5 Digital Marketing Ideas For Your Startup
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Transcript of 5 Digital Marketing Ideas For Your Startup
PHASED APPROACH1. Find Your Audience
2. Raise Awareness
3. Capture Interest
4. Tell Your Story
5. Convert
EMAILEMAIL NEWSLETTER
Benefits
• No algorithm
• Creative control
• Universal compatibility
Challenges
• Building an audience
• Managing subscriber list
• Designing the email
START WITH ALANDING PAGE
LaunchRock.comLaunchEffectApp.com
KickoffLabs.com
Unbounce.comRocketStart.me
DesignModo.com/Generator
BLOGBLOG
Benefits
• No filter on content
• SEO / SEM
• Flexible content types
Challenges
• Building an audience
• Creating content
• Hosting
AUDIOPODCAST
Benefits
• Highly engaging
• Less competition
• Fill new space
Challenges
• Recording and editing
• Hosting the content
• Distributing the podcast
PAIDSOCIAL ADVERTISING
Benefits
• Highly targeted
• Highly scalable
• Builds an audience
Challenges
• Targeting your audience
• Budgeting cost
• Creating content
BARKBOXFacebook Advertising
50% of daily conversions on its website from Facebook5K new subscribers per month
1/3 daily traffic to website from Facebook
NEWEXPERIMENT
Benefits
• Find your niche
• Test assumptions
• Rapid response
Challenges
• Fewer examples
• More risk
• Channel popularity