Make mobile booking six times faster
Transcript of Make mobile booking six times faster
Making mobile bookings six times faster
Webinar 30 July 2015
Your hosts
Kevin May Senior Editor & Moderator Tnooz
Gene Quinn CEO & Producer Tnooz
Your presenters
David Pope Marketing Director for Europe Jumio
Francesco Sala CMO Bravofly
Poll no. 1 Where are you located?
Poll no. 2 What industry segment do you represent?
Poll no. 3 How often do you use your mobile device to
book travel?
Poll no. 4 How do rate the customer experience when
booking travel on mobile devices?
© 2015 Jumio, Inc. – Confidential
Making mobile bookings six times faster…
R
© 2015 Jumio, Inc. – Confidential
How to reduce booking abandonment with Jumio
Booking abandonment…What is it costing the industry & why?
Today…
What is Jumio all about?
Case study & customer successes
Appendix
© 2015 Jumio, Inc. – Confidential
Who is Jumio?
Jumio is a global identity management & credentials company using computer vision
technology to reduce customer sign-up & friction & verify ID credentials.
Used by leading brands across a range of industries
© 2015 Jumio, Inc. – Confidential
50% 13% £20bn £1.3bn
How much is booking abandonment costing?
*Sources see Appendix
Overall abandonment % when consumers
get a final booking price
Booking abandonment % when consumers
get to the payment page
How many do not return later to
complete booking
Overall value of UK Travel bookings from airlines &
OTAs
Total lost revenue to UK airlines & Online Travel
Agencies
80%
Book Now
Departures Arrivals
© 2015 Jumio, Inc. – Confidential
Why do travel sites see so much abandonment?
“Waiting for other travellers”
“Think I can get it cheaper
elsewhere”
“Looking, not booking”
“Grrr, this fiddly checkout form is
taking too much time, I’ll do this later”
“Agghh, I hate entering this data into my mobile”
“What? Why am I getting this error
message?”
Outside of our control Within our control
© 2015 Jumio, Inc. – Confidential
How to improve UI & design… Be an autocue for your customers
• Be intuitive and make life simple.
Help your customer see the light at the end of the tunnel • Include a progress bar that shows how far along the process your customer is
How to Reduce Booking Abandonment
© 2015 Jumio, Inc. – Confidential
How to improve UI & design… Become a UX ninja
• The Keystroke Level Model • The Gestalt Laws of Grouping
Don’t lay traps for your customer to fall into
• Don’t make me think!
How to Reduce Booking Abandonment
© 2015 Jumio, Inc. – Confidential
How to Reduce Booking Abandonment
1. At point of booking, customers can simply
hold their payment card and/or ID document up
to their mobile device camera
2. Jumio’s Bam Checkout® technology is integrated into the travel
company’s app and instantly extracts payment
data, customer name and date of birth, and if present,
address data too.
3. Data is instantly and neatly populated into the
checkout pages increasing transaction
completion and reducing abandonment.
4. Customers complete transactions in seconds
instead of minutes and successful transactions are increased by over
10%
Con
versionRate%
TraditionalKey Entry
Anonymised client data
+10% uplift
© 2015 Jumio, Inc. – Confidential
Create a great user experience that transforms laborious & error-prone key entry…
Convenient for your customers at point of booking
Make booking/checkout form filling quicker & easier, saving nearly 2 minutes of key entry Make booking process up to 6X faster Increase booking completion rates by over 10%
…into a near instant automated process
© 2015 Jumio, Inc. – Confidential
Reduce Booking Abandonment
Reduce abandonment rates of up to 50%
Increase booking completion rates by over 10%
Deliver a great digital customer experience
The result?
© 2015 Jumio, Inc. – Confidential
Supporting leading travel brands
The new passport scanning feature from
Jumio provides customers with more options to control their
travel experience.
Putting your passport information in can take a significant amount of time and
it’s something that creates frustration. We’ve developed the new function in partnership with credentials management company Jumio to ensure
details can be scanned in easily, safely & securely
With Jumio’s technology we can now offer our
customers a frictionless and secure booking and payment
system which will be six times faster than before.
Poll no. 5 How do you rate the customer experience
using your own company’s mobile site?
© 2015 Jumio, Inc. – Confidential
Bravofly: a growth story
Bravofly is part of lastminute.com group, a European leader in the online travel and leisure industry.It is ranked amoung the top five OTAs worldwide according to GTV (Source Euromonitor international and company estimates).
It was launched in 2006 but traces its root in 2004 with the launch in Italy of Volagratis, a pioneering search engine for low cost flights.
Bravofly operates in more than 35 countries through websites and apps in 15 languages. Customers can search, book and manage flights, hotels, holidays, cruises and other travel and leisure related products.
Bravofly is now a full service provider that leverages technology to simplify the life of travellers.
© 2015 Jumio, Inc. – Confidential
How Jumio is supporting leading OTA Bravofly
© 2015 Jumio, Inc. – Confidential
How Jumio is supporting leading OTA Bravofly
Scan card
Through the Bravofly app travellers can
easily insert identity information
Travellers chose the preferred identity
document
They can chose among IDs issued by over 120
countries
Travellers scan their documents using
device camera (no photo taken or
stored)
Automatically data is extracted and the
form completed
© 2015 Jumio, Inc. – Confidential
How Jumio is supporting leading OTA Bravofly
Checkout form completed in 5 seconds vs. 55 seconds for traditional system.
Travellers through the Bravofly app can easily book their
flights
Travellers scan their payment card
Automatically they populate the checkout
form with name, 16-digit card number and expiry
date
They can enter the payment using the
mobile device camera (no photo taken or
stored)
© 2015 Jumio, Inc. – Confidential
How Jumio is supporting leading carrier United Airlines
5 4 3 2 1
Traveler accesses United Airlines mobile app, enters record
locator, and chooses “Add Passport”
Traveler holds up Passport within the
frame (no photo taken or stored)
Data is extracted almost
instantaneously
Passport is authenticated
Traveler confirms itinerary and stores in Passbook or email
© 2015 Jumio, Inc. – Confidential
How Jumio is supporting leading carrier easyJet
4 3 2 1
Customer installs easyJet mobile app
Customer scans their passport data into their easyJet app using device
camera (no photo is taken or stored)
Customer goes to my flights
Customers that have scanned passport data can
be issued a mobile boarding pass
© 2015 Jumio, Inc. – Confidential
What are the end-customers saying?
© 2015 Jumio, Inc. – Confidential
120+ countries Fastfill works with IDs from across the globe (passports, driver licenses or government IDs)
Jumio’s patented technology offers data extraction from: MRZ, 2D Bar Code, OCR
27
© 2015 Jumio, Inc. – Confidential
Safe & Secure
We apply stringent PCI protocols to PII data
All data transmitted with
256k bit encryption
Full redundancy on Amazon EC2 & Rackspace
Meets local jurisdiction
data requirements
24/7 network monitoring & Help Desk
Security management
Policies & procedures
Network architecture
Software design
accreditation
Ongoing certification monitoring
© 2015 Jumio, Inc. – Confidential
Flexible & Scalable Platform
Platform Specs
OS PLATFORMS DEVICES INTEGRATION TIME PRICING MODEL
Minimal developer time. Go live in
weeks.
Flexible SaaS model
Annual or multi year terms.
Limited or unlimited scans per month plans available.
© 2015 Jumio, Inc. – Confidential
Reduce Booking Abandonment
The result? Reduce abandonment rates of up to 50%
Increase booking completion rates by over 10%
Deliver a great digital customer experience
© 2015 Jumio, Inc. – Confidential
Thank You!
David Pope
+44 (0)7740 564089
App Store
Try it out for yourself download the demo
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Q & A
Thank you!
Send your questions and comments to [email protected]
Replay and presentation of webinar will be available on www.tnooz.com