Mahindra Xylo Celebration Edition 2 Launch Press Release

8/7/2019 Mahindra Xylo Celebration Edition 2 Launch Press Release

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Press Release For Immediate Publication

Mahindra launches the Xylo Celebration Edition

February 20 2011, Mumbai: Mahindra & Mahindra Ltd., one of Indias leading automobile companies

and the market leader in utility vehicles, today announced the launch of the Xylo Celebration Edition, to

celebrate its 2nd anniversary. Targeted at the connoisseurs of luxury, the Xylo Celebration Edition has an

executive look and feel and is priced at Rs.9.06 lacs (Ex-showroom Delhi, BS4). A true celebration of

comfort and luxury, the Xylo Celebration Edition retains its exclusivity with only 1000 vehicles being

rolled out.

Available in special Walnut Brown colour, the Xylo Celebration Edition promises to pamper ones senses

with its special luxury amenities and premium interiors and upholstery. The exterior is further enhanced

with the stunning body graphics and a specially designed crest emblem on the C Pillar, tail gate and IP,

the latter making a fitting badge of honour. In addition the exciting blue vision lamps and ski rack add a

dash of style to this popular and successful MPV.

The smart exterior of the vehicle is further complemented by its plush interiors. The high gloss finish

centre bezel, IP appliqus, arm rest, door trims and gear knob insert adds to the executive style

statement. Further the rich imported Italian leather upholstery in the seats along with centre panel in

perforated finish and saddle stitch, heighten the style quotient. And it is not just the seats; even thesteering wheel and gear knob are wrapped in Italian leather to enhance the interiors, add a touch of

class and make the customer feel pampered. A customized Inverter with a 3-pin plug point at the center

console has been introduced that gives the added utility to the Customers.

Specially designed Crest Emblem Walnut Brown Colour & Designer Body Graphics


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Speaking on the Xylo Celebration Edition, Mr. Vivek Nayer, Senior Vice President, Marketing,

Automotive Division, Mahindra & Mahindra Ltd. said, With its executive, classy appearance and plush

interiors, I am sure that the Xylo Celebration Edition will be an instant hit with the customer. An

unmitigated success in the MPV segment since its launch, the Xylo has kept up the momentum even on

its 2nd year and today we are celebrating with this Celebration edition. I am sure that this limited edition

will create a new benchmark in class and exclusivity. Equipped with premium leather, special finishes

and trimmings, this limited edition of the ever popular Xylo will appeal to the connoisseurs of luxury and

class.

Other additional features include a long list of safety and security features such as the ABS (Anti lock

braking System), keeping the vehicle totally in control while braking hard on slippery surfaces. Further

the unique flat bed front seats allows one to recline to degrees otherwise unheard of in other vehicles is

another notable feature in the Xylo Celebration Edition, making it an MPV of choice.

Perhaps the most complete car with luxury comforts to enter the Indian market, the Mahindra Xylo has

been a runaway success since its launch in January 2009. In addition to its fuel efficiency, the Mahindra

Xylo boasts a wide array of unique features including Digital Drive Assist System (DDAS), foldable flight

trays, Reverse Park assist and surround cool dual ACs leading its customers to perceive it as an ideal

alternative to premium sedans.

Genuine Italian Leather Seats Leather wrapped Steering Wheel Leather wrapped Gear Knob

Celebration Edition Badging High Gloss Dark Chocolate Wood Finish Customized Inverter with a 3-pin plug point &

USB port


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Style, luxurious space and comfort for long drives

The XYLOs value proposition of style, luxurious space and comfort continues with the Celebration

Edition. Sleek contours coupled with structured edges and the signature Mahindra front grille give the

XYLO the sophistication of a sedan and the aggressive stance of an SUV. The strong curves on the bonnetand fenders add to the cars stature. Body side cladding with chrome rails and rear lamp clusters with

well defined edges add oodles of panache to the cars design. Stylish clear lens headlamps add to the

cars cool quotient.

About The Mahindra Group

The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that

drive economic growth, enjoying a leadership position in tractors, utility vehicles, information

technology, and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness,

aerospace, components, consulting services, defense, energy, finance and insurance, industrial

equipment, logistics, real estate, retail, steel, and two wheelers. A US $7.1 billion multinational group

based in Mumbai, India, Mahindra employs more than 112,000 people in over 79 countries. In 2010,Mahindra was named among the Forbes Asian Fab 50 and the Credit Suisse Great Brands of

Tomorrow. Its flagship company Mahindra & Mahindra Limited has recently earned the distinction of

being the only Indian automobile manufacturer to feature in the top 10 list of the Carbon

Disclosure Leadership Index in India,- 2010, created by the Carbon Disclosure Project (CDP). For more

information, visitwww.mahindra.com

For further information, please contact:

Ms. Roma Balwani

Senior Vice President & Group Head, Corporate Communications

Mahindra & Mahindra Ltd

Phone: (+91-22) 2490 1441

Fax: (+91-22) 2490 0830

Email:[email protected]
http://www.mahindra.com/http://www.mahindra.com/http://www.mahindra.com/mailto:[email protected]:[email protected]:[email protected]:[email protected]://www.mahindra.com/

Mahindra Xylo Celebration Edition 2 Launch Press Release

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