MAKE YOUR

STARTUP

BUSINESS A

DIGITAL ONE

No matter what you are selling

1

Subhamoy Chakraborti

Twitter: @csubhamoy

@csubhamoy

• Food

• Apparels

• Artwork

• Interior Decoration

• Books

• Ideas

2

WHAT DO

YOU PLAN

TO SELL?

@csubhamoy

• Your friends

• Friend’s friend

• Do you need more eyeballs/footfalls?

3

WHO

KNOWS

ABOUT

YOUR

BUSINESS?

@csubhamoy

• Word of mouth works, but is limited to your network and your network’s network and their perception about your business. That’s not so straightforward.

4

BUT HOW DO

THEY

KNOW?

@csubhamoy

• Total Population: 7 billion

• Active Social Media Users: 1.8 billion

• Internet Users: 2.5 billion

• Mobile Subscribers: 6.5 billion

5

WHAT IS

THE BASE

SIZE?

(GLOBAL)

Source: We Are Social

@csubhamoy

• Total Population: 1.2 billion

• Active Social Media Users: 0.1 billion

• Internet Users: 0.2 billion

• Mobile Subscribers: 0.8 billion

6

WHAT IS

THE BASE

SIZE?

(INDIA)

Source: We Are Social

@csubhamoy

• 70% of Internet access is being done through Mobile or Tablet

– Rest 30% is from Desktop or Laptop

– Did you think otherwise?

• 28% of total Indian population has atleastone mobile connection.

7

AND HOW

BIG IS THE

MOBILE

STUFF?

Source: We Are Social

@csubhamoy

• You may not be a Technology Startup company, but befriend Technology, as that’s the easiest way to make you sale

8

BEFRIEND

TECHNOLOGY

@csubhamoy

• Make your website Mobile Friendly

– Don’t lose out on the huge population spending hours on Mobile and doing product search on Smartphones

• Create a Social Strategy

– It’s a little more than opening your FB/G+ page

9

THE FIRST

STEPS (1)

@csubhamoy

• Create Online Advertising plan

– Identify the target customer base and plan Online Advertising accordingly

• Use Cloud enabled tools

– Avoid spending money on unpredictable IT Infrastructure, move to Cloud for scalable Infra

10

THE FIRST

STEPS (2)

THANK

YOU

Make your Local Business a Global One

11

@csubhamoy

• Read more about Cloud Enablement for SMB in #subhamoyBlogs : http://goo.gl/gxU3hD

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BEYOND PPT