MailWise ASO Case
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Transcript of MailWise ASO Case
MOBURST IS A MOBILE SUCCESS AGENCY
We specialize in app optimization and marketing,
achieving mobile success for our clients.
150+Times in Top
10 Charts
300+Media
Partners
2500+Mobile
Campaigns
90M+Mobile app
installs
THE CHALLANGE
Promoting a new, business-oriented Android app,
and dramatically increase the app’s download volume
THE STARTING POINT
Every app uses the same tools in the AppStore & Google Play
Every app competes for users’ attention, very few win
EXAMINE YOUR APP PAGE
Which search terms lead users to your app page?
Which search terms are most relevant for your brand?
How do users conduct their search?
Which search terms are worth competing for?
Which languages are most relevant?
Do you stand out and make your advantages shine?
Why should users download your app right now?
What is the message and sentiment users receive when visiting
your app page?
USE SCREENSHOTS TO TELL A STORY
The average user decides within 3-6 seconds
whether to download an app or not
MAKING THE MOST OUT OF CONTENT
Utilizing the app’s name for tagging purposes
Utilizing the developers’ name to include competitive search terms
Inserting the most relevant and sought-after keywords
Optimizing the marketing content and screenshots area
Prioritizing the first 2 lines of text
Translating the app page to every relevant language
Personally replying to every negative review
GATHERING INTELLIGENCE
Conducting a thorough keyword research
SensorTower
MobileDevHQ
MobileAction
SimilarWeb
Google Keyword Planner
Moburst Algorithm
@MoburstUS
CHOOSING LEADING KEYWORDS We have chosen “exchange” as a leading search term and created
our content strategy to focus on this prominent keyword
LOCALIZATION & TRANSLATIONS
Localization can boost two extremely significant parameters:
conversion rate & discoverability.
THE INFLUENCE OF LOCALIZATION
Each and every translation is indexed in the search engine and
generates growth in and outside that territory
AVAILABILITY ON OTHER APP STORES
Pay attention to additional Android app stores, besides Google play,
where users can download your app.
Divided into two main categories:
STORE ALGORITHMS
Downloads Trend
App Removal trends
Conversion Rate
Retention Rate
Virality Rate
Average Usage Time
Social Shares
Better Discoverability + Higher Conversion Rate =
STRONGER INFLUENCE
Product Usage
Product Page Content
Product Name
Keywords & Tags
Description
Category
Developer Name
Screenshots
Logo
Price
Users Reviews
Social Trends
Average daily organic installs
Average daily paid installs
Within 5 months, and without expanding the app’s media budget,
the organic download volume multiplied by 166!
THE RESULT
Moburst ASO