Make your social networks word for you UN Women's Conference
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Transcript of Make your social networks word for you UN Women's Conference
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Make Your Social Networks Work For You
Presented by
Dawn A Crawford - @SocMediaRckStrSocial Media & Communications Consultant
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http://www.flickr.com/photos/karla_k/2776839587/sizes/l/
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Do NOT Be This GirlDo NOT Be This Girl
http://www.flickr.com/photos/mythoto/5064380001/sizes/l/
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Social Media is a Conversation
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Your Future is HERE– Over 50% of the world’s population is under 30-
years-old - 96% of them have joined a social network
– Generation Y and Z (30 and under) consider e-mail passé – some universities have stopped distributing e-mail accounts
– Kindle eBooks Outsold Paper Books on Christmas– 24 of the 25 largest newspapers are experiencing
record declines in circulation
http://www.socialnomics.net/2010/05/05/social-media-revolution-2-refresh/
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Build TRUST
• 78% of consumers trust peer recommendations
– Only 14% trust advertisements– Only 18% of traditional TV campaigns
generate a positive ROI
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Creating Your Sustainable Plan
Master ToolsInteract
Explore & ExperimentTake It Off Line
Quit
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http://www.flickr.com/photos/bre/552152780/sizes/l/
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Social Media DashboardHootSuite – HootSuite.com
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Analytics for $5 a Month!
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Google Alerts – Google.com/Alerts
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Come HOME to Facebook - make your cause mesh with people's personal lives = family, friends and community
More visuals the better – pack your page with photos, videos, fun stories
Specific, simple fundraisers work – ask often!
Measure and evaluate
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Become a trusted source for your causeGet on VIP's radarMini market research – ask questions!Find writers for your blogLeverage your advocates
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Video is the next social media revolution – be ready for it!
Like other videosPlay with on-screen messages & choose your
own adventureTake advantage of the YouTube Nonprofit
Program - http://www.youtube.com/nonprofits
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Claim your page – you never know
Run a competition among employees, volunteers to win a silly prize
Do check-in fundraiser with a corporate sponsor
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Think of other mediums other than words – video, scanned art, photos
Showcase your best features – people, places and things
Feature guest posts by bloggers
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InteractAsk questions
Engage bloggers
Answer questions
Tell stories
Information Sharing
Events
Fundraising - Friendraising
Employee Engagement
Peek Behind-the-Scenes
BE REAL!
http://www.flickr.com/photos/patrickyc/4404679667/sizes/l/
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Social Media is a Conversation
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Explore
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Nerd Out & ExperimentNerd Out & Experiment
http://www.flickr.com/photos/marsdd/2986989396/sizes/o/
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Take It Off LineTake It Off Line
http://www.flickr.com/photos/motionblur/5558465371/sizes/l/
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Say Bye-ByeSay Bye-Byehttp://www.flickr.com/photos/seandreilinger/2339868030/sizes/o/
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Passion is Infectious
http://www.flickr.com/photos/krystalt/5248185017/sizes/l/
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Biz Card + Magic = Presentation + Reading List
Dawn CrawfordPrincipal Communicator
720-231-1930@SocMediaRckStr