Make it visual and tangible 2 3 4 5 - Business Model Canvas · Prototyping Principles Embrace a...
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www.strategyzer.com/vpd Written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith Designed by Trish Papadakos • Copyright Strategyzer AG The makers of Business Model Generation and Strategyzer 2 10 Prototyping Principles Embrace a beginner’s mind Start with low fidelity, iterate, and refine Use creativity techniques Don’t fall in love with first ideas — create alternatives Expose your work early — seek criticism Create “Shrek models” Make it visual and tangible Feel comfortable in a “liquid state” Learn faster by failing early, often and cheaply Track learnings, insights, and progress Unlock the power of prototyping. Resist the temptation of spending time and energy refining one direction only. Rather, use the principles described here to explore multiple directions with the same amount of time and energy. You will learn more and discover better value propositions. 7 3 4 9 8 5 6
Transcript of Make it visual and tangible 2 3 4 5 - Business Model Canvas · Prototyping Principles Embrace a...
www.strategyzer.com/vpdWritten by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith Designed by Trish Papadakos • Copyright Strategyzer AG The makers of Business Model Generation and Strategyzer
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tives to find the best option.
Techniques
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Progress
-
throughout the process.
2 3 4 5
90
DE
SIG
N
90
Beginner’s Mind
mindset.
Refine
7
— Seek Criticism
8
9
6
10 PrototypingPrinciples
Embrace a beginner’s mind
Start with low fidelity, iterate, and refine
Use creativity techniques
Don’t fall in love with first ideas —
create alternatives
Expose your work early — seek criticism
Create “Shrek models”
Make it visual and tangible
Feel comfortable in a “liquid state”
Learn faster by failing early, often and cheaply
Track learnings, insights, and progress
Unlock the power of prototyping. Resist the temptation of spending time and energy refining one direction only. Rather, use the principles described here to explore multiple directions with the same amount of time and energy. You will learn more and discover better value propositions.
-
-
-
tives to find the best option.
Techniques
-
- -
-
-
Progress
-
throughout the process.
2 3 4 5
90
DE
SIG
N
90
Beginner’s Mind
mindset.
Refine
7
— Seek Criticism
8
9
6
-
-
-
tives to find the best option.
Techniques
-
- -
-
-
Progress
-
throughout the process.
2 3 4 5
90
DE
SIG
N
90
Beginner’s Mind
mindset.
Refine
7
— Seek Criticism
8
9
6
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-
-
tives to find the best option.
Techniques
-
- -
-
-
Progress
-
throughout the process.
2 3 4 5
90
DE
SIG
N
90
Beginner’s Mind
mindset.
Refine
7
— Seek Criticism
8
9
6
-
-
-
tives to find the best option.
Techniques
-
- -
-
-
Progress
-
throughout the process.
2 3 4 5
90
DE
SIG
N
90
Beginner’s Mind
mindset.
Refine
7
— Seek Criticism
8
9
6
-
-
-
tives to find the best option.
Techniques
-
- -
-
-
Progress
-
throughout the process.
2 3 4 5
90
DE
SIG
N
90
Beginner’s Mind
mindset.
Refine
7
— Seek Criticism
8
9
6
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-
tives to find the best option.
Techniques
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- -
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Progress
-
throughout the process.
2 3 4 5
90
DE
SIG
N
90
Beginner’s Mind
mindset.
Refine
7
— Seek Criticism
8
9
6
-
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tives to find the best option.
Techniques
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- -
-
-
Progress
-
throughout the process.
2 3 4 5
90
DE
SIG
N
90
Beginner’s Mind
mindset.
Refine
7
— Seek Criticism
8
9
6
-
-
-
tives to find the best option.
Techniques
-
- -
-
-
Progress
-
throughout the process.
2 3 4 5
90
DE
SIG
N
90
Beginner’s Mind
mindset.
Refine
7
— Seek Criticism
8
9
6
-
-
-
tives to find the best option.
Techniques
-
- -
-
-
Progress
-
throughout the process.
2 3 4 5
90
DE
SIG
N
90
Beginner’s Mind
mindset.
Refine
7
— Seek Criticism
8
9
6
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