble) #mobilepcampatl
Rule #5 - Niches are Good
✤ Niches = less competition
✤ Simplifies marketing
(@briancauble) #mobilepcampatl
Rule #5 - Niches are Good
✤ Niches = less competition
✤ Simplifies marketing
(@briancauble) #mobilepcampatl
Rule #5 - Niches are Good
✤ Niches = less competition
✤ Simplifies marketing
✤ Don’t be everything to everyone
(@briancauble) #mobilepcampatl
Rule #6 - Follow Your Plan
(@briancauble) #mobilepcampatl
Rule #6 - Follow Your Plan
✤ Minimum Viable Product
(@briancauble) #mobilepcampatl
Rule #6 - Follow Your Plan
✤ Minimum Viable Product
(@briancauble) #mobilepcampatl
Rule #6 - Follow Your Plan
✤ Minimum Viable Product
✤ Scope creep
(@briancauble) #mobilepcampatl
Rule #6 - Follow Your Plan
✤ Minimum Viable Product
✤ Scope creep
(@briancauble) #mobilepcampatl
Rule #6 - Follow Your Plan
✤ Minimum Viable Product
✤ Scope creep
✤ New features in later versions
(@briancauble) #mobilepcampatl
Questions
(@briancauble) #mobilepcampatl
