FAVOURABLE ENVIRONMENT FOR M&M

PGDM/13-15/B

GROUP-5

TITLE

“SUSTAINIBILITY & RISING OF MAHINDRA &

MAHINDRA IN EMERGING WORLD”

PROTAGONIST

MAHINDRA & MAHINDRA

BRIEF DESCRIPTION • In India because of its considerable hold on jeep market it was

ranked 6th in 2004 which was up from 10th rank.• However as we know that the world is leading towards

globalization many new opportunities & threats are coming with it.• M & M has faced a cut throat competition in its jeep market in

price size because TATA jeeps & tempo are providing same quality jeeps at low price.• To the above point M & M felt that it has to grow & maintain its

position in India as well as in world so it generate export policies also to participation in trade fairs abroad so as to be known globally.

• It also started manufacturing diesel engine’s in collaboration with foreign company that is Peugeot of France.• It also decided to extent its segment in various countries like

Australia , Denmark , Italy ,Norway, Sweden etc.• However there also it faced competitions from Japanese

companies. But government liberalization policy helped him in many way to expand its business.• So it estimated to export around 2500 jeeps annually to Australia.

OPPORTUNITIES

• Mahindra & Mahindra made a decision to grow world wide (formulate the export policy)• Strategic planning for the growth of the company in future.• As it is an globalised era many opportunities are there that is

Mahindra & Mahindra took participation in trade fares organized in abroad that help to popularize its vehicle in other countries.• Mahindra & Mahindra also get an opportunity by the

government on the liberalization policy that helps to expand its business.

THREATS • Price rise• Sluggish market for jeeps in India• Better quality at low price provided by other companies.• Possible shift of customers taste due to substitute vehicles.• Modern design provided by other company of the world.

LESSON LEARNT

From the above case study we come to conclusion that that Mahindra & Mahindra has given its best

in terms of product development and diversification and the also change their strategy

according to present era i.e FACING CHALLENGES AND OPPERTUNITIES thus

becoming a dynamic automobile company so far