Connectivity in automotive en - QNX...• Nokia • BlackBerry • Android • iPhone • iPhone •...

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Connectivity in Automotive QNX Vision for Automotive Andrew Poliak, Director Business Development Connectivity in Automotive Andrew Poliak, Director, Automotive Business Development

Transcript of Connectivity in automotive en - QNX...• Nokia • BlackBerry • Android • iPhone • iPhone •...

Page 1: Connectivity in automotive en - QNX...• Nokia • BlackBerry • Android • iPhone • iPhone • iPod • iPad •BlackBerry •Android •iPhone Pros Cons Many Apps No changes

Connectivity in Automotive

QNX Vision for Automotive

Andrew Poliak, Director Business Development

Connectivity in AutomotiveAndrew Poliak, Director, Automotive Business Development

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QNX Software Systems Limited

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Agenda

• Background – QNX Pedigree

• Connectivity

– Connectivity to consumer devices– Connectivity to consumer devices

– Connectivity to cloud

• Future connectivity solutions

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Deployed by over 40 OEMs in 275 vehicle models

and 25 million vehicles throughout North America,

Europe, and Asia

Customer pedigree

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Navigation

and Radio Telematics / Handsfree

Infotainment Instrument

Clusters

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QNX CAR Application Platform

Providing Connectivity:

Around the car Within the vehicle To handheld devices To the cloud

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Trend:

Development Cycles

Software Platform

2000 2012

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Current State of Device Connectivity

VNC (MirrorLink)

Video / Remote(iPod Out)

Remote Skin(Pandora Link)

Devices: Devices: Devices:

Hybrid Application(Hybrid Nav)

Devices:

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Devices:• BlackBerry• Android• Nokia

Devices:• BlackBerry• Android• iPhone

Devices:• iPhone• iPod• iPad

Devices:•BlackBerry•Android•iPhone

Pros

Cons

Many Apps

No changes to car necessary

Apps work “out of the box”

Many Developers

Refresh Car Post Sale

Uses Consumers Data Plan

Many Developers

Keeps OEM Brand

Uses Consumers Data Plan

Uses existing Auto tech

OEM controls distraction

Many Apps / Developers

Apps work “out of box”

Refresh Car Post Sale

Great performance

Consumers mobile Data

Many Developers

Refresh Car Post Sale

Consumers mobile Data

Keep OEM Brand

Uses existing Auto Tech

Poor Performance

OEM loses Brand

Distraction risks

Apps made for 0 MPH

Apps made for small screen

Apps do not work “out of box”

Require close cooperation

with Phone / App makers

Distraction risks

OEM loses brand

UI simplified for distraction

Expensive hardware / video

Apps do not work out of box

Require close cooperation

with Phone / App makers

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Next Generation Device Connectivity

• HTML

• HDMI

• NFC

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9Next Generation Device Connectivity - HTML

Web Server

TCU / Radio

Web Server

HTML Rendering

HTML Rendering

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10Next Generation Device Connectivity – HDMI / USB

?

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NFC Personalization:

Seat Settings

Custom Stations

Vehicle Performance

Payment

. . .. . .

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Toyota and Microsoft Azure Announcement

Cloud based music platforms

Hybrid and off-board speech

Off-board Maps, Points Of Interest and Search

Trend: The Cloud is here

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Connecting to the Cloud

Remote terminalRemote skin EmbeddedTethered

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14Hybrid Navigation

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Future Connectivity Solutions

• MHL

– Provides HD Video / HD Audio / Remote Control

– Allows for charging of device and back channel

– Uses existing physical connector but extra HW required

– Will it be adopted by the ecosystem?– Will it be adopted by the ecosystem?

• USB 3.0

– Provides bandwidth to do HD Video / Audio / IP control

– Well understood technology and used throughout ecosystem

– Definition of good IP based Video / Audio standards required

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Parting thoughts

Embracing portables…

• Expands your options (more developers, apps and app stores)

• Leverages cutting edge hardware / performance

• Refreshes car post sale

Look for solutions that match your goalsLook for solutions that match your goals

• Do you want your brand or a phone manufacturer’s?

• Are you concerned about distraction ?

• What will you run in the car vs device?

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© 2011 QNX Software Systems Co. and other product

names are or may be registered trademarks and/or

trademarks in the U.S. and/or other countries. The

information herein is for informational purposes only and

represents the current view of QNX Software Systems Co.

(QSS) as of the date of this presentation. Because QSS

must respond to changing market conditions, it should

not be interpreted to be a commitment on the part of

QSS, and QSS cannot guarantee the accuracy of any

information provided after the date of this presentation.

QSS MAKES NO WARRANTIES, REPRESENTATIONS OR

CONDITIONS EXPRESS, IMPLIED OR STATUTORY, AS TO

Andrew Poliak

[email protected]

THE INFORMATION IN THIS PRESENTATION.

Thank you