Making a Better Privacy Policy
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MAKING A BETTER PRIVACY POLICY Read the blog
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Goodbye, terrible, jargon-filled, tiny-font legalese we like to call a privacy policy. Lookout is launching "Private Parts," an open-sourced, customizable toolkit to help developers implement visual, user-friendly privacy policies. Instead of a mystifying wall of text, we wanted to create broad industry change and transform privacy policies into a clear, simple design that uses visual cues to allow users to understand how an app collects and shares their data.
Transcript of Making a Better Privacy Policy
MAKING A BETTER PRIVACY POLICY
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PRIVACY POLICY AS PRODUCT
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BASELINE
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How do people feel about privacy policies?
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We asked 1,000 Lookout users and 1,000 non-Lookout users.
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“I trust apps I download.”
21% 40%
Lookout users non-Lookout users
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“I read privacy policies.”
50% 34%
Lookout users non-Lookout users
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“Privacy policies are vague.”
54% 55%
Lookout users non-Lookout users
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GOAL
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Transparency & Clarity
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NTIA Code of Conduct
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Categories of collected & not collected
Categories of shared & not shared
Definitions of categories
In a Nutshell
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Prototype
Test
Iterate
Ship
BETA
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12:01 PM
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12:01 PM
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12:01 PM
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12:01 PM
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12:01 PM
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12:01 PM
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12:01 PM 12:01 PM
A B
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Prototype
Test
Iterate
Ship
V2
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Participants Versions
A B
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Had a positive reaction
Preferred to see the null states under “Data Shared”
Couldn’t find, “We don’t sell your personal data”
Weren’t sure you could click the null states
Looked for the long form link in the top nav
RESULTS
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SURVEY 1 3 5Strongly Agree
Strongly DisagreeNeutral
2 4
AVG. BEFORE AVG. AFTER
I trust Lookout. 1.4 1.2
I would recommend Lookout to a friend. 1.2 1.2
I feel safer knowing Lookout is on my phone. 1.2 1.1
I trust Lookout with my personal information. 1.7 1.3
(-0.2)
(-0.1)
(-0.4)
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You guys are on the right track with this. When it's more informative you
put a lot of the concerns and the worries to rest. You feel safer
because everything is up front.
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I think if a privacy policy was that way then everybody's policy would
get read. It would help a lot of people out if it looked like this.
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I’d like to see more of the applications and programs I use
use a form like this to present their privacy policies.
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I think this signifies a company that is very conscientious. A company
that cares about people’s privacy is aware of people’s concerns about
how their information will be gathered, shared, and used.
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Prototype
Test
Iterate
Ship
V2
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12:01 PM 12:01 PM
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12:01 PM 12:01 PM
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12:01 PM 12:01 PM
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12:01 PM 12:01 PM
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TERMS OF SERVICE PRIVACY POLICY PRIVACY OVERVIEW
Get LookoutPlatformBusinessPersonal Log In
PROTECTING YOUR DEVICE ALSO MEANS DEFENDING YOUR PRIVACYHere’s an overview of how Lookout uses your info to provide our product.For more details, read our Privacy Policy.
Click an icon below to learn more.Click an icon below to learn more.
Lookout never sells your personal information.We only collect the data we need to provide you with a service.
What do we collect?
• Email AddressWhen you create an account
• Phone NumberWhen you activate the app
• ContactsWhen you use Backup
Contact Info
• Call HistoryWhen you use Backup
Phone / Text Logs
• Browser HistoryWhen you use Safe Browsing
Browser History
• LocationWhen you use Locate, Signal Flare, or Lock Cam
Location
• PhotosWhen you use Backup or Lock Cam
User Files
• Credit Card InfoWhen you upgrade to a Premium account
Financial
• Email AddressWhen you create an account
• Phone NumberWhen you activate the app
• ContactsWhen you use Backup
Contact Info
• Call HistoryWhen you use Backup
Phone / Text Logs
• Browser HistoryWhen you use Safe Browsing
Browser History
• LocationWhen you use Locate, Signal Flare, or Lock Cam
Location
• PhotosWhen you use Backup or Lock Cam
User Files
• Credit Card InfoWhen you upgrade to a Premium account
Financial
Who do we share with?
TERMS OF SERVICE PRIVACY POLICY
PRIVACY OVERVIEW
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MENU
YOUR PRIVACY MATTERS
Here’s an overview of how Lookout uses your info to provide our product. For more details, read our
Privacy Policy.
Click an icon below to learn more.
Lookout never sells your personal information.
What do we collect?
CONTACTINFO
PHONE / TEXTLOGS
BROWSERHISTORY
LOCATION USER FILES FINANCIALINFO
CONTACTINFO
PHONE / TEXTLOGS
BROWSERHISTORY
LOCATION USER FILES FINANCIALINFO
Who do we share with?
CARRIERS GOVERNMENT ADNETWORKS
DATARESELLERS
ANALYTICSPROVIDERS
OTHER APPS SOCIALNETWORKS
SYSTEMS &PLATFORMS
TERMS OF SERVICE PRIVACY POLICY PRIVACY OVERVIEW
MENU
YOUR PRIVACY MATTERSHere’s an overview of how Lookout uses your info to provide our product. For more details, read our Privacy
Policy.
Click an icon below to learn more.
Lookout never sells your personal information.
What do we collect?
Who do we share with?
TERMS OF SERVICE PRIVACY POLICY PRIVACY OVERVIEW
YOUR PRIVACY MATTERSHere’s an overview of how Lookout uses your info to provide our product. For more details, read our Privacy Policy.
Lookout never sells your personal information. We only collect the data we need to provide you with a service.
Get LookoutPlatformBusinessPersonal Log In
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Click an icon below to learn more.
What do we collect?
We may tell carriers that you’re already a Lookout user so you won’t get unwanted texts or emails promoting Lookout.
Carriers
We don’t share with them unless the law says we have to.
Government
We don’t share with them.
Ad Networks
We don’t share with them.
Data Resellers
We don’t share with them.
Analytics Providers
We don’t share with them.
Systems & Platforms
We don’t share with them.
Other Apps
We don’t share with them.
Social Networks
We may tell carriers that you’re already a Lookout user so you won’t get unwanted texts or emails promoting Lookout.
Carriers
We don’t share with them unless the law says we have to.
Government
We don’t share with them.
Ad Networks
We don’t share with them.
Data Resellers
We don’t share with them.
Analytics Providers
We don’t share with them.
Systems & Platforms
We don’t share with them.
Other Apps
We don’t share with them.
Social Networks
Who do we share with?
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TERMS OF SERVICE PRIVACY POLICY PRIVACY OVERVIEW
Get LookoutPlatformBusinessPersonal Log In
PROTECTING YOUR DEVICE ALSO MEANS DEFENDING YOUR PRIVACYHere’s an overview of how Lookout uses your info to provide our product.For more details, read our Privacy Policy.
Lookout never sells your personal information.We only collect the data we need to provide you with a service.
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CARRIERS GOVERNMENT ADNETWORKS
DATARESELLERS
ANALYTICSPROVIDERS
OTHER APPS SOCIALNETWORKS
SYSTEMS &PLATFORMS
Click an icon below to learn more.Click an icon below to learn more.
What do we collect?
• Email AddressWhen you create an account
• Phone NumberWhen you activate the app
• ContactsWhen you use Backup
Contact Info
• Call HistoryWhen you use Backup
Phone / Text Logs
• Browser HistoryWhen you use Safe Browsing
Browser History
• LocationWhen you use Locate, Signal Flare, or Lock Cam
Location
• PhotosWhen you use Backup or Lock Cam
User Files
• Credit Card InfoWhen you upgrade to a Premium account
Financial
Who do we share with?
We may tell carriers that you’re already a Lookout user so you won’t get unwanted texts or emails promoting Lookout.
Carriers
We don’t share with them unless the law says we have to.
Government
We don’t share with them.
Ad Networks
We don’t share with them.
Data Resellers
We don’t share with them.
Analytics Providers
We don’t share with them.
Systems & Platforms
We don’t share with them.
Other Apps
We don’t share with them.
Social Networks
A RESPONSIVE PRIVACY POLICY
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Prototype
Test
Iterate
Ship
LAUNCH
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12:01 PM
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12:01 PM
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Branding Variables
A Font family
AA Base font size
Brand color
Hero Image
Various copy
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5 STEPSto making your short form Privacy Policy
Less than 1 hour
1 Clone the Private Parts project repository and follow the setup instructions.
2 Fill out the Private Parts Questionnaire.
3 Update config.json to accurately represent your company’s privacy policies.
4 Modify project template files in assets/ to match your company’s brand and style.
5 Build the project.
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